Which brands advertise on ChatGPT
The advertisers whose ads appeared on screen in our capture: 5,708 in all, across 118,765 shown ads, ranked by how many conversations ended with their ad (the top 100 are listed below). The top 10 account for 13.9% of shown ads; 1,622 advertisers (28.4%) appeared exactly once.
Our capture: logged-out ChatGPT, US, Oct 3–4, 2026Updated
Top 100 advertisers
top 100 of 5,708Share of all 118,765 shown ads. 704 shown product ads that did not name the merchant are counted in the total but not ranked.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 3,005 | 2.53% |
| 2 | temu.com | 2,744 | 2.31% |
| 3 | Expedia | 1,840 | 1.55% |
| 4 | VistaPrint US | 1,702 | 1.43% |
| 5 | Hungryroot | 1,514 | 1.27% |
| 6 | Nerdwallet | 1,442 | 1.21% |
| 7 | Coursera | 1,187 | 1.00% |
| 8 | Lyca Mobile USA | 1,033 | 0.87% |
| 9 | Angi | 1,004 | 0.85% |
| 10 | EverQuote | 1,002 | 0.84% |
| 11 | llbean.com | 949 | 0.80% |
| 12 | Thumbtack | 888 | 0.75% |
| 13 | GetApp | 871 | 0.73% |
| 14 | SoFi | 845 | 0.71% |
| 15 | Tumble | 838 | 0.71% |
| 16 | Wayfair | 770 | 0.65% |
| 17 | DoorDash | 728 | 0.61% |
| 18 | Quince | 701 | 0.59% |
| 19 | Intuit Quickbooks | 644 | 0.54% |
| 20 | Whoop | 644 | 0.54% |
| 21 | Chewy | 632 | 0.53% |
| 22 | Rocket Money | 594 | 0.50% |
| 23 | Ironclad | 586 | 0.49% |
| 24 | Groupon | 576 | 0.48% |
| 25 | GEICO | 552 | 0.46% |
| 26 | Fubo | 550 | 0.46% |
| 27 | top5best.com | 535 | 0.45% |
| 28 | Runway AI | 518 | 0.44% |
| 29 | The Zebra | 495 | 0.42% |
| 30 | Shopify | 473 | 0.40% |
| 31 | Optimum | 470 | 0.40% |
| 32 | Living Spaces | 433 | 0.36% |
| 33 | Forbes | 423 | 0.36% |
| 34 | BestMoney | 420 | 0.35% |
| 35 | SimpliSafe | 418 | 0.35% |
| 36 | SupplyHouse.com | 414 | 0.35% |
| 37 | nike.com | 412 | 0.35% |
| 38 | Home Depot | 409 | 0.34% |
| 39 | Saks Fifth Avenue | 407 | 0.34% |
| 40 | Zenni Optical | 392 | 0.33% |
| 41 | tapo.com | 380 | 0.32% |
| 42 | Allianz | 373 | 0.31% |
| 43 | Visible by Verizon | 368 | 0.31% |
| 44 | scheels.com | 355 | 0.30% |
| 45 | Aura Consolidated Group | 350 | 0.29% |
| 46 | L'ange Hair | 348 | 0.29% |
| 47 | Quicken | 347 | 0.29% |
| 48 | Credible | 335 | 0.28% |
| 49 | Resume.io | 330 | 0.28% |
| 50 | DK Hardware | 327 | 0.28% |
| 51 | Neiman Marcus | 325 | 0.27% |
| 52 | amazon.com | 323 | 0.27% |
| 53 | Ollie Pets | 316 | 0.27% |
| 54 | Contabo | 315 | 0.27% |
| 55 | Gong.io | 308 | 0.26% |
| 56 | Xfinity Special | 308 | 0.26% |
| 57 | Bitdefender | 305 | 0.26% |
| 58 | bareminerals.com | 301 | 0.25% |
| 59 | rokform.com | 300 | 0.25% |
| 60 | Rogue Fitness | 291 | 0.25% |
| 61 | Otter.ai | 276 | 0.23% |
| 62 | SharkNinja Operating | 276 | 0.23% |
| 63 | Envato | 271 | 0.23% |
| 64 | TicketX US.inc | 270 | 0.23% |
| 65 | Nordstrom | 269 | 0.23% |
| 66 | GOVX | 268 | 0.23% |
| 67 | Bitwarden | 262 | 0.22% |
| 68 | Get Endurance Warranty | 262 | 0.22% |
