IT, Security & Dev Tools ads in ChatGPT
Ads shown in ChatGPT conversations about IT, Security & Dev Tools topics. Across 6,207 conversations in 67 sub-niches, ChatGPT showed 6,131 ads from 491 advertisers after the follow-up message. Most often shown: Ironclad, Contabo and CircleCI.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in IT, Security & Dev Tools
top 30 of 491Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Ironclad | 390 | 6.4% |
| 2 | Contabo | 232 | 3.8% |
| 3 | CircleCI | 214 | 3.5% |
| 4 | Bitwarden | 182 | 3.0% |
| 5 | GetApp | 181 | 3.0% |
| 6 | Edge Delta | 173 | 2.8% |
| 7 | Jotform | 161 | 2.6% |
| 8 | ReliaQuest | 158 | 2.6% |
| 9 | Cybernews | 156 | 2.5% |
| 10 | Netwrix | 137 | 2.2% |
| 11 | getastra.com | 132 | 2.2% |
| 12 | ESET | 123 | 2.0% |
| 13 | Torq | 121 | 2.0% |
| 14 | Miles IT | 117 | 1.9% |
| 15 | ManageEngine | 113 | 1.8% |
| 16 | Elastic | 98 | 1.6% |
| 17 | nOps | 92 | 1.5% |
| 18 | Datadog | 78 | 1.3% |
| 19 | ScaleOps | 78 | 1.3% |
| 20 | Fixify | 68 | 1.1% |
| 21 | LaunchDarkly | 68 | 1.1% |
| 22 | UptimeRobot | 59 | 1.0% |
| 23 | Finout LTE | 58 | 0.9% |
| 24 | Infisical | 58 | 0.9% |
| 25 | CoreView USA | 52 | 0.8% |
| 26 | North.cloud | 49 | 0.8% |
| 27 | Ericsson | 48 | 0.8% |
| 28 | Synack | 46 | 0.8% |
| 29 | Zesty Tech | 44 | 0.7% |
| 30 | AlgoSec | 43 | 0.7% |
461 more advertisers shared the other 2,602 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 6,117 | 99.8% |
| Shopping ad (product name and price) | 14 | 0.2% |
IT, Security & Dev Tools sub-niches
67 sub-nichesEvery sub-niche in our capture, by ads shown. The 40 with at least 50 shown ads have their own page.
| Sub-niche | Ads shown |
|---|---|
| Incident Management & On-Call | 151 |
| Security Awareness Training | 151 |
| Team Password Managers | 151 |
| API Management | 150 |
| Backup & Disaster Recovery | 150 |
| CI/CD | 150 |
| Compliance Automation | 150 |
| EDR & XDR | 150 |
| Endpoint Security | 150 |
| Identity & Access Management | 150 |
| IT Help Desk & ITSM | 150 |
| Managed Databases | 150 |
| Managed Detection & Response | 150 |
| MDM & Device Management | 150 |
| Vulnerability Scanning | 150 |
| Application Security Testing | 149 |
| CDN | 149 |
| Code Review | 149 |
| Email Security | 149 |
| Error Tracking | 149 |
| Feature Flags | 149 |
| Low-Code Platforms | 149 |
| Observability & APM | 149 |
| Uptime Monitoring | 149 |
| Web Application Firewall | 149 |
| Cloud Hosting & VPS | 148 |
| Managed Kubernetes | 148 |
| Privileged Access Management | 148 |
| RMM & Remote Support | 148 |
| Secrets Management | 148 |
| SIEM | 148 |
| Test Automation | 148 |
| Cloud Security Posture | 147 |
| Data Loss Prevention | 147 |
| Log Management | 147 |
| Network Firewalls | 147 |
| Penetration Testing Services | 147 |
| AI Coding Assistants | 145 |
| Zero Trust & VPN | 145 |
| IDEs & Code Editors | 134 |
| LLM API Platforms | 11 |
| SaaS Management Platforms | 11 |
| DNS & Web Filtering | 10 |
| GPU Cloud | 10 |
| Vector Databases | 10 |
| Cloud Object Storage | 9 |
| MSP PSA & Documentation | 9 |
| AI Security & Governance | 8 |
| Customer Identity & Auth | 8 |
| Infrastructure as Code | 8 |
| LLM Observability & Evals | 8 |
| Virtualization Platforms | 8 |
| Active Directory Security | 7 |
| Incident Response Retainers | 7 |
| IT Asset Management | 7 |
| Vendor Risk Management | 7 |
