High-Risk Auto Insurance ads in ChatGPT
Ads shown in ChatGPT conversations about High-Risk Auto Insurance. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 12 advertisers. Most often shown: EverQuote, The Zebra and GEICO.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in High-Risk Auto Insurance conversations
12 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EverQuote | 93 | 62.8% |
| 2 | The Zebra | 16 | 10.8% |
| 3 | GEICO | 15 | 10.1% |
| 4 | Nerdwallet | 9 | 6.1% |
| 5 | BestMoney | 6 | 4.1% |
| 6 | Jerry | 2 | 1.4% |
| 7 | Money.com | 2 | 1.4% |
| 8 | Careington1 | 1 | 0.7% |
| 9 | Groupon | 1 | 0.7% |
| 10 | Insurance Auto Group | 1 | 0.7% |
| 11 | Insurify | 1 | 0.7% |
| 12 | Rocket Lawyer | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 147 | 99.3% |
| Shopping ad (product name and price) | 1 | 0.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- EverQuoteText ad
Need SR-22 or FR-44?
Shown 56 times
- NerdwalletText ad
Compare Car Insurance
Shown 9 times
- The ZebraText ad
We Search, You Save
Shown 7 times
- GEICOText ad
Comparing Auto Insurance Companies?
Shown 5 times
- BestMoneyText ad
Best SR-22 Car Insurance Options 2026
Shown 2 times
- Money.comText ad
Pay Less for Car Insurance
Shown 2 times
- JerryText ad
Car insurance quotes without spam calls.
Shown 1 time
- InsurifyText ad
SR-22 Auto Insurance
Shown 1 time
- Careington1Text ad
The Careington 500 Series, Explained
Shown 1 time
- Insurance Auto GroupText ad
Compare Auto Insurance in Minutes
Shown 1 time
- GrouponShopping ad
Things to Do Near You
$47.20
Shown 1 time
- Rocket LawyerText ad
Get Clear Legal Answers.
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “my premium tripled after an at fault accident, should i shop around now or wait until it drops off”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.
Text ad: “Compare Car Insurance”
Fix or choose question · Oct 4, 02:23 ET
In a conversation that began “non owner sr22 cost”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Need SR-22 or FR-44?”
Price question · Oct 3, 23:17 ET
In a conversation that began “is geico or state farm better for a driver with two speeding tickets and a minor accident”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Comparing Auto Insurance Companies?”
Comparison question · Oct 3, 23:29 ET
In a conversation that began “is bristol west worth it”, after the follow-up message, ChatGPT showed an ad from The Zebra.
Text ad: “Looking for Car Insurance?”
Worth it question · Oct 4, 04:43 ET
In a conversation that began “I drive a 2018 Dodge Challenger and have two speeding tickets, quotes are 500 a month in Georgia, is there anyone cheaper?”, after the follow-up message, ChatGPT showed an ad from BestMoney.
Text ad: “Find Cheaper Car Insurance”
Long scenario question · Oct 3, 22:57 ET
In a conversation that began “i moved from texas to colorado with an active sr22, how do i transfer the filing to the new state”, after the follow-up message, ChatGPT showed an ad from Insurify.
Text ad: “SR-22 Auto Insurance”
Fix or choose question · Oct 3, 23:27 ET
In a conversation that began “when do speeding tickets stop affecting rates”, after the follow-up message, ChatGPT showed an ad from Insurance Auto Group.
Text ad: “Compare Auto Insurance in Minutes”
Fix or choose question · Oct 3, 23:23 ET
In a conversation that began “how to find insurance after too many claims”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Coverage for high-risk”
Fix or choose question · Oct 3, 22:57 ET
In a conversation that began “is it worth filing a small claim if i'm already considered high risk by my insurer”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “No-fault insurance”
Worth it question · Oct 3, 23:03 ET
In a conversation that began “sr22 insurance quotes in florida”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Need SR-22 or FR-44?”
Price question · Oct 3, 22:59 ET
In a conversation that began “is it worth switching to a high risk insurer or waiting for tickets to fall off my record”, after the follow-up message, ChatGPT showed an ad from EverQuote.
Text ad: “Coverage for high-risk”
Worth it question · Oct 4, 03:20 ET
In a conversation that began “national general auto”, after the follow-up message, ChatGPT showed an ad from GEICO.
Text ad: “Comparing Auto Insurance Companies?”
Short search question · Oct 3, 23:11 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.3% |
| Comparison | 22 | 14.9% |
| Price | 22 | 14.9% |
| Fix or choose | 22 | 14.9% |
| Long scenario | 22 | 14.9% |
| Short search | 15 | 10.1% |
| Worth it | 15 | 10.1% |
More in Insurance
Other Insurance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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