Sports Bras ads in ChatGPT
Ads shown in ChatGPT conversations about Sports Bras. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 143 ads from 26 advertisers. Most often shown: nike.com, Rhoback and Alura.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Sports Bras conversations
top 25 of 26Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 143 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | nike.com | 65 | 45.5% |
| 2 | Rhoback | 25 | 17.5% |
| 3 | Alura | 11 | 7.7% |
| 4 | Huha | 5 | 3.5% |
| 5 | Whoop | 4 | 2.8% |
| 6 | balega.com | 3 | 2.1% |
| 7 | BIKE Athletic | 3 | 2.1% |
| 8 | fabletics.com | 3 | 2.1% |
| 9 | runna.com | 3 | 2.1% |
| 10 | austinlinen.com | 2 | 1.4% |
| 11 | Bauerfeind USA | 2 | 1.4% |
| 12 | freepeople.com | 2 | 1.4% |
| 13 | poshmark.com | 2 | 1.4% |
| 14 | Aritzia | 1 | 0.7% |
| 15 | bridgewatercandles.com | 1 | 0.7% |
| 16 | Cushion Lab | 1 | 0.7% |
| 17 | Drink LMNT | 1 | 0.7% |
| 18 | Dropps, PBC | 1 | 0.7% |
| 19 | gap.com | 1 | 0.7% |
| 20 | JCPenney | 1 | 0.7% |
| 21 | Lounge | 1 | 0.7% |
| 22 | Masthead | 1 | 0.7% |
| 23 | Mercari Japan | 1 | 0.7% |
| 24 | Neat Apparel | 1 | 0.7% |
| 25 | Quince | 1 | 0.7% |
1 more advertisers shared the other 1 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 37 | 25.9% |
| Shopping ad (product name and price) | 106 | 74.1% |
Shopping ads include 3 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- RhobackShopping ad
Vista Sports Bra | Solid - Fleet Navy
$58
Shown 14 times
- AluraText ad
Leggings, Shorts & More
Shown 7 times
- nike.comShopping ad
Nike Women's Zenvy Light-Support Padded Longline Sports Bra in Black, Size: Small | IB9861-010
$56.97
Shown 6 times
- HuhaText ad
Not just underwear, undercare™
Shown 5 times
- WhoopText ad
The Ultimate Fitness Wearable
Shown 3 times
- BIKE AthleticText ad
Shop BIKE® Athletic!
Shown 3 times
- austinlinen.comShopping ad
The Bamboo Sports Bra
£63.46
Shown 2 times
- balega.comText ad
IMPLUSLLC
Best Performance Running Socks
Shown 2 times
- runna.comText ad
The Run Buddy Ltd.
Fitness Has No Finish Line
Shown 2 times
- fabletics.comShopping ad
Fabletics Women's No-Bounce High Impact Sports Bra Black Size M
$16.99
Shown 1 time
- MastheadText ad
Shop Post-Surgery Bras
Shown 1 time
- Neat ApparelText ad
The Shirt That Hides Sweat From the Inside Out
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “I have a small band and big cups and most sports bras don't come in my size, which brands go up to G or H?”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Women's Alate Minimalist Light-Support Padded Convertible Sports Bra in Brown, Size: 2XL (F-G) | FQ3550-283 · $50
Long scenario question · Oct 4, 01:27 ET
In a conversation that began “racerback sports bra”, after the follow-up message, ChatGPT showed an ad from Rhoback.
Shopping ad: Vista Sports Bra | Solid - Bunker Blue · $62
Short search question · Oct 3, 23:30 ET
In a conversation that began “best sports bra for running that doesn't need to be pulled over the head”, after the follow-up message, ChatGPT showed an ad from fabletics.com.
Shopping ad: Fabletics Women's Front Zip High Impact Sports Bra Black Size S · $17.99
Best for question · Oct 3, 23:19 ET
In a conversation that began “are padded sports bras worth it or do the pads just get in the way”, after the follow-up message, ChatGPT showed an ad from Huha.
Text ad: “Not just underwear, undercare™”
Worth it question · Oct 4, 05:23 ET
In a conversation that began “are panache sports bras worth it”, after the follow-up message, ChatGPT showed an ad from Alura.
Shopping ad: Captivate Sports Bra · £32.85
Worth it question · Oct 3, 23:11 ET
In a conversation that began “how much should a good running bra cost and how long should it last”, after the follow-up message, ChatGPT showed an ad from runna.com.
Text ad: “Fitness Has No Finish Line”
Price question · Oct 3, 23:03 ET
In a conversation that began “how do I know when the elastic in my sports bra is worn out”, after the follow-up message, ChatGPT showed an ad from BIKE Athletic.
Text ad: “Shop BIKE® Athletic!”
Fix or choose question · Oct 4, 03:23 ET
In a conversation that began “is the shock absorber ultimate run bra worth it for marathon training”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “The Ultimate Fitness Wearable”
Worth it question · Oct 4, 05:16 ET
In a conversation that began “is it worth buying a $70 sports bra if I only work out twice a week”, after the follow-up message, ChatGPT showed an ad from gap.com.
Shopping ad: Women's Gapfit Smooth Racerback Sports Bra by Gap Amberwood Brown Size S · $24.99
Worth it question · Oct 4, 02:00 ET
In a conversation that began “should I get a zip front or a pullover sports bra for running if I have bigger cups”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Women's Swift High-Support Lightly Lined Sports Bra in Blue, Size: Large | HM5220-468 · $64.97
Comparison question · Oct 3, 23:08 ET
In a conversation that began “best sports bra for marathon training that stays put and comfortable for 20 mile runs”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Women's Swift High-Support Lightly Lined Sports Bra in Blue, Size: Large | HM5220-468 · $64.97
Best for question · Oct 3, 23:26 ET
In a conversation that began “encapsulation vs compression sports bra”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Women's Indy Light-Support Padded V-Neck Sports Bra in Blue, Size: Small | CZ4456-410 · $27.97
Comparison question · Oct 3, 23:33 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.3% |
| Comparison | 22 | 15.4% |
| Price | 22 | 15.4% |
| Fix or choose | 20 | 14.0% |
| Long scenario | 22 | 15.4% |
| Short search | 14 | 9.8% |
| Worth it | 14 | 9.8% |
More in Fashion, Apparel & Footwear
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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