| 69 | orangehardwares.com | 262 | 0.22% |
| 70 | Cybernews | 258 | 0.22% |
| 71 | Consumer Rating | 255 | 0.21% |
| 72 | ESET | 252 | 0.21% |
| 73 | General Tire | 250 | 0.21% |
| 74 | Goldbelly | 247 | 0.21% |
| 75 | BMW USA | 244 | 0.21% |
| 76 | Force USA | 243 | 0.20% |
| 77 | Kole Imports & Closeouts | 243 | 0.20% |
| 78 | Asana | 234 | 0.20% |
| 79 | Monday.com | 234 | 0.20% |
| 80 | Ericsson | 233 | 0.20% |
| 81 | New York Life | 230 | 0.19% |
| 82 | Miles IT | 229 | 0.19% |
| 83 | MRCOOL | 223 | 0.19% |
| 84 | Wajo | 221 | 0.19% |
| 85 | Super.com | 220 | 0.19% |
| 86 | Capital One | 219 | 0.18% |
| 87 | CircleCI | 215 | 0.18% |
| 88 | Take 5 Oil Change | 215 | 0.18% |
| 89 | penfed.org | 214 | 0.18% |
| 90 | Talkpal | 209 | 0.18% |
| 91 | Airalo | 208 | 0.18% |
| 92 | Thistle | 207 | 0.17% |
| 93 | Box | 206 | 0.17% |
| 94 | Empire Today | 202 | 0.17% |
| 95 | Falcon Northwest Computer Systems | 202 | 0.17% |
| 96 | Holafly Plans | 194 | 0.16% |
| 97 | Walden University | 193 | 0.16% |
| 98 | American Musical Supply | 192 | 0.16% |
| 99 | Event Tickets Center | 192 | 0.16% |
| 100 | AT&T Mobility | 186 | 0.16% |
One industry or many
42.9% of advertisers (2,449) were shown in conversations from two or more of our industries, and 386 in five or more. Advertisers are grouped by the website their ad linked to.
Advertisers by industry
20 industries| Industry | Advertisers | Most shown |
|---|---|---|
| Home Furniture & Decor | 612 | Wayfair, Living Spaces and temu.com |
| Business Software | 629 | Jotform, Gong.io and GetApp |
| IT, Security & Dev Tools | 491 | Ironclad, Contabo and CircleCI |
| Insurance | 517 | EverQuote, GEICO and The Zebra |
| Small Business Tools | 727 | VistaPrint US, Jotform and Shopify |
| Consumer Electronics | 665 | temu.com, Whoop and SimpliSafe |
| Telecom & Internet | 348 | Lyca Mobile USA, Optimum and Xfinity Special |
| Travel & Hospitality | 552 | Expedia, Super.com and Jotform |
| Personal Finance | 363 | Nerdwallet, SoFi and Quicken |
| Education & Careers | 650 | Coursera, Resume.io and Walden University |
| Media & Entertainment | 731 | Fubo, TicketX US.inc and Groupon |
| Automotive | 555 | Get Endurance Warranty, General Tire and BMW USA |
| Food & Grocery Delivery | 380 | Hungryroot, DoorDash and Goldbelly |
| Productivity & Creative AI | 623 | Runway AI, Envato and GetApp |
| Fashion, Apparel & Footwear | 489 | llbean.com, Quince and nike.com |
| Local Home Services | 767 | Angi, Thumbtack and Jotform |
| Pets | 449 | Tumble, Chewy and temu.com |
| Beauty & Personal Care | 347 | L'ange Hair, bareminerals.com and temu.com |
| Home Improvement & Appliances | 689 | temu.com, Thumbtack and Home Depot |
| Sports, Outdoor & Fitness | 570 | temu.com, Whoop and llbean.com |
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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