GPT Ad Library
Advertiser

nike.com ads in ChatGPT

In our capture of logged-out ChatGPT, 412 ads from nike.com appeared on screen (all shopping ads), in 285 distinct ad copies across 6 industries and 48 topics. Each one appeared after our follow-up message asking for a sponsored ad.

nike.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
412
distinct ad copies
285
industries
6
topics
48

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where nike.com advertised, not how often ChatGPT shows its ads.

Ad copies

nike.com ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 285

  • nike.comSponsored

    Men's Nike ACG Zegama Hike Hiking Shoes in Yellow, Size: 11 | IO7854-701

    $190

    Shopping ad · shown 22 times

    Questions it appeared after

    1. “how long do hiking boots last”Hiking Boots · Oct 3, 9:23 pm ET
    2. “lightweight hiking boots”Hiking Boots · Oct 3, 9:27 pm ET
    3. “best winter boots for a trip to Iceland in February with a mix of city and glaciers”Winter Boots · Oct 3, 10:41 pm ET
    4. “best walking shoes for gravel trails”Walking Shoes · Oct 3, 10:52 pm ET
    5. “best cork grip trekking poles”Hiking Poles · Oct 3, 11:02 pm ET

    +17 more conversations with this ad copy

  • nike.comSponsored

    Nike Unisex Swim Vapor Mirrored Goggles in Grey, Size: One Size | NESSA176-018

    $41

    Shopping ad · shown 8 times

    Questions it appeared after

    1. “form smart goggles vs a garmin watch for tracking laps and pace in the pool”Swimming Gear · Oct 4, 2:09 am ET
    2. “best swim goggles that don't leak or fog for someone swimming 3,000 yards a day”Swimming Gear · Oct 4, 5:39 am ET

    +6 more conversations with this ad copy

  • nike.comSponsored

    Nike Women's Zenvy Light-Support Padded Longline Sports Bra in Black, Size: Small | IB9861-010

    $56.97

    Shopping ad · shown 6 times

    Questions it appeared after

    1. “should sports bras be tight or snug”Sports Bras · Oct 3, 11:13 pm ET

    +5 more conversations with this ad copy

  • nike.comSponsored

    Nike Unisex Swim Vapor Goggles in Black, Size: One Size | NESSA177-001

    $37

    Shopping ad · shown 5 times

    Our export holds no question text for these conversations.

  • nike.comSponsored

    Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 10 | IO7932-001

    $200

    Shopping ad · shown 5 times

    Questions it appeared after

    1. “i'm signing up for my first 50k in the san gabriel mountains, which trail shoes have enough cushion and grip”Trail Running Shoes · Oct 4, 1:47 am ET
    2. “gore-tex vs non waterproof salomon speedcross for wet winter trails”Trail Running Shoes · Oct 4, 5:03 am ET

    +3 more conversations with this ad copy

  • nike.comSponsored

    Nike Men's Tiempo Maestro Elite Firm-Ground Low-Top Soccer Cleats in Pink, Size: 4 | IH1776-901

    $208.97

    Shopping ad · shown 5 times

    Our export holds no question text for these conversations.

  • nike.comSponsored

    Nike Men's Vaporfly 4 Road Racing Shoes in Blue, Size: 12.5 | IM8203-400

    $270

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “are adidas adios pro worth it for a half marathon”Running Shoes · Oct 3, 9:41 pm ET
    2. “are super shoes worth it for everyday training runs”Running Shoes · Oct 3, 9:56 pm ET
    3. “alternatives to nike vaporfly for racing”Running Gear · Oct 3, 11:24 pm ET

    +1 more conversation with this ad copy

  • nike.comSponsored

    Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 15 | IO7932-001

    $200

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “hoka speedgoat vs salomon speedcross for trail”Running Shoes · Oct 3, 10:36 pm ET

    +3 more conversations with this ad copy

  • nike.comSponsored

    Nike Women's Zoom Challenge Pickleball Shoes in White, Size: 10.5 | FQ4155-100

    $125

    Shopping ad · shown 4 times

    Our export holds no question text for these conversations.

