Outerwear and Winter Jackets ads in ChatGPT
Ads shown in ChatGPT conversations about Outerwear and Winter Jackets. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 139 ads from 39 advertisers. Most often shown: llbean.com, Neiman Marcus and Quince.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Outerwear and Winter Jackets conversations
top 25 of 39Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 139 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 27 | 19.4% |
| 2 | Neiman Marcus | 19 | 13.7% |
| 3 | Quince | 15 | 10.8% |
| 4 | SPC/LST | 14 | 10.1% |
| 5 | nike.com | 6 | 4.3% |
| 6 | Alaska Gear Company | 5 | 3.6% |
| 7 | Alpacas of Montana | 4 | 2.9% |
| 8 | Shopifur | 4 | 2.9% |
| 9 | Guest In Residence | 3 | 2.2% |
| 10 | VistaPrint US | 3 | 2.2% |
| 11 | Blundstone | 2 | 1.4% |
| 12 | cettire.com | 2 | 1.4% |
| 13 | ihateironing | 2 | 1.4% |
| 14 | Lands' End | 2 | 1.4% |
| 15 | Norwegian Wool | 2 | 1.4% |
| 16 | OpticsPlanet | 2 | 1.4% |
| 17 | purpose-built.com | 2 | 1.4% |
| 18 | The Nord Wave | 2 | 1.4% |
| 19 | top5best.com | 2 | 1.4% |
| 20 | AKOVA | 1 | 0.7% |
| 21 | backcountry.com | 1 | 0.7% |
| 22 | Blumix | 1 | 0.7% |
| 23 | Cashmere Heartland | 1 | 0.7% |
| 24 | cheecoandco.com | 1 | 0.7% |
| 25 | comfrt.com | 1 | 0.7% |
14 more advertisers shared the other 14 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 65 | 46.8% |
| Shopping ad (product name and price) | 74 | 53.2% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SPC/LSTText ad
Warmth Without The Bulk
Shown 13 times
- Neiman MarcusText ad
Modern Designer Coats
Shown 5 times
- ShopifurText ad
Premium Real Fur Coats on Sale | Tailored to You
Shown 4 times
- Guest In ResidenceText ad
Guest In Residence Just Launched: Fall 2026
Shown 3 times
- nike.comShopping ad
Women's Nike Sportswear Classic Puffer Therma-FIT Loose Hooded Parka in White, Size: Small | FB7675-100
$170
Shown 3 times
- Alpacas of MontanaText ad
4x Warmer Than Wool | AlpacaTek®
Shown 3 times
- Alaska Gear CompanyText ad
Ankle Deck Boot - Everyday Sub-Zero Winter Boot
Shown 3 times
- The Nord WaveText ad
Nord Corte Coat
Shown 2 times
- llbean.comShopping ad
Women's Winter Warmer Coat Black Small, Synthetic | L.L.Bean
$150
Shown 2 times
- QuinceShopping ad
Responsible Down Belted Puffer Coat
$180
Shown 2 times
- BlundstoneText ad
Legendary Durability & Comfort.
Shown 2 times
- OpticsPlanetText ad
Comparing Outdoor Gear Retailers?
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “down jacket losing feathers how to fix”, after the follow-up message, ChatGPT showed an ad from ihateironing.
Text ad: “Expert Dry Cleaning”
Fix or choose question · Oct 4, 02:19 ET
In a conversation that began “when do end of season winter coat sales start at department stores”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Women's Winter Warmer Coat Black Small, Synthetic | L.L.Bean · $150
Price question · Oct 4, 04:55 ET
In a conversation that began “I commute by train in Chicago and want a warm coat that looks professional over work clothes, any recommendations?”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Double-Faced Merino Wool Trench Coat · $200
Long scenario question · Oct 3, 23:32 ET
In a conversation that began “best winter coat for a petite woman at 5'0 that won't swallow me”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Text ad: “Modern Designer Coats”
Best for question · Oct 3, 23:16 ET
In a conversation that began “are arcteryx jackets worth the price”, after the follow-up message, ChatGPT showed an ad from Free Country.
Text ad: “Free Country - Outdoor Apparel”
Worth it question · Oct 4, 04:43 ET
In a conversation that began “I'm visiting Alaska in February to see the northern lights, how warm does my jacket need to be?”, after the follow-up message, ChatGPT showed an ad from The Nord Wave.
Text ad: “Nord Corte Coat”
Long scenario question · Oct 4, 00:48 ET
In a conversation that began “puffer jacket”, after the follow-up message, ChatGPT showed an ad from urbanoutfitters.com.
Shopping ad: adidas Climawarm 3-Stripes Synthetic Down Puffer Jacket in Black, Women's L at Urban Outfitters · $80
Short search question · Oct 3, 23:06 ET
In a conversation that began “how to fix a broken jacket zipper”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: 6pcs Instant Zipper Repair Kit With Universal Design & Multiple Sizes, Replacement Zipper · $4.26
Fix or choose question · Oct 3, 23:15 ET
In a conversation that began “best waterproof winter jacket for wet snow”, after the follow-up message, ChatGPT showed an ad from cettire.com.
Shopping ad: RRD Surflex Winter Storm Jacket - IT50 · $544.81
Best for question · Oct 3, 23:02 ET
In a conversation that began “cheapest parka that is actually warm in minus 20 without looking like a sleeping bag”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Women's Nike Sportswear Classic Puffer Therma-FIT Loose Hooded Parka in White, Size: Small | FB7675-100 · $170
Price question · Oct 3, 23:03 ET
In a conversation that began “ski jacket”, after the follow-up message, ChatGPT showed an ad from SPC/LST.
Text ad: “Warmth Without The Bulk”
Short search question · Oct 3, 23:33 ET
In a conversation that began “is canada goose worth it”, after the follow-up message, ChatGPT showed an ad from RefrigiWear.
Text ad: “Jackets for Extreme Cold”
Worth it question · Oct 4, 03:25 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.6% |
| Comparison | 21 | 15.1% |
| Price | 20 | 14.4% |
| Fix or choose | 20 | 14.4% |
| Long scenario | 20 | 14.4% |
| Short search | 14 | 10.1% |
| Worth it | 14 | 10.1% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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