Beauty & Personal Care ads in ChatGPT

Share of the industry’s shown ads, across all its sub-niches.

317 more advertisers shared the other 2,117 shown ads.

229 shown product ads (3.9%) did not name the merchant and are not ranked.

Shopping ads include 43 ads that our export labels as text ads but that showed only a price where a headline would be.

Every sub-niche in our capture, by ads shown. The 40 with at least 50 shown ads have their own page.

How the conversations were asked, and each kind’s share of the industry’s shown ads.

The most frequent distinct ads, one per advertiser.

• L'ange HairText ad

  Meet Curl Crush

  Shown 136 times

• Colgate Optic WhiteText ad

  Crowned Best Toothpaste by Allure

  Shown 101 times

• Sky and SolText ad

  Sky & Sol Natural Mineral Sunscreen

  Shown 72 times

• FragranceX.comText ad

  Up to 80% Off Designer Fragrances

  Shown 66 times

• Beauty by EarthText ad

  Tan in 6 Hours

  Shown 65 times

• Protocol LabText ad

  #1 Vitamin C Serum

  Shown 64 times

• Living LibationsText ad

  Find Your Best Skin Ever

  Shown 64 times

• ElchimText ad

  Elchim Dynamos Professional Hair Dryer

  Shown 62 times

• IPSYText ad

  50% Off Your First Personalized IPSY Bag

  Shown 61 times

• DESIGNME HAIR USAText ad

  Defined Curls. No Crunch. No Frizz.

  Shown 59 times

• Neiman MarcusText ad

  Best-Selling Beauty

  Shown 57 times

• Thrive CausemeticsText ad

  Mascara That Won't Smudge or Flake

  Shown 54 times

1. In a conversation that began “I want to try a Korean cushion for a dewy look but have oily skin, which ones won't get greasy?”, after the follow-up message, ChatGPT showed an ad from ogee.com.

   Shopping ad: Ogee Complexion Perfecting Setting Powder | Dune | Organic Skincare & Makeup · $48

   Long scenario question · Oct 4, 02:42 ET

2. In a conversation that began “is tom ford oud wood worth it”, after the follow-up message, ChatGPT showed an ad from Sephora.

   Shopping ad: TOM FORD Oud Wood Eau de Parfum with Sandalwood & Pink Pepper 3.4 oz/ 100 mL · $460

   Worth it question · Oct 4, 03:25 ET

3. In a conversation that began “is dior sauvage or bleu de chanel better as a signature scent for the office and weekends”, after the follow-up message, ChatGPT showed an ad from scheels.com.

   Shopping ad: Dior Sauvage Eau de Toilette · $165

   Comparison question · Oct 4, 02:37 ET

4. In a conversation that began “is laifen worth it”, after the follow-up message, ChatGPT showed an ad from L'ange Hair.

   Text ad: “Meet Curl Crush”

   Worth it question · Oct 4, 04:13 ET

5. In a conversation that began “best eyeliner stamp for perfect wings”, after the follow-up message, ChatGPT showed an ad from theaestheticsspa.com.

   Shopping ad: Eye Envy Dual Liner · £17.92

   Best for question · Oct 4, 11:15 ET

6. In a conversation that began “why is sk-ii essence so expensive and is there a cheaper toner that does something similar”, after the follow-up message, ChatGPT showed an ad from alteyaorganics.com.

   Shopping ad: Rose Water Face Toner with Collagen Peptides and Hyaluronic Acid - 4 Fl Oz/120mL · $16.95

   Price question · Oct 3, 21:52 ET

7. In a conversation that began “best moisturizer for oily skin that won't clog pores or make me shiny”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.

   Shopping ad: Clinique Dramatically Different™ Moisturizing Gel for Face at Nordstrom Rack · $34

   Best for question · Oct 3, 22:00 ET

8. In a conversation that began “gisou vs moroccanoil hair oil”, after the follow-up message, ChatGPT showed an ad from temu.com.

   Shopping ad: 120ml 12-in-1 Rosemary Hair Oil, 12-in-1 Formula, Scalp Serum, Strengthens Hair Strands, Improves Frizz, Repairs Split… · $8.13

   Comparison question · Oct 4, 11:25 ET