Dog Food ads in ChatGPT
Ads shown in ChatGPT conversations about Dog Food. We recorded 180 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 176 ads from 13 advertisers. Most often shown: Ollie Pets, spotandtango.com and Happy Howl.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Dog Food conversations
13 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 176 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Ollie Pets | 117 | 66.5% |
| 2 | spotandtango.com | 21 | 11.9% |
| 3 | Happy Howl | 18 | 10.2% |
| 4 | Top10.com | 5 | 2.8% |
| 5 | Dr. Marty Pets | 3 | 1.7% |
| 6 | Chewy | 2 | 1.1% |
| 7 | Consumer Rating | 2 | 1.1% |
| 8 | dogfoodexpose.com | 2 | 1.1% |
| 9 | temu.com | 2 | 1.1% |
| 10 | carnivoresnax.com | 1 | 0.6% |
| 11 | Petfolk | 1 | 0.6% |
| 12 | top5best.com | 1 | 0.6% |
| 13 | Waggle | 1 | 0.6% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 165 | 93.8% |
| Shopping ad (product name and price) | 11 | 6.2% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Ollie PetsText ad
What Should I Feed a Picky Dog?
Shown 89 times
- Happy HowlText ad
Try Happy Howl Sample Pack
Shown 15 times
- spotandtango.comText ad
Spot & Tango, LLC
UnKibble: #1 Human-Grade Dog Food
Shown 12 times
- Top10.comText ad
10 Best Fresh Dog Food
Shown 3 times
- Dr. Marty PetsText ad
Huge Deal On Dr. Marty Nature's Blend! (54% Off!)
Shown 3 times
- dogfoodexpose.comText ad
Dr. Marty Pets
3 Of The Most Toxic Ingredients For Dogs, Ranked
Shown 2 times
- Consumer RatingText ad
The Best Dog Food Delivery Services of 2026
Shown 2 times
- temu.comShopping ad
Leakproof & Moistureproof Pet Food Storage Container With Airtight Lid - Suitable For Home, Kitchen & Outdoor Use, Dry Food Storage Box…
$8.67
Shown 1 time
- ChewyShopping ad
Hill's Science Diet Small Paws Chicken Meal, Barley & Brown Rice Dry Dog Food for Puppy, 4.5-lb bag
$25.99
Shown 1 time
- top5best.comShopping ad
Top 5 Best blue buffalo dog food 40 lb bag
$1
Shown 1 time
- WaggleText ad
Keep Your Pet Safe While Away
Shown 1 time
- carnivoresnax.comShopping ad
BISON SLIDERS Bits & Pieces
$23.08
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much does it cost per month to feed a 75 lb dog purina pro plan”, after the follow-up message, ChatGPT showed an ad from Ollie Pets.
Text ad: “What Should I Feed a Picky Dog?”
Price question · Oct 3, 22:28 ET
In a conversation that began “is fromm worth it compared to the cheaper brands at my local feed store”, after the follow-up message, ChatGPT showed an ad from Happy Howl.
Text ad: “Try Happy Howl Sample Pack”
Worth it question · Oct 3, 22:23 ET
In a conversation that began “how much is taste of the wild”, after the follow-up message, ChatGPT showed an ad from spotandtango.com.
Text ad: “UnKibble: #1 Affordable Fresh Dog Food”
Price question · Oct 3, 22:39 ET
In a conversation that began “We have three dogs of different sizes and I'm tired of buying three foods, what's an all life stages brand that works for everyone?”, after the follow-up message, ChatGPT showed an ad from Top10.com.
Text ad: “10 Best Fresh Dog Food”
Long scenario question · Oct 3, 22:22 ET
In a conversation that began “my beagle gets into the dog food bin every night, what storage container should I buy”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Leakproof & Moistureproof Pet Food Storage Container With Airtight Lid - Suitable For Home, Kitchen & Outdoor Use, Dry… · $8.67
Fix or choose question · Oct 3, 22:34 ET
In a conversation that began “hill's science diet vs royal canin for puppies”, after the follow-up message, ChatGPT showed an ad from Chewy.
Shopping ad: Hill's Science Diet Small Paws Chicken Meal, Barley & Brown Rice Dry Dog Food for Puppy, 4.5-lb bag · $25.99
Comparison question · Oct 3, 21:46 ET
In a conversation that began “blue buffalo”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best blue buffalo dog food 40 lb bag · $1
Short search question · Oct 3, 22:07 ET
In a conversation that began “how to keep kibble fresh in hot weather”, after the follow-up message, ChatGPT showed an ad from Waggle.
Text ad: “Keep Your Pet Safe While Away”
Fix or choose question · Oct 3, 22:06 ET
In a conversation that began “My dad feeds his old lab grocery store kibble and I want to buy him something better for his birthday, what should I get?”, after the follow-up message, ChatGPT showed an ad from dogfoodexpose.com.
Text ad: “3 Of The Most Toxic Ingredients For Dogs, Ranked”
Long scenario question · Oct 3, 21:39 ET
In a conversation that began “best kibble for a mini aussie that does agility on weekends”, after the follow-up message, ChatGPT showed an ad from carnivoresnax.com.
Shopping ad: BISON SLIDERS Bits & Pieces · $23.08
Best for question · Oct 3, 21:23 ET
In a conversation that began “pure balance from walmart vs kirkland signature, which is the better cheap kibble”, after the follow-up message, ChatGPT showed an ad from Petfolk.
Text ad: “Discover Petfolk”
Comparison question · Oct 3, 21:42 ET
In a conversation that began “best grain inclusive dog food for a rottweiler on a $70 a month budget”, after the follow-up message, ChatGPT showed an ad from Consumer Rating.
Text ad: “The Best Dog Food Delivery Services of 2026”
Best for question · Oct 3, 22:28 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 35 | 19.9% |
| Comparison | 27 | 15.3% |
| Price | 27 | 15.3% |
| Fix or choose | 27 | 15.3% |
| Long scenario | 25 | 14.2% |
| Short search | 17 | 9.7% |
| Worth it | 18 | 10.2% |
More in Pets
Other Pets topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.