Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about insurance topics. Across 6,163 conversations in 67 sub-niches, ChatGPT showed 6,075 ads from 517 advertisers after the follow-up message. Most often shown: EverQuote, GEICO and The Zebra.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in Insurance
top 30 of 517Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EverQuote | 933 | 15.4% |
| 2 | GEICO | 510 | 8.4% |
| 3 | The Zebra | 472 | 7.8% |
| 4 | Allianz | 251 | 4.1% |
| 5 | Jotform | 237 | 3.9% |
| 6 | BestMoney | 217 | 3.6% |
| 7 | New York Life | 216 | 3.6% |
| 8 | Event Helper | 171 | 2.8% |
| 9 | Forbes | 160 | 2.6% |
| 10 | Nerdwallet | 155 | 2.6% |
| 11 | NOW Insurance Services | 143 | 2.4% |
| 12 | Harness Insure | 135 | 2.2% |
| 13 | Zenni Optical | 120 | 2.0% |
| 14 | Ethos Technologies | 111 | 1.8% |
| 15 | Ironclad | 69 | 1.1% |
| 16 | Harvest Insurance Agency | 59 | 1.0% |
| 17 | Bitdefender | 55 | 0.9% |
| 18 | JB Warranties | 55 | 0.9% |
| 19 | Aura Consolidated Group | 53 | 0.9% |
| 20 | Jerry | 52 | 0.9% |
| 21 | Rocket Lawyer | 50 | 0.8% |
| 22 | rocketer.com | 39 | 0.6% |
| 23 | BriteCo | 35 | 0.6% |
| 24 | goreadyinsurance.com | 32 | 0.5% |
| 25 | Kin Insurance | 32 | 0.5% |
| 26 | Lemonade | 32 | 0.5% |
| 27 | Liberty Mutual Insurance | 31 | 0.5% |
| 28 | Colonial Surety Company | 30 | 0.5% |
| 29 | Spot Pet Insurance | 30 | 0.5% |
| 30 | Cheeky | 29 | 0.5% |
487 more advertisers shared the other 1,553 shown ads.
8 shown product ads (0.1%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 5,947 | 97.9% |
| Shopping ad (product name and price) | 128 | 2.1% |
Shopping ads include 5 ads that our export labels as text ads but that showed only a price where a headline would be.
Insurance sub-niches
67 sub-nichesEvery sub-niche in our capture, by ads shown. The 42 with at least 50 shown ads have their own page.
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,228 | 20.2% |
| Fix or choose | 891 | 14.7% |
| Long scenario | 906 | 14.9% |
| Comparison | 913 | 15.0% |
| Price | 920 | 15.1% |
| Worth it | 611 | 10.1% |
| Short search | 606 | 10.0% |
Example Insurance ads
12 adsThe most frequent distinct ads, one per advertiser.
- EverQuoteText ad
Insurance near you
Shown 482 times
- AllianzText ad
Protect your best trip yet
Shown 225 times
- The ZebraText ad
Compare Rates Today
Shown 203 times
- NerdwalletText ad
Compare Car Insurance
Shown 135 times
- Event HelperText ad
Event Insurance As Low As $67
Shown 123 times
- NOW Insurance ServicesText ad
A Simpler Way to Insure
Shown 119 times
- Ethos TechnologiesText ad
$1M Life Insurance Policy From $37/MO
Shown 111 times
- BestMoneyText ad
10 Best Auto & Home Insurance 2026
Shown 97 times
- GEICOText ad
GEICO Bundles Can Get You Additional Savings
Shown 92 times
- Harness InsureText ad
Contractor Insurance for Your Business
Shown 88 times
- New York LifeText ad
Compare Life Policies
Shown 80 times
- ForbesText ad
Best 5 Value Pet Plans 2026
Shown 72 times
Example conversations
8 examplesIn a conversation that began “is a bop worth it”, after the follow-up message, ChatGPT showed an ad from Elura Skin.
Text ad: “Which Cap Is Worth It?”
Worth it question · Oct 3, 23:07 ET
In a conversation that began “I'm 25 with no driving history but a good credit score in Florida, buying my first car, which companies reward that?”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Compare Car Insurance”
Long scenario question · Oct 4, 01:35 ET
In a conversation that began “my bag was lost on a flight to rome and the airline is useless, what should i look for in travel insurance next time”, after the follow-up message, ChatGPT showed an ad from Allianz.
Text ad: “Protect your best trip yet”
Fix or choose question · Oct 4, 01:40 ET
In a conversation that began “usaa vs state farm for a homeowner in colorado springs dealing with hail every year”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Insurance, made simple”
Comparison question · Oct 3, 22:52 ET
In a conversation that began “discount auto insurance”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Comparing Auto Insurance Companies?”
Short search question · Oct 3, 22:25 ET
In a conversation that began “is umbrella coverage worth it for landlords”, after the follow-up message, ChatGPT showed an ad from Dwellsy.
Text ad: “All-in-One Rent Pricing”
Worth it question · Oct 3, 23:06 ET
In a conversation that began “I own a houseboat on Lake Cumberland in Kentucky, which companies insure houseboats and what coverage should I get?”, after the follow-up message, ChatGPT showed an ad from Lathrop Insurance.
Text ad: “Home Insurance Experts”
Long scenario question · Oct 4, 05:09 ET
In a conversation that began “travelers vs liberty mutual surety”, after the follow-up message, ChatGPT showed an ad from Colonial Surety Company.
Text ad: “Nationwide Surety Bonds”
Comparison question · Oct 4, 11:18 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.