Travel & Hospitality ads in ChatGPT
Ads shown in ChatGPT conversations about travel & hospitality topics. Across 6,144 conversations in 64 sub-niches, ChatGPT showed 5,994 ads from 552 advertisers after the follow-up message. Most often shown: Expedia, Super.com and Jotform.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in Travel & Hospitality
top 30 of 552Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Expedia | 1,558 | 26.0% |
| 2 | Super.com | 204 | 3.4% |
| 3 | Jotform | 195 | 3.3% |
| 4 | Nerdwallet | 105 | 1.8% |
| 5 | Allianz | 95 | 1.6% |
| 6 | Viking | 87 | 1.5% |
| 7 | Visit St Pete's-Clearwater 2026 | 81 | 1.4% |
| 8 | koa.com | 74 | 1.2% |
| 9 | llbean.com | 74 | 1.2% |
| 10 | JSX | 73 | 1.2% |
| 11 | Hertz | 66 | 1.1% |
| 12 | alfabravoconnect.com | 65 | 1.1% |
| 13 | Viator | 63 | 1.1% |
| 14 | Macs Adventure | 60 | 1.0% |
| 15 | Openferry | 59 | 1.0% |
| 16 | Quince | 57 | 1.0% |
| 17 | Exoticca Travel US | 55 | 0.9% |
| 18 | Ikon Pass | 50 | 0.8% |
| 19 | Carnival Cruise Line | 48 | 0.8% |
| 20 | Groupon | 48 | 0.8% |
| 21 | Inspirato | 47 | 0.8% |
| 22 | Royal Caribbean Cruises | 47 | 0.8% |
| 23 | VistaPrint US | 47 | 0.8% |
| 24 | level8cases.com | 44 | 0.7% |
| 25 | Delta Vacations | 43 | 0.7% |
| 26 | G Adventures | 42 | 0.7% |
| 27 | RedWeek | 42 | 0.7% |
| 28 | RV Overnights | 42 | 0.7% |
| 29 | Grand Geneva Resort | 41 | 0.7% |
| 30 | Norse Adventures | 40 | 0.7% |
522 more advertisers shared the other 2,306 shown ads.
136 shown product ads (2.3%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 5,545 | 92.5% |
| Shopping ad (product name and price) | 449 | 7.5% |
Shopping ads include 5 ads that our export labels as text ads but that showed only a price where a headline would be.
Travel & Hospitality sub-niches
64 sub-nichesEvery sub-niche in our capture, by ads shown. The 41 with at least 50 shown ads have their own page.
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,228 | 20.5% |
| Long scenario | 890 | 14.8% |
| Fix or choose | 864 | 14.4% |
| Price | 906 | 15.1% |
| Comparison | 909 | 15.2% |
| Worth it | 599 | 10.0% |
| Short search | 598 | 10.0% |
Example Travel & Hospitality ads
12 adsThe most frequent distinct ads, one per advertiser.
- Super.comText ad
Last Minute Hotel Deals Today
Shown 89 times
- OpenferryText ad
Ferry Tickets Trusted by 1M+ Travellers
Shown 59 times
- alfabravoconnect.comText ad
AB Connect Travel
10-Day Japan Tour From $7,850
Shown 58 times
- JotformText ad
Free Road Trip Itinerary PDF
Shown 55 times
- ExpediaText ad
Great Deals on Airline Tickets
Shown 52 times
- Ikon PassText ad
Ikon Pass - Fall Savings End After Oct. 8
Shown 50 times
- JSXText ad
JSX Semi-Private Flights. Exclusively For Everyone
Shown 48 times
- level8cases.comText ad
Level 8 Group Corp.
2026 Best Carry On Luggage
Shown 44 times
- NerdwalletText ad
2026 Best Rewards Cards - Cash Back, Points, Miles
Shown 39 times
- AllianzText ad
Traveling soon?
Shown 38 times
- InspiratoText ad
Discover a Better Way to Vacation
Shown 37 times
- Macs AdventureText ad
Self-Guided Camino de Santiago | Book Now For 2027
Shown 35 times
Example conversations
8 examplesIn a conversation that began “best hotels in atlanta near the airport with a free shuttle for an early flight”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Hotels with Airport Shuttle”
Best for question · Oct 3, 22:10 ET
In a conversation that began “is a private guide in kyoto worth it compared to exploring the temples on our own”, after the follow-up message, ChatGPT showed an ad from Travel by Luxe.
Text ad: “Private to Your Party”
Worth it question · Oct 4, 03:38 ET
In a conversation that began “a day trip to nara vs a day trip to hiroshima and miyajima from kyoto”, after the follow-up message, ChatGPT showed an ad from alfabravoconnect.com.
Text ad: “10-Day Japan Tour From $7,850”
Comparison question · Oct 4, 03:08 ET
In a conversation that began “how to pick a window seat in business”, after the follow-up message, ChatGPT showed an ad from Lufthansa.
Text ad: “Business Class Comfort”
Fix or choose question · Oct 3, 22:20 ET
In a conversation that began “how much does a trip to europe cost”, after the follow-up message, ChatGPT showed an ad from Allianz.
Text ad: “Protect your best trip yet”
Price question · Oct 4, 05:32 ET
In a conversation that began “airline legroom”, after the follow-up message, ChatGPT showed an ad from JSX.
Text ad: “Fly JSX Semi-Private Flights: San Diego - Vegas”
Short search question · Oct 3, 22:50 ET
In a conversation that began “I'm planning a winter campervan trip in arizona and california deserts in january, which rental companies have vans good for boondocking?”, after the follow-up message, ChatGPT showed an ad from Travellers Autobarn.
Text ad: “Campervan Rental in LA, SF & Vegas”
Long scenario question · Oct 4, 03:48 ET
In a conversation that began “best airport transfer app for europe”, after the follow-up message, ChatGPT showed an ad from Viator.
Text ad: “Barcelona Airport Transfers”
Best for question · Oct 4, 11:15 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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