Luxury Cars ads in ChatGPT
Ads shown in ChatGPT conversations about Luxury Cars. We recorded 153 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 151 ads from 44 advertisers. Most often shown: BMW USA, mbusa.com and Cadillac.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Luxury Cars conversations
top 25 of 44Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 151 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | BMW USA | 68 | 45.0% |
| 2 | mbusa.com | 11 | 7.3% |
| 3 | Cadillac | 7 | 4.6% |
| 4 | Get Endurance Warranty | 6 | 4.0% |
| 5 | Porsche White Plains | 5 | 3.3% |
| 6 | Capital One | 3 | 2.0% |
| 7 | CarMax | 3 | 2.0% |
| 8 | Pepe Cadillac | 3 | 2.0% |
| 9 | Drive Right | 2 | 1.3% |
| 10 | Driveway | 2 | 1.3% |
| 11 | driveyonkers.com | 2 | 1.3% |
| 12 | efaq.com | 2 | 1.3% |
| 13 | HGreg | 2 | 1.3% |
| 14 | ineosgrenadier.com | 2 | 1.3% |
| 15 | Lease End | 2 | 1.3% |
| 16 | Melanie Grossman Motors | 2 | 1.3% |
| 17 | Nissan | 2 | 1.3% |
| 18 | aops.cc | 1 | 0.7% |
| 19 | Auto Approve | 1 | 0.7% |
| 20 | BestMoney | 1 | 0.7% |
| 21 | Bumper | 1 | 0.7% |
| 22 | Car Geeks Collision | 1 | 0.7% |
| 23 | Cars.com | 1 | 0.7% |
| 24 | CarsDirect Main | 1 | 0.7% |
| 25 | Chapman BMW Chandler | 1 | 0.7% |
19 more advertisers shared the other 19 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 144 | 95.4% |
| Shopping ad (product name and price) | 7 | 4.6% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- BMW USAText ad
X7 Three-Row Luxury
Shown 23 times
- CadillacText ad
2026 Cadillac OPTIQ
Shown 3 times
- DrivewayText ad
Find new cars online.
Shown 2 times
- Porsche White PlainsShopping ad
2026 Porsche Cayenne GTS Coupe
$158,949.43
Shown 2 times
- mbusa.comText ad
Mercedes-Benz USA
Comparing Luxury Hybrid SUVs?
Shown 2 times
- Get Endurance WarrantyText ad
Any Mechanic. Any Breakdown.
Shown 2 times
- efaq.comText ad
Vehicle History Reports
Shown 2 times
- Pepe CadillacText ad
The Cadillac You Want Is Here
Shown 2 times
- Melanie Grossman MotorsText ad
Melanie Grossman Motors — Curated Vehicles
Shown 2 times
- driveyonkers.comText ad
Yonkers Auto Galley
Luxury Vehicles for Less Over 75 in stock
Shown 2 times
- Midwest Bimmer SupplyText ad
MidWest Bimmer Supply
Shown 1 time
- CarMaxText ad
Best used Lexus cars
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “lexus rx makes a rattle from the dash on rough roads, how do i fix it”, after the follow-up message, ChatGPT showed an ad from Get Endurance Warranty.
Text ad: “Any Mechanic. Any Breakdown.”
Fix or choose question · Oct 4, 01:27 ET
In a conversation that began “is the bmw m sport package worth it on an x3”, after the follow-up message, ChatGPT showed an ad from Midwest Bimmer Supply.
Text ad: “MidWest Bimmer Supply”
Worth it question · Oct 4, 01:09 ET
In a conversation that began “i'm 6'6 and most luxury sedans feel tight, which luxury cars have the best headroom and legroom?”, after the follow-up message, ChatGPT showed an ad from BMW USA.
Text ad: “Need a New Sedan?”
Long scenario question · Oct 4, 04:10 ET
In a conversation that began “bmw x3 vs lexus nx for someone who wants low maintenance costs”, after the follow-up message, ChatGPT showed an ad from CarMax.
Text ad: “Best used Lexus cars”
Comparison question · Oct 3, 23:24 ET
In a conversation that began “is the mercedes e class worth it over a loaded toyota camry”, after the follow-up message, ChatGPT showed an ad from HGreg.
Text ad: “2024 Mercedes-Benz E-Class”
Worth it question · Oct 3, 23:15 ET
In a conversation that began “lexus gx vs land rover defender”, after the follow-up message, ChatGPT showed an ad from Driveway.
Text ad: “Find new cars online.”
Comparison question · Oct 4, 00:59 ET
In a conversation that began “how much does a range rover cost to maintain per year realistically”, after the follow-up message, ChatGPT showed an ad from Paragon Acura.
Text ad: “A Smarter Premium SUV”
Price question · Oct 4, 04:46 ET
In a conversation that began “luxury cars”, after the follow-up message, ChatGPT showed an ad from Porsche White Plains.
Shopping ad: 2026 Porsche Cayenne GTS Coupe · $158,949.43
Short search question · Oct 3, 22:58 ET
In a conversation that began “how much is insurance on a luxury suv compared to a toyota highlander”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Looking to Get the Best Auto Insurance Price?”
Price question · Oct 4, 04:00 ET
In a conversation that began “i'd like a luxury car with massage seats and a heads up display under 70k, what are my choices?”, after the follow-up message, ChatGPT showed an ad from Cadillac.
Text ad: “2026 Cadillac OPTIQ”
Long scenario question · Oct 3, 23:02 ET
In a conversation that began “audi oil consumption problem”, after the follow-up message, ChatGPT showed an ad from Take 5 Oil Change.
Text ad: “Fast Oil Change - No Waiting”
Fix or choose question · Oct 3, 23:33 ET
In a conversation that began “best luxury car for someone who wants japanese reliability with german style”, after the follow-up message, ChatGPT showed an ad from Capital One.
Text ad: “New Sedans For Sale”
Best for question · Oct 3, 23:21 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 19.2% |
| Long scenario | 24 | 15.9% |
| Fix or choose | 24 | 15.9% |
| Comparison | 22 | 14.6% |
| Price | 22 | 14.6% |
| Short search | 15 | 9.9% |
| Worth it | 15 | 9.9% |
More in Automotive
Other Automotive topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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