Cookware ads in ChatGPT
Ads shown in ChatGPT conversations about Cookware. We recorded 169 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 159 ads from 35 advertisers. Most often shown: Consumer Rating, temu.com and Horl 1993.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Cookware conversations
top 25 of 35Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 159 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Consumer Rating | 72 | 45.3% |
| 2 | Horl 1993 | 8 | 5.0% |
| 3 | temu.com | 8 | 5.0% |
| 4 | alva-cookware.us | 7 | 4.4% |
| 5 | eastbayrestaurantsupply.com | 7 | 4.4% |
| 6 | Hungryroot | 6 | 3.8% |
| 7 | Abioto Baking | 5 | 3.1% |
| 8 | Quince | 5 | 3.1% |
| 9 | ThermoWorks | 5 | 3.1% |
| 10 | amechef.com | 4 | 2.5% |
| 11 | CuttingBoard.com | 4 | 2.5% |
| 12 | Lancaster Cast Iron | 3 | 1.9% |
| 13 | cettire.com | 2 | 1.3% |
| 14 | Saks Fifth Avenue | 2 | 1.3% |
| 15 | BISSELL | 1 | 0.6% |
| 16 | Blumix | 1 | 0.6% |
| 17 | bridgewatercandles.com | 1 | 0.6% |
| 18 | Cintas | 1 | 0.6% |
| 19 | ckitchen.com | 1 | 0.6% |
| 20 | Consumer Picks | 1 | 0.6% |
| 21 | DoorDash | 1 | 0.6% |
| 22 | Etsy | 1 | 0.6% |
| 23 | fogtank.com | 1 | 0.6% |
| 24 | Goodwill of Central and Northern Arizona | 1 | 0.6% |
| 25 | Home Depot | 1 | 0.6% |
10 more advertisers shared the other 10 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 116 | 73.0% |
| Shopping ad (product name and price) | 43 | 27.0% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Consumer RatingText ad
Which Cookware Brand Is Best? Reviewed 2026
Shown 60 times
- Horl 1993Text ad
HORL®3 The Classic in Perfection
Shown 8 times
- ThermoWorksText ad
Thermapen® NANO
Shown 5 times
- HungryrootText ad
Cook in 15
Shown 5 times
- Abioto BakingText ad
Dutch Oven Sourdough Kit
Shown 4 times
- CuttingBoard.comText ad
CuttingBoard.com | Custom Cutting Boards & Blocks
Shown 4 times
- alva-cookware.usShopping ad
5-Ply Nonstick Frying Pan Set + Lids, 6-Piece
$399
Shown 3 times
- Lancaster Cast IronText ad
The Best Cast Iron Cookware
Shown 3 times
- Saks Fifth AvenueShopping ad
Signature Cast Iron 10-Piece Set
$1,693
Shown 2 times
- eastbayrestaurantsupply.comShopping ad
Staub Round Cocotte Dutch Oven - 5.5 Qt , Graphite Grey - 1003923
$429.99
Shown 2 times
- temu.comShopping ad
Stainless Steel Pasta Pot 6pcs 10 Quart Cooker Steamer Cookware Set With Strainer Insert For Home Kitchen
$72.55
Shown 1 time
- VistaPrint USShopping ad
Cuisinart® Outdoors XL Cast Iron Griddle Press
$452.10
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best cookware set for a first apartment that covers the basics without a dozen pieces I won't use”, after the follow-up message, ChatGPT showed an ad from alva-cookware.us.
Shopping ad: 5-Ply Nonstick Frying Pan Set + Lids, 6-Piece · $399
Best for question · Oct 4, 02:54 ET
In a conversation that began “how do I figure out what size dutch oven to buy for cooking for two with leftovers”, after the follow-up message, ChatGPT showed an ad from Consumer Rating.
Text ad: “Which Cookware Brand Is Best? Reviewed 2026”
Fix or choose question · Oct 3, 23:33 ET
In a conversation that began “I want a pasta pot with a strainer insert for big family pasta nights, which brands make good ones?”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Stainless Steel Pasta Pot 6pcs 10 Quart Cooker Steamer Cookware Set With Strainer Insert For Home Kitchen · $72.55
Long scenario question · Oct 4, 11:12 ET
In a conversation that began “restaurant cookware wholesale prices”, after the follow-up message, ChatGPT showed an ad from Cintas.
Text ad: “Chef Coats & Culinary Apparel Programs.”
Price question · Oct 4, 11:24 ET
In a conversation that began “how to season a carbon steel wok”, after the follow-up message, ChatGPT showed an ad from ThermoWorks.
Text ad: “Thermapen® NANO”
Fix or choose question · Oct 4, 11:19 ET
In a conversation that began “should I replace my scratched nonstick with ceramic or switch to carbon steel”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Ceramic Nonstick 12" Frying Pan · $54.90
Worth it question · Oct 4, 11:22 ET
In a conversation that began “which is better for a beginner cook, a nonstick set or a stainless steel set”, after the follow-up message, ChatGPT showed an ad from Hungryroot.
Text ad: “Cook in 15”
Comparison question · Oct 4, 02:42 ET
In a conversation that began “cast iron skillet”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Shopping ad: General Store Addlestone 3 Piece Preseasoned Cast Iron Skillet Set in Black at Nordstrom · $44.99
Short search question · Oct 3, 23:06 ET
In a conversation that began “how much do people usually spend on a cookware wedding registry gift”, after the follow-up message, ChatGPT showed an ad from Pottery Barn.
Text ad: “Place Settings”
Price question · Oct 3, 23:04 ET
In a conversation that began “I want cookware that looks good hanging on an open pot rack in my farmhouse kitchen, what brands look nice?”, after the follow-up message, ChatGPT showed an ad from Juliska.
Shopping ad: Puro Utensil Crock - Whitewash · $38
Long scenario question · Oct 4, 03:46 ET
In a conversation that began “crepe pan”, after the follow-up message, ChatGPT showed an ad from Etsy.
Text ad: “Home Kitchen”
Short search question · Oct 4, 11:15 ET
In a conversation that began “is it worth spending $400 on a dutch oven if I only make soup a few times a winter”, after the follow-up message, ChatGPT showed an ad from Abioto Baking.
Text ad: “Dutch Oven Sourdough Kit”
Worth it question · Oct 4, 02:42 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 39 | 24.5% |
| Long scenario | 24 | 15.1% |
| Price | 25 | 15.7% |
| Fix or choose | 18 | 11.3% |
| Comparison | 22 | 13.8% |
| Short search | 15 | 9.4% |
| Worth it | 16 | 10.1% |
More in Home Furniture & Decor
Other Home Furniture & Decor topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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