Fitness Trackers ads in ChatGPT (Consumer Electronics)
Ads shown in ChatGPT conversations about Fitness Trackers. We recorded 155 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 16 advertisers. Most often shown: Whoop, temu.com and Jotform.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Fitness Trackers conversations
16 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Whoop | 129 | 86.0% |
| 2 | temu.com | 3 | 2.0% |
| 3 | amazfit.com | 2 | 1.3% |
| 4 | Jotform | 2 | 1.3% |
| 5 | Runmefit | 2 | 1.3% |
| 6 | runna.com | 2 | 1.3% |
| 7 | bandscostraps.com | 1 | 0.7% |
| 8 | Best Value Reviews Club | 1 | 0.7% |
| 9 | casancare.com | 1 | 0.7% |
| 10 | HOKA | 1 | 0.7% |
| 11 | LUVANSH | 1 | 0.7% |
| 12 | Muse | 1 | 0.7% |
| 13 | pavlok.com | 1 | 0.7% |
| 14 | Peloton | 1 | 0.7% |
| 15 | Top10.com | 1 | 0.7% |
| 16 | top5best.com | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 146 | 97.3% |
| Shopping ad (product name and price) | 4 | 2.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- WhoopText ad
The Ultimate Health Wearable
Shown 53 times
- amazfit.comText ad
Zepp North America, Inc
Amazfit | Smartwatches
Shown 2 times
- bandscostraps.comText ad
Alpine Online Ecommerce LLC
Fitbit Charge Bands With Free Shipping
Shown 1 time
- HOKAText ad
HOKA Shoes
Shown 1 time
- LUVANSHText ad
Up to 65% off Sale Ends Soon
Shown 1 time
- temu.comShopping ad
Gwenlang Smartwatch Health , Activity And Fitness , Step Count, Exercise, Calorie, Sleep Monitoring, , Daily Wear, Best Gift For…
$24.47
Shown 1 time
- JotformText ad
Fitness Accountability Check-In Form
Shown 1 time
- Best Value Reviews ClubText ad
Compare Top Smart Bands
Shown 1 time
- RunmefitText ad
Track Your Health. Skip the Screen.
Shown 1 time
- runna.comText ad
The Run Buddy Ltd.
Don’t Just Generate It. Train It.
Shown 1 time
- pavlok.comText ad
Behavioral Technology Group
Wake Up Without 10 Alarms
Shown 1 time
- Top10.comText ad
Auto Fall Detection, Compared
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “fitness tracker vs smartwatch”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “The Ultimate Health Wearable”
Comparison question · Oct 3, 23:19 ET
In a conversation that began “i'm getting back into running after years off and want something simple to track pace and distance without a big smartwatch”, after the follow-up message, ChatGPT showed an ad from HOKA.
Text ad: “HOKA Shoes”
Long scenario question · Oct 3, 23:19 ET
In a conversation that began “best fitness tracker for a beginner trying to walk 10,000 steps a day and lose some weight”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Gwenlang Smartwatch Health , Activity And Fitness , Step Count, Exercise, Calorie, Sleep Monitoring, , Daily Wear… · $24.47
Best for question · Oct 3, 23:30 ET
In a conversation that began “activity tracker”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Fitness Accountability Check-In Form”
Short search question · Oct 3, 23:15 ET
In a conversation that began “alternatives to whoop without subscription”, after the follow-up message, ChatGPT showed an ad from runna.com.
Text ad: “Start Running, Simply”
Comparison question · Oct 3, 23:29 ET
In a conversation that began “i don't want another screen on my wrist distracting me, what's the best screenless tracker for workouts and sleep”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “WHOOP”
Long scenario question · Oct 3, 23:10 ET
In a conversation that began “best fitness tracker for syncing with apple health and google fit at the same time”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “The Ultimate Health Wearable”
Best for question · Oct 4, 05:21 ET
In a conversation that began “polar loop vs whoop for screenless tracking without the yearly membership cost”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “Try WHOOP For Free”
Comparison question · Oct 4, 04:01 ET
In a conversation that began “is the oura ring worth it if i already wear an apple watch during the day”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “The Ultimate Health Wearable”
Worth it question · Oct 3, 23:32 ET
In a conversation that began “are fitness trackers on sale for prime day”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “The Ultimate Health Wearable”
Price question · Oct 3, 23:05 ET
In a conversation that began “fitbit battery draining fast”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “Try WHOOP For Free”
Fix or choose question · Oct 4, 02:56 ET
In a conversation that began “i do a lot of hiit and spin classes and want accurate heart rate and calorie tracking, what tracker would you choose”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “The Ultimate Health Wearable”
Long scenario question · Oct 3, 23:22 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 34 | 22.7% |
| Comparison | 23 | 15.3% |
| Price | 23 | 15.3% |
| Fix or choose | 18 | 12.0% |
| Long scenario | 21 | 14.0% |
| Short search | 16 | 10.7% |
| Worth it | 15 | 10.0% |
More in Consumer Electronics
Other Consumer Electronics topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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