Home Fragrance ads in ChatGPT
Ads shown in ChatGPT conversations about Home Fragrance. We recorded 165 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 159 ads from 34 advertisers. Most often shown: Pura, VILARA US PERFUME and roseforever.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Home Fragrance conversations
top 25 of 34Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 159 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Pura | 42 | 26.4% |
| 2 | VILARA US PERFUME | 25 | 15.7% |
| 3 | roseforever.com | 16 | 10.1% |
| 4 | Clean Slate Botanicals | 13 | 8.2% |
| 5 | bridgewatercandles.com | 11 | 6.9% |
| 6 | Quince | 10 | 6.3% |
| 7 | Pottery Barn | 6 | 3.8% |
| 8 | Brilliant Scents | 5 | 3.1% |
| 9 | autom.com | 2 | 1.3% |
| 10 | colonialcandle.com | 2 | 1.3% |
| 11 | Cozy Cottontail | 2 | 1.3% |
| 12 | Aerchitect | 1 | 0.6% |
| 13 | AirDoctor | 1 | 0.6% |
| 14 | belarehome.com | 1 | 0.6% |
| 15 | Blumix | 1 | 0.6% |
| 16 | Docos | 1 | 0.6% |
| 17 | Faire Wholesale | 1 | 0.6% |
| 18 | From You Flowers | 1 | 0.6% |
| 19 | homenkitchenshop.com | 1 | 0.6% |
| 20 | iRobot | 1 | 0.6% |
| 21 | Lone Star Candle Supply | 1 | 0.6% |
| 22 | lordandtaylor.com | 1 | 0.6% |
| 23 | monticelloshop.org | 1 | 0.6% |
| 24 | Neiman Marcus | 1 | 0.6% |
| 25 | NEPTUNE GLASSWORKS | 1 | 0.6% |
9 more advertisers shared the other 9 shown ads.
2 shown product ads (1.3%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 102 | 64.2% |
| Shopping ad (product name and price) | 57 | 35.8% |
Shopping ads include 8 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- PuraText ad
Free Smart Diffuser
Shown 22 times
- VILARA US PERFUMEText ad
Loved by 20,000+ Homes Across the US
Shown 15 times
- Clean Slate BotanicalsText ad
Buy 2, Get a Spray
Shown 12 times
- roseforever.comShopping ad
Baies & Berries - Scented Candle
£88.84
Shown 6 times
- QuinceShopping ad
Lavender Cedar Candle
$24
Shown 3 times
- bridgewatercandles.comShopping ad
Sweet Grace Collection Candle #035
$48
Shown 3 times
- Cozy CottontailText ad
Cozy Holiday Accents
Shown 2 times
- Pottery BarnText ad
Scented Candles & Diffusers
Shown 2 times
- Brilliant ScentsShopping ad
Brilliant LX - Gold
$64.94
Shown 2 times
- TumbleText ad
Tumble | Pet-Friendly, Washable Rugs
Shown 1 time
- shoprg.comShopping ad
Day Dream Candle
$29
Shown 1 time
- Lone Star Candle SupplyText ad
Wholesale Candle Supplies
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “should I buy a smart diffuser or just stick with candles for a small apartment”, after the follow-up message, ChatGPT showed an ad from Pura.
Text ad: “Free Smart Diffuser”
Worth it question · Oct 4, 02:05 ET
In a conversation that began “how do I make my house smell nice if I have cats and can't use most essential oils”, after the follow-up message, ChatGPT showed an ad from iRobot.
Text ad: “Self Cleaning Vacuum”
Fix or choose question · Oct 4, 00:33 ET
In a conversation that began “best candles for making the whole house smell good”, after the follow-up message, ChatGPT showed an ad from VILARA US PERFUME.
Text ad: “Loved by 20,000+ Homes Across the US”
Best for question · Oct 4, 03:08 ET
In a conversation that began “are wood wick candles worth it for the crackling sound or is that just a gimmick”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Lavender Cedar Candle · $24
Worth it question · Oct 4, 00:06 ET
In a conversation that began “why are luxury candles like diptyque so expensive compared to bath and body works”, after the follow-up message, ChatGPT showed an ad from bridgewatercandles.com.
Shopping ad: Sweet Grace Collection Candle #035 · $48
Price question · Oct 4, 00:06 ET
In a conversation that began “I want a luxury candle as a gift for my boss under $60 that feels special, which brand and scent would you pick?”, after the follow-up message, ChatGPT showed an ad from From You Flowers.
Text ad: “Same Day Floral Gifts”
Long scenario question · Oct 4, 02:44 ET
In a conversation that began “bath and body works vs yankee candle”, after the follow-up message, ChatGPT showed an ad from Pottery Barn.
Shopping ad: Printed Tin Candles, Yellow Floral, Small · $29.50
Comparison question · Oct 3, 23:50 ET
In a conversation that began “how to get wax out of a jar”, after the follow-up message, ChatGPT showed an ad from Blumix.
Text ad: “Refill the clean”
Fix or choose question · Oct 4, 05:26 ET
In a conversation that began “how much does it cost to make my own soy candles at home compared to buying them”, after the follow-up message, ChatGPT showed an ad from sandandfoghome.com.
Text ad: “Sand + Fog - Affordable Luxury”
Price question · Oct 4, 03:22 ET
In a conversation that began “is a $70 candle worth it or does it smell the same as a $20 one once it's lit”, after the follow-up message, ChatGPT showed an ad from roseforever.com.
Shopping ad: Citrus Sandalwood - Scented Candle · $119
Worth it question · Oct 4, 03:45 ET
In a conversation that began “best home scent system for making my whole house smell like a luxury hotel lobby”, after the follow-up message, ChatGPT showed an ad from Pura.
Text ad: “Shop All Fragrances”
Best for question · Oct 4, 05:04 ET
In a conversation that began “best candles that make the house smell good”, after the follow-up message, ChatGPT showed an ad from Pura.
Text ad: “Shop All Fragrances”
Best for question · Oct 4, 01:03 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 45 | 28.3% |
| Price | 23 | 14.5% |
| Long scenario | 23 | 14.5% |
| Comparison | 22 | 13.8% |
| Fix or choose | 16 | 10.1% |
| Short search | 15 | 9.4% |
| Worth it | 15 | 9.4% |
More in Home Furniture & Decor
Other Home Furniture & Decor topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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