Pets ads in ChatGPT
Ads shown in ChatGPT conversations about pets topics. Across 6,154 conversations in 68 sub-niches, ChatGPT showed 5,809 ads from 449 advertisers after the follow-up message. Most often shown: Tumble, Chewy and temu.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in Pets
top 30 of 449Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Tumble | 660 | 11.4% |
| 2 | Chewy | 627 | 10.8% |
| 3 | temu.com | 423 | 7.3% |
| 4 | Ollie Pets | 315 | 5.4% |
| 5 | atlaspetcompany.com | 124 | 2.1% |
| 6 | Furbo Pet Camera | 118 | 2.0% |
| 7 | llbean.com | 116 | 2.0% |
| 8 | Happy Howl | 113 | 1.9% |
| 9 | Tuft and Paw | 102 | 1.8% |
| 10 | Mr. Peanut's Pet Carriers | 101 | 1.7% |
| 11 | CityVet | 88 | 1.5% |
| 12 | Foodiepaws | 82 | 1.4% |
| 13 | amazon.com | 79 | 1.4% |
| 14 | Potty Buddy | 73 | 1.3% |
| 15 | Forbes | 66 | 1.1% |
| 16 | Kole Imports & Closeouts | 64 | 1.1% |
| 17 | farmvet.com | 59 | 1.0% |
| 18 | BISSELL | 57 | 1.0% |
| 19 | petocart.com | 55 | 0.9% |
| 20 | Wayfair | 55 | 0.9% |
| 21 | Dogtra | 54 | 0.9% |
| 22 | Petfolk | 54 | 0.9% |
| 23 | top5best.com | 54 | 0.9% |
| 24 | bullybunches.com | 50 | 0.9% |
| 25 | SharkNinja Operating | 49 | 0.8% |
| 26 | Dr. Marty Pets | 45 | 0.8% |
| 27 | AirDoctor | 43 | 0.7% |
| 28 | Rover.com | 42 | 0.7% |
| 29 | animalwiz.com | 41 | 0.7% |
| 30 | Expedia | 41 | 0.7% |
419 more advertisers shared the other 1,948 shown ads.
11 shown product ads (0.2%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 3,838 | 66.1% |
| Shopping ad (product name and price) | 1,971 | 33.9% |
Shopping ads include 44 ads that our export labels as text ads but that showed only a price where a headline would be.
Pets sub-niches
68 sub-nichesEvery sub-niche in our capture, by ads shown. The 40 with at least 50 shown ads have their own page.
| Sub-niche | Ads shown |
|---|---|
| Cat Food | 177 |
| Dog Food | 176 |
| Dog Shampoo | 150 |
| Pet Subscription Boxes | 150 |
| Collars & GPS Trackers | 148 |
| Dog Beds | 148 |
| Flea & Tick Products | 148 |
| Odor & Stain Removers | 148 |
| Crates & Kennels | 147 |
| Pet Cameras | 147 |
| Pet Doors | 147 |
| Pet Furniture Covers | 146 |
| Pet Grooming Services | 146 |
| Pet Carriers | 146 |
| Pet Boarding & Daycare | 145 |
| Dog Car Travel | 145 |
| Online Pet Stores | 145 |
| Cat Toys | 144 |
| Cat Trees | 144 |
| Dog Toys | 144 |
| Dog Treats | 144 |
| Fresh Pet Food Delivery | 144 |
| Leashes & Harnesses | 144 |
| Pet Gates | 144 |
| Poop Bags & Yard Cleanup | 144 |
| Cat Litter | 143 |
| Dog Clothes | 143 |
| Pet Grooming Tools | 143 |
| Feeders & Water Fountains | 142 |
| Pet Strollers | 142 |
| Puppy Supplies | 142 |
| Pet-Friendly Travel | 141 |
| Dog Walkers & Pet Sitters | 140 |
| Litter Boxes | 136 |
| Dog Training | 135 |
| Aquarium Fish | 120 |
| Small Pet Supplies | 120 |
| Bird Supplies | 116 |
| Reptile Habitats | 105 |
| Pet Insurance | 69 |
| Dog Ramps & Stairs | 12 |
| Backyard Chicken Supplies | 9 |
| Custom Pet Portraits & Gifts | 9 |
| Dog Daycare & Kennel Equipment | 9 |
| Raw Pet Food | 9 |
| Dog Bakery & Birthday | 8 |
| Grooming Salon Equipment | 8 |
| Food Toppers & Broths | 7 |
| Night Walk Safety Gear | 7 |
| Pet Business Software | 7 |
| Reef & Saltwater Aquariums | 7 |
| Cat Beds | 6 |
| Catios & Cat Enclosures | 6 |
| Pet Costumes & Accessories | 6 |
| Pet DNA Tests | 5 |
| Pet ID Tags | 5 |
| Planted Aquariums | 5 |
| Reptile Feeders & Live Food | 5 |
| Wild Bird Feeders | 5 |
| Dog Swim & Water Gear | 4 |
| Kitten Supplies | 4 |
| Cat Treats | 3 |
| Dog Houses | 3 |
| Pet Memorials & Urns | 3 |
| Pet Transport Services | 3 |
| Pond Fish Supplies | 3 |
| Dog Agility & Exercise Gear | 2 |
| Backyard Dog Gear | 1 |
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,214 | 20.9% |
| Long scenario | 860 | 14.8% |
| Comparison | 910 | 15.7% |
| Fix or choose | 742 | 12.8% |
| Price | 903 | 15.5% |
| Worth it | 604 | 10.4% |
| Short search | 576 | 9.9% |
Example Pets ads
12 adsThe most frequent distinct ads, one per advertiser.