  • nike.comSponsored

    Nike Men's Phantom 6 Low Club Multi-Ground Soccer Cleats in Red, Size: 5 | HM8933-600

    $70

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “cheaper alternatives to nike mercurial elite”Soccer Gear · Oct 3, 11:40 pm ET
    2. “best soccer cleats for adult rec leagues”Soccer Gear · Oct 4, 5:24 am ET

    +2 more conversations with this ad copy

  • nike.comSponsored

    Nike Men's Vaporfly 4 Road Racing Shoes in Yellow, Size: 6 | IV2873-702

    $165.97

    Shopping ad · shown 4 times

    Our export holds no question text for these conversations.

  • nike.comSponsored

    Nike Men's Swim HydraStrong Fly Jammer in Blue, Size: 32 | NESSG004-494

    $65

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “best chlorine resistant swimsuits for daily laps”Swimwear · Oct 4, 2:46 am ET

    +3 more conversations with this ad copy

  • nike.comSponsored

    Nike Men's Tiempo Maestro Elite Artificial-Grass Low-Top Soccer Cleats in Pink, Size: 8 | IQ2383-901

    $260

    Shopping ad · shown 4 times

    Our export holds no question text for these conversations.

  • nike.comSponsored

    Men's Nike ACG Zegama Hike Hiking Shoes in Brown, Size: 8 | IO7854-200

    $190

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “are lowa boots worth it”Hiking Boots · Oct 3, 9:39 pm ET
    2. “best hiking shoes for travel”Hiking Boots · Oct 3, 10:02 pm ET
    3. “hiking boots sale”Hiking Boots · Oct 3, 10:12 pm ET
  • nike.comSponsored

    Women's Nike Sportswear Classic Puffer Therma-FIT Loose Hooded Parka in White, Size: Small | FB7675-100

    $170

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “cheapest parka that is actually warm in minus 20 without looking like a sleeping bag”Outerwear and Winter Jackets · Oct 3, 11:03 pm ET

    +2 more conversations with this ad copy

  • nike.comSponsored

    Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Brown, Size: 8 | IO7932-200

    $200

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “best trail shoes that can handle a few miles of pavement to get to the trailhead”Trail Running Shoes · Oct 4, 12:07 am ET
    2. “are hiking boots worth it over trail runners”Backpacking Gear · Oct 4, 5:05 am ET

    +1 more conversation with this ad copy

  • nike.comSponsored

    Nike Women's Zenvy Light-Support Padded Longline Sports Bra in Black, Size: XS | IB9861-010

    $56.97

    Shopping ad · shown 3 times

    Our export holds no question text for these conversations.

  • nike.comSponsored

    Men's Nike ACG Zegama Trail Trail Running Shoes in Grey, Size: 8 | HV8113-009

    $180

    Shopping ad · shown 3 times

    Our export holds no question text for these conversations.

  • nike.comSponsored

    Nike Men's Wildhorse 10 Trail Running Shoes in Black, Size: 15 | FV2338-001

    $165

    Shopping ad · shown 3 times

    Our export holds no question text for these conversations.

  • nike.comSponsored

    Nike Men's Tiempo Maestro Elite Firm-Ground Low-Top Soccer Cleats in Pink, Size: 6 | IH1776-901

    $208.97

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “how do i choose between firm ground and artificial ground cleats for mixed fields”Soccer Gear · Oct 4, 12:46 am ET

    +2 more conversations with this ad copy

  • nike.comSponsored

    Nike Unisex Swim Expanse Swim Mask in Green, Size: One Size | NESSC151-312

    $38.97

    Shopping ad · shown 3 times

    Our export holds no question text for these conversations.

