Wallets ads in ChatGPT
Ads shown in ChatGPT conversations about Wallets. We recorded 142 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 140 ads from 41 advertisers. Most often shown: Saks Fifth Avenue, MRLENTZ and yoderleather.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Wallets conversations
top 25 of 41Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 140 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Saks Fifth Avenue | 26 | 18.6% |
| 2 | MRLENTZ | 15 | 10.7% |
| 3 | yoderleather.com | 8 | 5.7% |
| 4 | Leatherology | 7 | 5.0% |
| 5 | llbean.com | 6 | 4.3% |
| 6 | stockyardx.com | 6 | 4.3% |
| 7 | VistaPrint US | 5 | 3.6% |
| 8 | amazon.com | 4 | 2.9% |
| 9 | journeyofficial.com | 4 | 2.9% |
| 10 | Nordstrom Rack | 4 | 2.9% |
| 11 | ooweeproducts.com | 4 | 2.9% |
| 12 | scheels.com | 4 | 2.9% |
| 13 | 945 INDUSTRIES | 3 | 2.1% |
| 14 | Bluebonnet | 3 | 2.1% |
| 15 | Buckleguy | 3 | 2.1% |
| 16 | Entrupy | 3 | 2.1% |
| 17 | Portland Leather Goods | 3 | 2.1% |
| 18 | Quince | 3 | 2.1% |
| 19 | Chipolo | 2 | 1.4% |
| 20 | Etsy | 2 | 1.4% |
| 21 | idstronghold.com | 2 | 1.4% |
| 22 | Nerdwallet | 2 | 1.4% |
| 23 | Tekto knives | 2 | 1.4% |
| 24 | timeresistance.com | 2 | 1.4% |
| 25 | balega.com | 1 | 0.7% |
16 more advertisers shared the other 16 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 67 | 47.9% |
| Shopping ad (product name and price) | 73 | 52.1% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- MRLENTZText ad
Keep Your Wallet Close
Shown 10 times
- LeatherologyText ad
Carry Less. Carry Better.
Shown 7 times
- llbean.comShopping ad
Flowfold Baxter Bifold Wallet Grey
$50
Shown 5 times
- Saks Fifth AvenueShopping ad
Slim Single Billfold Leather Bifold Wallet
$195
Shown 5 times
- yoderleather.comShopping ad
Shark Black Skinny Clip
$89
Shown 3 times
- journeyofficial.comShopping ad
LOC8 VERSA MagSafe Money Clip Wallet & Stand
$129.99
Shown 3 times
- EntrupyText ad
Authenticate Luxury Bags
Shown 3 times
- 945 INDUSTRIESText ad
Carry Better. Every Day.
Shown 3 times
- ooweeproducts.comShopping ad
Front Pocket Wallet Single Pocket
$24.99
Shown 3 times
- stockyardx.comShopping ad
Curved EDC Pocket Wallet
$51
Shown 2 times
- scheels.comShopping ad
Secrid Wallets Secrid Original Slimwallet Pocket Wallet Black/Brown
$99
Shown 2 times
- BuckleguyText ad
Panels by the Square Foot
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “wallets”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Text ad: “Cards always ready”
Short search question · Oct 4, 01:02 ET
In a conversation that began “kate spade vs coach womens wallet with room for a phone and cards”, after the follow-up message, ChatGPT showed an ad from Mary Frances Accessories.
Text ad: “Mary Frances | Designer Beaded Handbags”
Comparison question · Oct 4, 04:31 ET
In a conversation that began “how to break in a ridge wallet so cards slide out easier”, after the follow-up message, ChatGPT showed an ad from idstronghold.com.
Text ad: “The OG RFID Wallets with Protection in every slot.”
Fix or choose question · Oct 4, 04:40 ET
In a conversation that began “ridge vs ekster vs bellroy for someone who carries six cards and some cash”, after the follow-up message, ChatGPT showed an ad from journeyofficial.com.
Shopping ad: LOC8 VERSA MagSafe Money Clip Wallet & Stand · $129.99
Comparison question · Oct 4, 00:55 ET
In a conversation that began “front pocket wallet”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: RFID-Blocking Slim Bi-Fold Leather Wallet · $120
Short search question · Oct 4, 00:09 ET
In a conversation that began “how to waterproof a leather wallet”, after the follow-up message, ChatGPT showed an ad from amazon.com.
Text ad: “Leather Honey Leather Care Kit - Made in USA”
Fix or choose question · Oct 4, 03:42 ET
In a conversation that began “are secrid wallets worth it”, after the follow-up message, ChatGPT showed an ad from MRLENTZ.
Text ad: “Keep Your Wallet Close”
Worth it question · Oct 4, 03:04 ET
In a conversation that began “I bought a Ridge wallet but hate how hard it is to get cards out, what alternatives are easier to use?”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: Secrid Wallets Secrid Matte Slim Card Holder Matte Black · $99
Long scenario question · Oct 4, 03:10 ET
In a conversation that began “is it worth buying a wallet with a lifetime warranty”, after the follow-up message, ChatGPT showed an ad from Leatherology.
Text ad: “Carry Less. Carry Better.”
Worth it question · Oct 4, 00:20 ET
In a conversation that began “how much is a louis vuitton wallet”, after the follow-up message, ChatGPT showed an ad from Entrupy.
Text ad: “Authenticate Luxury Bags”
Price question · Oct 4, 01:09 ET
In a conversation that began “I carry about eight cards and a little cash and my wallet is too thick for my front pocket, what slim wallet should I get?”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.
Text ad: “Get More Style for Less”
Long scenario question · Oct 4, 03:23 ET
In a conversation that began “how to choose a wallet that fits euros and dollars”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Flowfold RFID Navigator Passport Holder Black, Nylon · $55
Fix or choose question · Oct 4, 02:25 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 20.0% |
| Comparison | 21 | 15.0% |
| Long scenario | 22 | 15.7% |
| Price | 21 | 15.0% |
| Fix or choose | 21 | 15.0% |
| Worth it | 14 | 10.0% |
| Short search | 13 | 9.3% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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