- TumbleText ad
Tumble | Pet-Friendly, Washable Rugs
Shown 482 times
- Ollie PetsText ad
What Should I Feed a Picky Dog?
Shown 203 times
- Happy HowlText ad
Try Happy Howl Sample Pack
Shown 101 times
- Mr. Peanut's Pet CarriersText ad
Airline-Compliant Carriers
Shown 91 times
- Furbo Pet CameraText ad
Dog home alone?
Shown 52 times
- Tuft and PawText ad
Finally, a Low-Tracking Cat Litter
Shown 49 times
- atlaspetcompany.comShopping ad
Lifetime Harness
$100
Shown 45 times
- AirDoctorText ad
Best Air Purifier For Pet Odor
Shown 43 times
- Dr. Marty PetsText ad
Huge Deal On Dr. Marty Nature's Blend! (54% Off!)
Shown 42 times
- ChewyShopping ad
Ibiyaya The Beast Dog Jogging Stroller, Flash Gray
$530
Shown 41 times
- PurrfieldText ad
30% Off Cat Toy
Shown 41 times
- ForbesText ad
Best 5 Value Pet Plans 2026
Shown 40 times
Example conversations
8 examplesIn a conversation that began “how much do memory foam dog beds cost compared to regular stuffed beds”, after the follow-up message, ChatGPT showed an ad from Chewy.
Shopping ad: Frisco Cooling Orthopedic Pillow Dog Bed with Removable Cover, Gray, Large · $47.79
Price question · Oct 3, 23:22 ET
In a conversation that began “is hill's science diet better than royal canin for an indoor senior cat”, after the follow-up message, ChatGPT showed an ad from CityVet.
Text ad: “Trusted Pet Care”
Comparison question · Oct 3, 21:45 ET
In a conversation that began “My mom has a 14 year old shih tzu who only eats chicken, which fresh dog food has a good chicken recipe for small seniors?”, after the follow-up message, ChatGPT showed an ad from Ollie Pets.
Text ad: “What Should I Feed a Picky Dog?”
Long scenario question · Oct 3, 22:25 ET
In a conversation that began “what are good alternatives to healthy paws with lower monthly premiums”, after the follow-up message, ChatGPT showed an ad from Spot Pet Insurance.
Text ad: “Forbes 5-Star Pet Insurance”
Comparison question · Oct 4, 04:38 ET
In a conversation that began “my cat would rather scratch the rug than the post, what type of scratcher should I buy”, after the follow-up message, ChatGPT showed an ad from Tumble.
Text ad: “Tumble | Pet-Friendly, Washable Rugs”
Fix or choose question · Oct 3, 23:09 ET
In a conversation that began “best dog life vest for ocean waves”, after the follow-up message, ChatGPT showed an ad from atlaspetcompany.com.
Shopping ad: Lifetime Lite Leash · $75
Best for question · Oct 4, 11:24 ET
In a conversation that began “best lightweight leash for a 5 pound yorkie who hates heavy clips”, after the follow-up message, ChatGPT showed an ad from pawtique.co.
Shopping ad: Adjustable Slip Leash for Dogs · £9.71
Best for question · Oct 3, 23:22 ET
In a conversation that began “I'm building a home based boarding business with 6 dogs at a time, what kennels and flooring make sense at that scale?”, after the follow-up message, ChatGPT showed an ad from Artificial Turf Supply.
Text ad: “Commercial Artificial Turf Solutions”
Long scenario question · Oct 4, 11:22 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.