| Virtual Desktops (VDI) | 7 |
| Certificate Management | 6 |
| Container Security | 6 |
| DDoS & Bot Protection | 6 |
| Enterprise Browser Security | 6 |
| Threat Intelligence | 6 |
| Network Monitoring | 5 |
| Patch Management | 5 |
| Cloud Cost Management | 4 |
| Software Supply Chain Security | 3 |
| DMARC & Email Authentication | 1 |
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,221 | 19.9% |
| Long scenario | 930 | 15.2% |
| Price | 926 | 15.1% |
| Fix or choose | 913 | 14.9% |
| Comparison | 919 | 15.0% |
| Worth it | 614 | 10.0% |
| Short search | 608 | 9.9% |
Example IT, Security & Dev Tools ads
12 adsThe most frequent distinct ads, one per advertiser.
- ContaboText ad
VPS 4 – 8 GB, from $5.28/mo
Shown 219 times
- IroncladText ad
Contract SOC2 Compliance for IT
Shown 168 times
- TorqText ad
2026 AI SOC Leadership Report
Shown 121 times
- CircleCIText ad
CI/CD Platform Built for Scale
Shown 119 times
- GetAppText ad
Free Top Software List
Shown 97 times
- NetwrixText ad
Try Netwrix 1Secure
Shown 93 times
- Edge DeltaText ad
AI SRE. ZDR-grade privacy.
Shown 91 times
- BitwardenText ad
A password manager built for teams
Shown 81 times
- ReliaQuestText ad
SIEM-Less: Detection Without Limits
Shown 72 times
- LaunchDarklyText ad
LaunchDarkly - An Industry Leader in Feature Flags
Shown 65 times
- UptimeRobotText ad
Free Website Uptime Monitoring
Shown 59 times
- Finout LTEText ad
Every Cloud and AI Cost, Fully Allocated
Shown 58 times
Example conversations
8 examplesIn a conversation that began “nordpass vs bitwarden for teams”, after the follow-up message, ChatGPT showed an ad from Bitwarden.
Text ad: “A password manager built for teams”
Comparison question · Oct 3, 21:53 ET
In a conversation that began “which business antivirus is lightest on cpu”, after the follow-up message, ChatGPT showed an ad from ESET.
Text ad: “Comparing Business Antivirus? Try ESET®”
Best for question · Oct 3, 22:43 ET
In a conversation that began “best error tracking for go services”, after the follow-up message, ChatGPT showed an ad from CircleCI.
Text ad: “Try CircleCI Free Today”
Best for question · Oct 3, 23:02 ET
In a conversation that began “we're a us based saas selling into germany and customers want iso 27001 certification, how should a 50 person company tackle that this year?”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Contract ISO 27001 Compliance for IT”
Long scenario question · Oct 3, 22:48 ET
In a conversation that began “how do i set up zero trust access for a legacy app that only works on the internal network”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Secure Every Login”
Fix or choose question · Oct 3, 23:04 ET
In a conversation that began “windows laps”, after the follow-up message, ChatGPT showed an ad from CoreView USA.
Text ad: “Score your M365 vs. CIS Benchmark”
Short search question · Oct 3, 21:56 ET
In a conversation that began “how much does edr cost per device”, after the follow-up message, ChatGPT showed an ad from Miles IT.
Text ad: “Looking for a Top-Rated MSP?”
Price question · Oct 3, 22:49 ET
In a conversation that began “zenduty vs pagerduty pricing”, after the follow-up message, ChatGPT showed an ad from Better Stack.
Text ad: “Respond to Incidents Faster”
Comparison question · Oct 3, 23:30 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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