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Bitwarden ads in ChatGPT

In our capture of logged-out ChatGPT, 262 ads from Bitwarden appeared on screen (all text ads), in 3 distinct ad copies across 8 industries and 26 topics. Each one appeared after our follow-up message asking for a sponsored ad.

bitwarden.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
262
distinct ad copies
3
industries
8
topics
26

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Bitwarden advertised, not how often ChatGPT shows its ads.

Ad copies

Bitwarden ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

3 ad copies

  • BitwardenSponsored

    Bitwarden Password Manager

    Text ad · shown 91 times

    Questions it appeared after

    1. “bitwarden vs keepassxc for a small team that wants to avoid cloud storage”Team Password Managers · Oct 3, 9:25 pm ET
    2. “delinea secret server cost”Privileged Access Management · Oct 3, 9:27 pm ET
    3. “best mdm for small business”MDM & Device Management · Oct 3, 10:58 pm ET
    4. “is roboform worth it in 2026”Password Managers · Oct 3, 11:04 pm ET
    5. “veeam vs acronis for small business”Backup & Disaster Recovery · Oct 3, 11:12 pm ET

    +86 more conversations with this ad copy

  • BitwardenSponsored

    A password manager built for teams

    Text ad · shown 88 times

    Questions it appeared after

    1. “best sso for google workspace users”Identity & Access Management · Oct 3, 9:25 pm ET
    2. “I run IT for a 250 person company on microsoft 365 and want a password manager with entra id sso and provisioning, what fits best?”Team Password Managers · Oct 3, 9:29 pm ET
    3. “how to set up windows laps”Privileged Access Management · Oct 3, 9:45 pm ET
    4. “best password manager for sharing logins”Password Managers · Oct 3, 11:12 pm ET
    5. “is microsoft 365 backup necessary”Backup & Disaster Recovery · Oct 3, 11:18 pm ET

    +83 more conversations with this ad copy

  • BitwardenSponsored

    Bitwarden

    Text ad · shown 83 times

    Questions it appeared after

    1. “how to choose a pam solution”Privileged Access Management · Oct 3, 9:23 pm ET
    2. “passbolt vs bitwarden self hosted”Team Password Managers · Oct 3, 9:26 pm ET
    3. “best directory service without active directory”Identity & Access Management · Oct 3, 9:26 pm ET
    4. “datto backup screenshot verification failing”Backup & Disaster Recovery · Oct 3, 11:06 pm ET
    5. “password manager”Password Managers · Oct 3, 11:17 pm ET

    +78 more conversations with this ad copy

Where it showed

Where Bitwarden ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 14 more topics, 15 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Bitwarden’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

GetApp871 ads shown23 shared topicsManageEngine134 ads shown15 shared topicsIronclad586 ads shown15 shared topicsNetwrix148 ads shown16 shared topicsBitdefender305 ads shown13 shared topicsAura Consolidated Group350 ads shown15 shared topicsJotform3,005 ads shown17 shared topicsMiles IT229 ads shown13 shared topicsClear Skye30 ads shown7 shared topicsBox206 ads shown13 shared topicsESET252 ads shown13 shared topicsgetastra.com133 ads shown9 shared topicsCapterra146 ads shown7 shared topicsContabo315 ads shown10 shared topicsZoho156 ads shown10 shared topicsInfisical61 ads shown5 shared topicsCyberFOX15 ads shown4 shared topicsElastic103 ads shown7 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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