  • nike.comSponsored

    Men's Nike Sportswear Club Therma-FIT Down Puffer Vest in Black, Size: XS | IB2977-010

    $150

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “quince down vest vs uniqlo”Puffer Vests · Oct 4, 1:44 am ET

    +2 more conversations with this ad copy

  • nike.comSponsored

    Nike Women's Alate High Support Padded Convertible Sports Bra in Black, Size: 2XL (F-G) | FJ2763-010

    $48.97

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “are lululemon sports bras worth it for high impact running with bigger cups”Sports Bras · Oct 4, 2:03 am ET
    2. “best high impact sports bra for DD cups”Sports Bras · Oct 4, 2:28 am ET
    3. “how to keep sports bra pads from shifting”Sports Bras · Oct 4, 2:58 am ET
  • nike.comSponsored

    Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 12.5 | IO7932-001

    $200

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “are trail running shoes worth it if i only run on gravel paths and easy trails”Trail Running Shoes · Oct 4, 4:28 am ET

    +2 more conversations with this ad copy

More ad copies · 60 of 261

  1. Nike Unisex Guard Stay 2 Soccer Sleeve in Black, Size: One Size | SE0047-001$11 · Shopping ad · shown 3 times
  2. Nike Women's Rival Ultrahigh-Support Padded Sports Bra in Orange, Size: S (A-C) | FQ7387-852$68.97 · Shopping ad · shown 3 times
  3. Nike Men's Vaporfly 4 Road Racing Shoes in Yellow, Size: 8 | IV2873-702$165.97 · Shopping ad · shown 2 times
  4. Nike Men's Lunar Force 1 Winterized DuckBoots in Brown, Size: 6.5 | 805899-202$170 · Shopping ad · shown 2 times
  5. Women's Nike ACG Zegama Hike Hiking Shoes in Brown, Size: 5 | IO7855-200$190 · Shopping ad · shown 2 times
  6. Nike Women's SuperRep Cycle 2 NN Premium Cycling Shoes with Metallic Accents in White, Size: 8.5 | FZ2117-100$130 · Shopping ad · shown 2 times
  7. Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 7.5 | IO7932-001$200 · Shopping ad · shown 2 times
  8. Nike Men's Structure Plus Road Running Shoes in Grey, Size: 14 | HQ3048-006$170 · Shopping ad · shown 2 times
  9. Men's Nike ACG Zegama Trail Trail Running Shoes in Brown, Size: 14 | HV8113-200$180 · Shopping ad · shown 2 times
  10. Nike Men's Air Force 1 '07 Shoes in White, Size: 18 | CT2302-100$115 · Shopping ad · shown 2 times
  11. Nike Men's Pegasus Premium Road Running Shoes in White, Size: 3.5 | HQ2592-102$220 · Shopping ad · shown 2 times
  12. Men's Nike ACG Zegama Trail Trail Running Shoes in Blue, Size: 15 | HV8113-400$154.97 · Shopping ad · shown 2 times
  13. Nike Men's Downshifter 14 Realtree® Road Running Shoes in Black, Size: 6 | IV5988-001$49.97 · Shopping ad · shown 2 times
  14. Nike Men's Vapor 12 Hypersmash Hard Court Tennis Shoes in Green, Size: 11 | HV1488-300$161.97 · Shopping ad · shown 2 times
  15. Nike Women's Swift High-Support Lightly Lined Sports Bra in Blue, Size: Large | HM5220-468$64.97 · Shopping ad · shown 2 times
  16. Nike Men's Stride Dri-FIT 7" 2-in-1 Running Shorts in Grey, Size: Small | IF2036-382$70 · Shopping ad · shown 2 times
  17. Nike Women's Swim Effortless Essential Square Neck Tank Topini (Plus Size) in Blue, Size: 2X | NESSG339-440$37.97 · Shopping ad · shown 2 times
