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Whoop ads in ChatGPT

In our capture of logged-out ChatGPT, 644 ads from Whoop appeared on screen (all text ads), in 10 distinct ad copies across 11 industries and 50 topics. Each one appeared after our follow-up message asking for a sponsored ad.

whoop.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
644
distinct ad copies
10
industries
11
topics
50

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Whoop advertised, not how often ChatGPT shows its ads.

Ad copies

Whoop ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

10 ad copies

  • WhoopSponsored

    WHOOP

    Text ad · shown 288 times

    Questions it appeared after

    1. “best exercise bike that works with apple fitness plus and tracks cadence”Exercise Bikes · Oct 3, 9:23 pm ET
    2. “My fabric glute bands keep sliding down during workouts. Are there better brands or a different size I should get?”Resistance Bands · Oct 3, 9:26 pm ET
    3. “how much is the peloton row”Rowing Machines · Oct 3, 9:39 pm ET
    4. “i do crossfit and lift weights and want a watch that tracks strength workouts well, not just running, what are my options”Smart Watches · Oct 3, 11:02 pm ET
    5. “roll recovery r8 vs a triggerpoint foam roller for runners who hate foam rolling”Foam Rollers & Massage Guns · Oct 3, 11:05 pm ET

    +283 more conversations with this ad copy

  • WhoopSponsored

    The Ultimate Health Wearable

    Text ad · shown 129 times

    Questions it appeared after

    1. “best exercise bike for an upstairs apartment where i can't make any thumping noise”Exercise Bikes · Oct 3, 9:29 pm ET
    2. “best smartwatch for sleep tracking”Smart Watches · Oct 3, 10:58 pm ET
    3. “best fitness tracker under $30”Fitness Trackers · Oct 3, 11:00 pm ET
    4. “best fitness tracker for a lifter who wants to track volume and recovery without a screen on the wrist”Fitness Trackers · Oct 4, 5:09 am ET
    5. “galaxy ring vs oura ring 4 for a samsung phone user who doesn't want to pay a monthly fee”Smart Rings · Oct 4, 11:15 am ET

    +124 more conversations with this ad copy

  • WhoopSponsored

    Try WHOOP For Free

    Text ad · shown 101 times

    Questions it appeared after

    1. “shokz openrun vs airpods pro for running”Running Gear · Oct 3, 11:01 pm ET
    2. “best smartwatch under $100”Smart Watches · Oct 3, 11:12 pm ET
    3. “best waterproof fitness tracker for a surfer who's in the ocean every morning”Fitness Trackers · Oct 4, 12:52 am ET
    4. “should i get airpods 4 or spend more on airpods pro 3 for working out and calls”Earbuds · Oct 4, 5:34 am ET
    5. “amazfit helio ring price”Smart Rings · Oct 4, 11:19 am ET

    +96 more conversations with this ad copy

  • WhoopSponsored

    The Ultimate Fitness Wearable

    Text ad · shown 52 times

    Questions it appeared after

    1. “best resistance bands for a couple sharing one set with very different strength levels”Resistance Bands · Oct 3, 9:30 pm ET
    2. “cheapest spin bike worth buying”Exercise Bikes · Oct 3, 9:45 pm ET
    3. “hydrow vs peloton row”Rowing Machines · Oct 3, 9:57 pm ET
    4. “best adjustable kettlebell and dumbbell combo”Adjustable Dumbbells · Oct 3, 10:07 pm ET
    5. “My husband and I want to share kettlebells for home workouts. What set covers both a beginner and an intermediate lifter?”Kettlebells · Oct 3, 10:33 pm ET

    +47 more conversations with this ad copy

  • WhoopSponsored

    Comprehensive Health Wearable

    Text ad · shown 42 times

    Questions it appeared after

    1. “garmin fenix 8”Smart Watches · Oct 3, 11:01 pm ET
    2. “is the pixel watch 4 worth it”Smart Watches · Oct 3, 11:06 pm ET
    3. “apple watch battery draining fast fix”Smart Watches · Oct 3, 11:33 pm ET
    4. “is upgrading from an apple watch series 7 to the series 11 worth it”Smart Watches · Oct 4, 12:26 am ET
    5. “how do i know if the 42mm or 46mm apple watch will look too big on my wrist”Smart Watches · Oct 4, 12:36 am ET

    +37 more conversations with this ad copy

  • WhoopSponsored

    Train with your future in mind

    Text ad · shown 13 times

    Questions it appeared after

    1. “nordictrack s22i vs peloton bike”Exercise Bikes · Oct 3, 9:39 pm ET
    2. “pm5 not connecting to ergdata app”Rowing Machines · Oct 3, 10:35 pm ET
    3. “is a smart trainer worth it if i live somewhere warm and can ride outside year round”Bike Accessories · Oct 3, 11:36 pm ET
    4. “how do i choose between velcro and lace climbing shoes for the gym”Climbing Gear · Oct 4, 12:31 am ET
    5. “equinox vs life time for a premium gym with great classes and amenities”Gym Memberships · Oct 4, 1:47 am ET

    +8 more conversations with this ad copy

  • WhoopSponsored

    Train Smarter

    Text ad · shown 6 times

    Questions it appeared after

    1. “how much do pull up assistance bands cost for each resistance level”Resistance Bands · Oct 3, 9:45 pm ET
    2. “wahoo kickr bike vs zwift ride”Exercise Bikes · Oct 3, 10:53 pm ET

    +4 more conversations with this ad copy

  • WhoopSponsored

    Monitor Your Health with WHOOP

    Text ad · shown 6 times

    Questions it appeared after

    1. “i lift 5 days a week and want a tracker for recovery but hate wearing a big watch, whoop or something else”Fitness Trackers · Oct 4, 5:21 am ET

    +5 more conversations with this ad copy

  • WhoopSponsored

    The wearable for longevity

    Text ad · shown 6 times

    Questions it appeared after

    1. “sie vs series 7 difference”Securities Licensing Exam Prep · Oct 4, 11:21 am ET
    2. “how do i decide which finger to wear my smart ring on if i lift weights and type a lot”Smart Rings · Oct 4, 11:24 am ET

    +4 more conversations with this ad copy

  • WhoopSponsored

    Get Daily Health Insights

    Text ad · shown 1 time

    Questions it appeared after

    1. “best smart ring for battery life”Smart Rings · Oct 4, 11:12 am ET
Where it showed

Where Whoop ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 38 more topics, 124 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Whoop’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

temu.com2,744 ads shown36 shared topicsRogue Fitness291 ads shown22 shared topicsForce USA243 ads shown13 shared topicsrunna.com134 ads shown16 shared topicsNex Playground143 ads shown16 shared topicsnike.com412 ads shown13 shared topicstop5best.com535 ads shown23 shared topicsbellicon America54 ads shown13 shared topicsFitbod48 ads shown10 shared topicsVistaPrint US1,702 ads shown15 shared topicsJotform3,005 ads shown14 shared topicsGOVX268 ads shown11 shared topicsSTEPR42 ads shown9 shared topicsBells Of Steel - US38 ads shown8 shared topicstrysuji.com31 ads shown10 shared topicsbackcountry.com99 ads shown6 shared topicsscheels.com355 ads shown13 shared topicsHolafly Plans194 ads shown1 shared topic
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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