Senior Life Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about Senior Life Insurance. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 139 ads from 22 advertisers. Most often shown: New York Life, Ethos Technologies and The Zebra.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Senior Life Insurance conversations
22 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 139 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | New York Life | 68 | 48.9% |
| 2 | Ethos Technologies | 35 | 25.2% |
| 3 | The Zebra | 8 | 5.8% |
| 4 | CoverSavvy Insurance | 6 | 4.3% |
| 5 | EverQuote | 2 | 1.4% |
| 6 | Jotform | 2 | 1.4% |
| 7 | rocketer.com | 2 | 1.4% |
| 8 | Zander Insurance Agency | 2 | 1.4% |
| 9 | atCause Law Office | 1 | 0.7% |
| 10 | Aura Consolidated Group | 1 | 0.7% |
| 11 | BestMoney | 1 | 0.7% |
| 12 | Coventry Direct | 1 | 0.7% |
| 13 | Creative Planning | 1 | 0.7% |
| 14 | First Freedom Life | 1 | 0.7% |
| 15 | Ironclad | 1 | 0.7% |
| 16 | Long Term What? | 1 | 0.7% |
| 17 | Medicare Genius | 1 | 0.7% |
| 18 | Nerdwallet | 1 | 0.7% |
| 19 | Simple Life Insure | 1 | 0.7% |
| 20 | SoFi | 1 | 0.7% |
| 21 | top5best.com | 1 | 0.7% |
| 22 | Wealth Enhancement Group | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 138 | 99.3% |
| Shopping ad (product name and price) | 1 | 0.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- New York LifeText ad
Compare Life Policies
Shown 40 times
- Ethos TechnologiesText ad
$1M Life Insurance Policy From $37/MO
Shown 35 times
- The ZebraText ad
Compare Rates Today
Shown 6 times
- CoverSavvy InsuranceText ad
Under 65? Compare term life quotes online.
Shown 5 times
- EverQuoteText ad
Insurance near you
Shown 2 times
- JotformText ad
Free Will Form for Married Couple PDF
Shown 2 times
- IroncladText ad
Contract Review for General Counsel
Shown 1 time
- Simple Life InsureText ad
Top Term Life Companies
Shown 1 time
- Medicare GeniusText ad
Thinking About a Different Letter?
Shown 1 time
- Aura Consolidated GroupText ad
Scam Call & Text Alerts
Shown 1 time
- Long Term What?Text ad
Long-Term Care Insurance Quotes
Shown 1 time
- Creative PlanningText ad
Trusts, Explained Simply
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how do i decide how much life insurance i need in retirement if my wife depends on my pension”, after the follow-up message, ChatGPT showed an ad from Simple Life Insure.
Text ad: “Top Term Life Companies”
Fix or choose question · Oct 4, 03:04 ET
In a conversation that began “my 20 year term policy ends next year at 68 and i still want coverage, what are my options now”, after the follow-up message, ChatGPT showed an ad from Ethos Technologies.
Text ad: “$1M Life Insurance Policy From $37/MO”
Fix or choose question · Oct 4, 00:55 ET
In a conversation that began “life insurance quotes for seniors over 75”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Whole Life Insurance”
Price question · Oct 4, 00:03 ET
In a conversation that began “best life insurance option for a 78 year old who wants to pay premiums only for a few years”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Rates Today”
Best for question · Oct 4, 02:06 ET
In a conversation that began “mutual of omaha vs transamerica for a 70 year old woman wanting 100k whole life”, after the follow-up message, ChatGPT showed an ad from rocketer.com.
Text ad: “Bankers Life Has You Covered”
Comparison question · Oct 4, 05:43 ET
In a conversation that began “lincoln vs pacific life survivorship policy for estate taxes on a 15 million estate”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Free Will Form for Married Couple PDF”
Comparison question · Oct 4, 00:07 ET
In a conversation that began “is a return of premium policy worth it at 60”, after the follow-up message, ChatGPT showed an ad from CoverSavvy Insurance.
Text ad: “Under 65? Compare term life quotes online.”
Worth it question · Oct 4, 00:29 ET
In a conversation that began “how much do aarp life insurance premiums go up as you age”, after the follow-up message, ChatGPT showed an ad from Ethos Technologies.
Text ad: “$1M Life Insurance Policy From $37/MO”
Price question · Oct 4, 04:13 ET
In a conversation that began “how do i compare guaranteed universal life quotes from different companies for a 66 year old”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Compare Quotes for Free”
Fix or choose question · Oct 4, 01:11 ET
In a conversation that began “ethos vs mutual of omaha for a 72 year old who wants to apply online without an exam”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Compare Life Policies”
Comparison question · Oct 4, 01:20 ET
In a conversation that began “average monthly cost of term life for a retired couple both 62 years old”, after the follow-up message, ChatGPT showed an ad from Ethos Technologies.
Text ad: “$1M Life Insurance Policy From $37/MO”
Price question · Oct 4, 03:05 ET
In a conversation that began “how much is life insurance for an 80 year old who wants 25k”, after the follow-up message, ChatGPT showed an ad from New York Life.
Text ad: “Cost of Life Insurance”
Price question · Oct 4, 03:07 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 20.1% |
| Comparison | 21 | 15.1% |
| Price | 21 | 15.1% |
| Fix or choose | 20 | 14.4% |
| Long scenario | 21 | 15.1% |
| Short search | 14 | 10.1% |
| Worth it | 14 | 10.1% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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