  18. Nike Men's G.T. Cut Academy 2 Basketball Shoes in Grey, Size: 14 | HV9774-004$85.97 · Shopping ad · shown 2 times
  19. Nike Men's Marina Slides in Brown, Size: 14 | IH2380-200$25.97 · Shopping ad · shown 2 times
  20. Nike Men's Wildhorse 10 Trail Running Shoes in Black, Size: 14 | FV2338-001$165 · Shopping ad · shown 2 times
  21. Men's Nike Sportswear Club Therma-FIT Down Puffer Jacket in Grey, Size: Small | IB2975-068$200 · Shopping ad · shown 2 times
  22. Nike Women's Swift High-Support Lightly Lined Sports Bra in Green, Size: Medium | HM5220-336$75 · Shopping ad · shown 2 times
  23. Nike Women's Swift High-Support Lightly Lined Sports Bra in Black, Size: 2XL | HM5220-010$75 · Shopping ad · shown 2 times
  24. Nike Unisex Trail Running Running Vest (5L) in Black, Size: Large | N1012413-077$130 · Shopping ad · shown 2 times
  25. Nike Women's Swim Effortless Essential V-Neck One Piece in Green, Size: Large | NESSF232-468$46.97 · Shopping ad · shown 2 times
  26. Nike Men's Ultra Comfort Dri-FIT Boxer Briefs (3-Pack) in Black, Size: Small | KE1257-408$40.97 · Shopping ad · shown 2 times
  27. Women's Nike Sportswear Classic High-Waisted 7/8 Leggings (Plus Size) in Blue, Size: 1X | FB3095-435$37.97 · Shopping ad · shown 2 times
  28. Nike Women's Indy Light Support Padded Adjustable Sports Bra in Blue, Size: Small | FD1062-372$40 · Shopping ad · shown 2 times
  29. Men's Nike Sportswear Club Therma-FIT Down Puffer Jacket in Grey, Size: S Tall | IB2975-068$200 · Shopping ad · shown 2 times
  30. Nike Women's Zenvy Light-Support Padded Longline Sports Bra in Blue, Size: Small | IB9861-407$51.97 · Shopping ad · shown 2 times
  31. Nike Men's Wildhorse 10 Trail Running Shoes in Green, Size: 12.5 | FV2338-010$139.97 · Shopping ad · shown 2 times
  32. Men's Nike Sportswear Club Therma-FIT Down Puffer Vest in Blue, Size: Small | IB2977-491$150 · Shopping ad · shown 2 times
  33. Nike Women's Indy Light Support Padded Adjustable Sports Bra in Blue, Size: 2XL | FD1062-407$31 · Shopping ad · shown 2 times
  34. Men's Nike ACG Pegasus Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 10.5 | IQ1084-003$175 · Shopping ad · shown 2 times
  35. Nike Women's SKIMS Stretch Nylon Oversized Vest in Black, Size: Small | IU2225-054$128 · Shopping ad · shown 2 times
  36. Nike Men's Swim Hydroguard Essential Dri-FIT UV Short Sleeve Top in Pink, Size: Small | NESSA586-655$48 · Shopping ad · shown 2 times
  37. Nike Men's Infinity Tour 2 GORE-TEX Waterproof Golf Shoes in Grey, Size: 4.5 | FV4897-003$143.97 · Shopping ad · shown 2 times
  38. Nike Men's Swim Hydroguard Essential Dri-FIT UV Short Sleeve Top in Brown, Size: Small | NESSA586-241$36.97 · Shopping ad · shown 1 time
  39. Nike Men's Structure Plus Road Running Shoes in Grey, Size: 12.5 | HQ3048-006$170 · Shopping ad · shown 1 time
  40. Nike Men's Streakfly 2 SE Road Racing Shoes in Black, Size: 3.5 | IV4086-001$190 · Shopping ad · shown 1 time
  41. Nike Men's Vomero Plus Road Running Shoes in White, Size: 7 | HV8150-108$145.97 · Shopping ad · shown 1 time
