Network Firewalls ads in ChatGPT
Ads shown in ChatGPT conversations about Network Firewalls. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 37 advertisers. Most often shown: Ericsson, Miles IT and ESET.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Network Firewalls conversations
top 25 of 37Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Ericsson | 27 | 18.4% |
| 2 | Miles IT | 27 | 18.4% |
| 3 | ESET | 19 | 12.9% |
| 4 | AlgoSec | 12 | 8.2% |
| 5 | Ironclad | 10 | 6.8% |
| 6 | Bastille Networks | 4 | 2.7% |
| 7 | orangehardwares.com | 4 | 2.7% |
| 8 | Cato Networks | 3 | 2.0% |
| 9 | Defensible Technology | 3 | 2.0% |
| 10 | getastra.com | 3 | 2.0% |
| 11 | Netwrix | 3 | 2.0% |
| 12 | Auvik Networks | 2 | 1.4% |
| 13 | Contabo | 2 | 1.4% |
| 14 | Elastic | 2 | 1.4% |
| 15 | Red River Technology | 2 | 1.4% |
| 16 | Syncro | 2 | 1.4% |
| 17 | tapo.com | 2 | 1.4% |
| 18 | Alliance Virtual Offices | 1 | 0.7% |
| 19 | Arctic Wolf | 1 | 0.7% |
| 20 | Better Stack | 1 | 0.7% |
| 21 | Box | 1 | 0.7% |
| 22 | Ceeva | 1 | 0.7% |
| 23 | Checkmk | 1 | 0.7% |
| 24 | ClickCease | 1 | 0.7% |
| 25 | CSI | 1 | 0.7% |
12 more advertisers shared the other 12 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 142 | 96.6% |
| Shopping ad (product name and price) | 5 | 3.4% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Miles ITText ad
Looking for a Top-Rated MSP?
Shown 22 times
- EricssonText ad
Branch Routers
Shown 14 times
- ESETText ad
ESET®: The Comparison That Matters for SMBs
Shown 12 times
- AlgoSecText ad
Find Risky Firewall Rules
Shown 9 times
- Bastille NetworksText ad
Wireless Intrusion Detection Systems (WIDS)
Shown 4 times
- Defensible TechnologyText ad
Build a Stronger, Smarter & More Secure Business
Shown 3 times
- NetwrixText ad
Try Netwrix 1Secure
Shown 3 times
- Auvik NetworksText ad
See Your Network Diagram in Minutes
Shown 2 times
- Red River TechnologyText ad
We Manage Your IT. You Run Your Business.
Shown 2 times
- ContaboText ad
VPS 4 – 8 GB, from $5.28/mo
Shown 2 times
- ElasticText ad
AI that asks before it acts
Shown 2 times
- getastra.comText ad
Astra Security
Autonomous Pentesting
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much does a fortigate 100f cost over five years including utp licensing”, after the follow-up message, ChatGPT showed an ad from orangehardwares.com.
Shopping ad: FG-100F Fortinet FortiGate 100F Series 100F 22 x Ports RJ-45 + 4 x Ports SFP + 2 x Ports SFP+ 1U Rack-Mountable… · $1,633.50
Price question · Oct 3, 23:06 ET
In a conversation that began “how much should a 40 person company budget for a firewall refresh including installation”, after the follow-up message, ChatGPT showed an ad from Miles IT.
Text ad: “Looking for a Top-Rated MSP?”
Price question · Oct 4, 02:59 ET
In a conversation that began “is fortigate worth it”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Find The Right Cybersecurity Platform”
Worth it question · Oct 4, 00:26 ET
In a conversation that began “is palo alto worth it for small business”, after the follow-up message, ChatGPT showed an ad from Alliance Virtual Offices.
Text ad: “Virtual Office Space from $49/mo”
Worth it question · Oct 4, 02:56 ET
In a conversation that began “what's the best way to manage firewall configs across 20 small offices without visiting each one”, after the follow-up message, ChatGPT showed an ad from AlgoSec.
Text ad: “Find Risky Firewall Rules”
Fix or choose question · Oct 4, 04:11 ET
In a conversation that began “best cloud managed firewall”, after the follow-up message, ChatGPT showed an ad from Ceeva.
Text ad: “Ceeva | Pittsburgh's Trusted IT Service Provider”
Best for question · Oct 4, 04:58 ET
In a conversation that began “best firewall for a construction company with job site trailers connected over lte”, after the follow-up message, ChatGPT showed an ad from wolfautomation.com.
Shopping ad: Advantech BB-SR30010115 Communication & Networking · $671.89
Best for question · Oct 3, 23:06 ET
In a conversation that began “fortigate vpn not connecting how to fix”, after the follow-up message, ChatGPT showed an ad from Tailscale.
Text ad: “Leave your legacy VPN behind | Try Tailscale Free”
Fix or choose question · Oct 3, 23:25 ET
In a conversation that began “our hotel needs separate networks for guests, staff and point of sale with pci compliance, what firewall would handle all of that?”, after the follow-up message, ChatGPT showed an ad from Ericsson.
Text ad: “Cloud-Managed Routers”
Long scenario question · Oct 3, 23:02 ET
In a conversation that began “firewall appliance”, after the follow-up message, ChatGPT showed an ad from Contabo.
Text ad: “VPS 4 – 8 GB, from $5.28/mo”
Short search question · Oct 3, 23:21 ET
In a conversation that began “I'm an msp standardizing firewalls for 30 small business clients, should we go fortinet, meraki or watchguard for easiest management?”, after the follow-up message, ChatGPT showed an ad from Syncro.
Text ad: “Simple Per-Technician Pricing”
Long scenario question · Oct 3, 23:53 ET
In a conversation that began “is sophos xgs better than sonicwall for a small business that uses sophos endpoint already”, after the follow-up message, ChatGPT showed an ad from ESET.
Text ad: “ESET®: The Comparison That Matters for SMBs”
Comparison question · Oct 3, 23:19 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 19.7% |
| Comparison | 23 | 15.6% |
| Price | 23 | 15.6% |
| Fix or choose | 22 | 15.0% |
| Long scenario | 22 | 15.0% |
| Short search | 13 | 8.8% |
| Worth it | 15 | 10.2% |
More in IT, Security & Dev Tools
Other IT, Security & Dev Tools topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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