IT, Security & Dev Tools

Compliance Automation ads in ChatGPT

Ads shown in ChatGPT conversations about Compliance Automation. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 30 advertisers. Most often shown: Ironclad, Capterra and getastra.com.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
150
ads shown
30
advertisers
0%
shopping ads

Advertisers shown in Compliance Automation conversations

top 25 of 30

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.

#AdvertiserWebsiteAds shownShare
1Ironcladironcladapp.com7952.7%
2Capterracapterra.com117.3%
3getastra.comgetastra.com96.0%
4SecurityPal AIsecuritypalhq.com85.3%
5ESETeset.com42.7%
6eSiloesilo.com42.7%
7GetAppgetapp.com42.7%
8trycomp.aitrycomp.ai32.0%
9CoreView USAcoreview.com21.3%
10Jotformjotform.com21.3%
11ManageEnginemanageengine.com21.3%
12StackAdapt—21.3%
13Torqtorq.io21.3%
14vendorcorral.comvendorcorral.com21.3%
15360 Advanced360advanced.com10.7%
16Abnormal AIabnormal.ai10.7%
17Boxbox.com10.7%
18Cartacarta.com10.7%
19Cybernezacyberneza.com10.7%
20DataBank Holdingsdatabank.com10.7%
21evo-networks.comevo-networks.com10.7%
22federalgovadvisors.comfederalgovadvisors.com10.7%
23healowhealow.com10.7%
24myaip.appmyaip.app10.7%
25Netwrixnetwrix.com10.7%

5 more advertisers shared the other 5 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)150100.0%
Shopping ad (product name and price)00.0%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • IroncladText ad

    Contract SOC2 Compliance for IT

    Shown 48 times

  • getastra.comText ad

    Astra Security

    AI + Human Pentesting

    Shown 7 times

  • CapterraText ad

    GRC Platforms for SOC 2 & ISO 27001

    Shown 6 times

  • SecurityPal AIText ad

    Vendor Risk Assessment Without the Manual Work

    Shown 5 times

  • eSiloText ad

    Failed Audits Stall Deals

    Shown 4 times

  • ESETText ad

    ESET® MDR: Audit-Ready Security & Compliance

    Shown 4 times

  • TorqText ad

    2026 AI SOC Leadership Report

    Shown 2 times

  • GetAppText ad

    Compliance Software

    Shown 2 times

  • vendorcorral.comText ad

    Corral Software LLC

    Track Every Vendor Renewal for Free

    Shown 2 times

  • JotformText ad

    HIPAA agreement form -Health care operations.

    Shown 2 times

  • trycomp.aiText ad

    Comp AI

    Get ISO 27001 Certified

    Shown 1 time

  • 360 AdvancedText ad

    HITRUST® Certifications Made Easy

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “we're a us based saas selling into germany and customers want iso 27001 certification, how should a 50 person company tackle that this year?”, after the follow-up message, ChatGPT showed an ad from Ironclad.

    Text ad: “Contract ISO 27001 Compliance for IT”

    Long scenario question · Oct 3, 22:48 ET

  2. In a conversation that began “how much does iso 27001 certification cost for a 100 person us company including surveillance audits”, after the follow-up message, ChatGPT showed an ad from trycomp.ai.

    Text ad: “Get ISO 27001 Certified”

    Price question · Oct 3, 22:02 ET

  3. In a conversation that began “vanta vs a compliance consultant for getting soc 2 done at a 10 person startup”, after the follow-up message, ChatGPT showed an ad from getastra.com.

    Text ad: “AI + Human Pentesting”

    Comparison question · Oct 3, 21:23 ET

  4. In a conversation that began “what does a cmmc level 2 compliance program cost for a 30 person machine shop”, after the follow-up message, ChatGPT showed an ad from eSilo.

    Text ad: “Failed Audits Stall Deals”

    Price question · Oct 3, 22:12 ET

  5. In a conversation that began “hitrust certification”, after the follow-up message, ChatGPT showed an ad from 360 Advanced.

    Text ad: “HITRUST® Certifications Made Easy”

    Short search question · Oct 3, 21:35 ET

  6. In a conversation that began “is sprinto worth it for soc 2”, after the follow-up message, ChatGPT showed an ad from TalentLMS.

    Text ad: “Simplify Compliance Training”

    Worth it question · Oct 3, 21:23 ET

  7. In a conversation that began “is compliance automation worth it if we only need soc 2 once a year”, after the follow-up message, ChatGPT showed an ad from Capterra.

    Text ad: “GRC Platforms for SOC 2 & ISO 27001”

    Worth it question · Oct 3, 21:42 ET

  8. In a conversation that began “soc 2 audit”, after the follow-up message, ChatGPT showed an ad from GetApp.

    Text ad: “Compliance Made Manageable”

    Short search question · Oct 3, 22:24 ET

  9. In a conversation that began “what are good alternatives to auditboard for a smaller internal audit team”, after the follow-up message, ChatGPT showed an ad from SecurityPal AI.

    Text ad: “Vendor Risk Assessment Without the Manual Work”

    Comparison question · Oct 3, 21:55 ET

  10. In a conversation that began “how to choose a compliance platform when our stack includes azure, gitlab and on-prem servers”, after the follow-up message, ChatGPT showed an ad from ManageEngine.

    Text ad: “Enterprise CIS Compliance Management”

    Fix or choose question · Oct 3, 22:33 ET

  11. In a conversation that began “I lead engineering at a 15 person ai startup and enterprise buyers ask about soc 2 and ai governance, what compliance tool covers both?”, after the follow-up message, ChatGPT showed an ad from Torq.

    Text ad: “2026 AI SOC Leadership Report”

    Long scenario question · Oct 3, 22:48 ET

  12. In a conversation that began “how to answer security questionnaires faster”, after the follow-up message, ChatGPT showed an ad from ReliaQuest.

    Text ad: “Penetration testing any team can run”

    Fix or choose question · Oct 3, 22:01 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303020.0%
Comparison
one product or service against another, or alternatives
232315.3%
Price
what something costs or where to buy it cheaply
232315.3%
Fix or choose
a problem to fix, or a choice to make
222214.7%
Long scenario
a personal situation in a sentence or two
222214.7%
Short search
a few words, like a search box
151510.0%
Worth it
whether something is worth buying or switching to
151510.0%

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How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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