  42. Nike Men's Dunk Low Retro Shoes in Green, Size: 12.5 | IM4414-300$104.97 · Shopping ad · shown 1 time
  43. Nike Men's Zoom Fly 6 Road Racing Shoes in Red, Size: 15 | IV6296-635$143.97 · Shopping ad · shown 1 time
  44. Men's Nike ACG Zegama Hike Hiking Shoes in Black, Size: 15 | IO7854-002$190 · Shopping ad · shown 1 time
  45. Nike Men's NEXT% TOUR 3 Golf Shoes in Pink, Size: 5 | IH0842-600$170.97 · Shopping ad · shown 1 time
  46. Nike Men's Vaporfly 4 Road Racing Shoes in Blue, Size: 11 | IM8203-400$270 · Shopping ad · shown 1 time
  47. Nike Men's Vaporfly 4 Road Racing Shoes in White, Size: 6 | IR0078-100$225.97 · Shopping ad · shown 1 time
  48. Nike Women's Promina Walking Shoes in White, Size: 7.5 | FV6343-112$54.97 · Shopping ad · shown 1 time
  49. Nike Men's Alphafly 3 Road Racing Shoes in White, Size: 15 | IR0076-100$305 · Shopping ad · shown 1 time
  50. Men's Nike ACG Zegama Hike Hiking Shoes in Black, Size: 8 | IO7854-002$190 · Shopping ad · shown 1 time
  51. Nike Women's Winflo 12 Road Running Shoes (Wide) in Purple, Size: 10 | IR5020-500$110 · Shopping ad · shown 1 time
  52. Nike Women's Motiva 2 Walking Shoes in White, Size: 5.5 | II7278-101$89.97 · Shopping ad · shown 1 time
  53. Women's Nike ACG Zegama Hike Hiking Shoes in Purple, Size: 10 | IO7855-004$190 · Shopping ad · shown 1 time
  54. Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 10.5 | IO7932-001$200 · Shopping ad · shown 1 time
  55. Nike Men's Quest 6 Road Running Shoes in White, Size: 7 | FD6033-100$72.97 · Shopping ad · shown 1 time
  56. Nike Men's Revolution 8 EasyOn Road Running Shoes in White, Size: 15 | HQ2414-100$75 · Shopping ad · shown 1 time
  57. Nike Men's Air Force 1 '07 Shoes in White, Size: 8 | CT2302-100$115 · Shopping ad · shown 1 time
  58. Nike Men's Alphafly 3 Road Racing Shoes in White, Size: 12.5 | IR0076-100$305 · Shopping ad · shown 1 time
  59. Nike Men's Quest 6 Road Running Shoes in White, Size: 7.5 | FD6033-100$72.97 · Shopping ad · shown 1 time
  60. Women's Nike ACG Zegama Hike Hiking Shoes in Purple, Size: 5 | IO7855-004$190 · Shopping ad · shown 1 time

And 201 more ad copies, shown 201 times in all.

Where it showed

Where nike.com ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 36 more topics, 99 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where nike.com’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

llbean.com949 ads shown26 shared topicsQuince701 ads shown23 shared topicsbalega.com149 ads shown15 shared topicsGOVX268 ads shown24 shared topicsscheels.com355 ads shown23 shared topicsbrooksrunning.com77 ads shown4 shared topicsRhoback91 ads shown12 shared topicstemu.com2,744 ads shown26 shared topicsWhoop644 ads shown13 shared topicsNeiman Marcus325 ads shown16 shared topicsposhmark.com108 ads shown22 shared topicsAlpacas of Montana68 ads shown17 shared topicsNordstrom269 ads shown20 shared topicsSaks Fifth Avenue407 ads shown18 shared topicsSPC/LST99 ads shown14 shared topicstop5best.com535 ads shown19 shared topicsAlura45 ads shown6 shared topicsVistaPrint US1,702 ads shown14 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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