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BMW USA ads in ChatGPT

In our capture of logged-out ChatGPT, 244 ads from BMW USA appeared on screen (all text ads), in 38 distinct ad copies across 6 industries and 23 topics. Each one appeared after our follow-up message asking for a sponsored ad.

bmwusa.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
244
distinct ad copies
38
industries
6
topics
23

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where BMW USA advertised, not how often ChatGPT shows its ads.

Ad copies

BMW USA ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 38

  • BMW USASponsored

    X7 Three-Row Luxury

    Text ad · shown 38 times

    Questions it appeared after

    1. “best new car for a real estate agent driving clients around town”New Cars · Oct 3, 10:10 pm ET
    2. “is the subaru ascent worth it”SUVs · Oct 3, 10:11 pm ET
    3. “lexus nx 350h vs rx 350h”Hybrids · Oct 3, 10:12 pm ET
    4. “is the genesis gv80 as good as a bmw x5 for a lot less money”Luxury Cars · Oct 4, 12:43 am ET
    5. “how to decide between a minivan and a 3 row suv for a family of six”Minivans · Oct 4, 4:06 am ET

    +33 more conversations with this ad copy

  • BMW USASponsored

    Want a BMW Sports Car?

    Text ad · shown 32 times

    Questions it appeared after

    1. “is the honda civic sport worth it”New Cars · Oct 3, 10:13 pm ET
    2. “i want a hybrid that's actually fun to drive, not boring like a typical commuter car, what are my options?”Hybrids · Oct 3, 10:15 pm ET
    3. “is the mazda miata worth it”Sports Cars · Oct 3, 11:08 pm ET
    4. “best sports car for a 30 mile commute that's still fun on back roads”Sports Cars · Oct 4, 1:56 am ET
    5. “i want a sports car that will hold its value so i can sell it in 3 years without losing much, what should i buy?”Sports Cars · Oct 4, 2:05 am ET

    +27 more conversations with this ad copy

  • BMW USASponsored

    Seeking a Spacious SUV?

    Text ad · shown 27 times

    Questions it appeared after

    1. “how to choose the right suv”SUVs · Oct 3, 10:09 pm ET
    2. “ford bronco vs jeep wrangler”SUVs · Oct 3, 10:10 pm ET
    3. “best awd hybrid suv”Hybrids · Oct 3, 10:13 pm ET
    4. “best car for a cross country road trip”Road Trip Planning · Oct 4, 12:40 am ET
    5. “is a minivan worth it”Minivans · Oct 4, 2:42 am ET

    +22 more conversations with this ad copy

  • BMW USASponsored

    Shopping for Luxury?

    Text ad · shown 19 times

    Questions it appeared after

    1. “is a cpo luxury suv worth it for someone who drives 15k miles a year”Certified Pre-Owned Cars · Oct 3, 9:28 pm ET
    2. “how to choose a luxury car brand”Luxury Cars · Oct 3, 11:10 pm ET
    3. “best luxury car for low maintenance”Luxury Cars · Oct 3, 11:14 pm ET
    4. “cheapest luxury lease deals”Car Leasing · Oct 4, 3:29 am ET
    5. “leasing a luxury car vs buying a mainstream car outright”Car Leasing · Oct 4, 3:42 am ET

    +14 more conversations with this ad copy

  • BMW USASponsored

    Worried About EV Range?

    Text ad · shown 17 times

    Questions it appeared after

    1. “my family of four takes two long road trips a year, which electric suv handles fast charging and space best?”Electric Vehicles · Oct 3, 9:45 pm ET
    2. “chevy equinox ev”Electric Vehicles · Oct 3, 10:10 pm ET
    3. “how much does it cost to charge at home”EV Home Chargers · Oct 4, 2:39 am ET
    4. “how much does it cost per month to rely only on public charging”EV Charging Networks · Oct 4, 2:50 am ET
    5. “how much does it cost to drive 1000 miles in an ev using only fast chargers”EV Charging Networks · Oct 4, 3:20 am ET

    +12 more conversations with this ad copy

  • BMW USASponsored

    Charging Concerns?

    Text ad · shown 15 times

    Questions it appeared after

    1. “how to keep an ev battery healthy long term”Electric Vehicles · Oct 3, 9:31 pm ET
    2. “how much does ev maintenance cost compared to a gas car over 5 years”Electric Vehicles · Oct 3, 9:37 pm ET
    3. “how to choose between hybrid and plug in”Hybrids · Oct 3, 10:14 pm ET
    4. “why does my ev charge slower at public fast chargers than advertised”Electric Vehicles · Oct 3, 10:38 pm ET
    5. “how much does it cost per month to charge an ev at home on time of use rates”EV Home Chargers · Oct 4, 5:12 am ET

    +10 more conversations with this ad copy

  • BMW USASponsored

    Discover EV Benefits

    Text ad · shown 13 times

    Questions it appeared after

    1. “how much does it cost to charge an ev at home”Electric Vehicles · Oct 3, 10:12 pm ET
    2. “is buying an ev worth it now that the federal tax credit is gone”Electric Vehicles · Oct 3, 10:40 pm ET
    3. “how much are utility rebates for home ev chargers in california”EV Home Chargers · Oct 4, 2:35 am ET

    +10 more conversations with this ad copy

  • BMW USASponsored

    Looking for an SUV?

    Text ad · shown 8 times

    Questions it appeared after

    1. “we're a couple with a big dog and do weekend trips to the coast, what new car under 35k fits us best?”New Cars · Oct 3, 9:29 pm ET
    2. “my lease is ending and i want to buy a new car for around 32k that handles snowy michigan roads, any recommendations?”New Cars · Oct 3, 10:11 pm ET
    3. “best cpo car for a couple moving to colorado who need awd”Certified Pre-Owned Cars · Oct 3, 10:40 pm ET

    +5 more conversations with this ad copy

  • BMW USASponsored

    Going Electric?

    Text ad · shown 7 times

    Questions it appeared after

    1. “rivian r1s”Electric Vehicles · Oct 3, 10:12 pm ET
    2. “is the vw id buzz worth it”Minivans · Oct 4, 3:23 am ET
    3. “buying a used ev vs a new ev without the federal tax credit”Electric Vehicles · Oct 4, 11:17 am ET
    4. “new chevy bolt vs used tesla model 3 for a cheap commuter ev”Electric Vehicles · Oct 4, 11:23 am ET

    +3 more conversations with this ad copy

  • BMW USASponsored

    Shopping for a Car?

    Text ad · shown 6 times

    Questions it appeared after

    1. “best cpo german car that won't destroy me with repair bills”Certified Pre-Owned Cars · Oct 3, 9:44 pm ET
    2. “what are good alternatives to a cpo lexus if prices are too high near me”Certified Pre-Owned Cars · Oct 3, 10:09 pm ET

    +4 more conversations with this ad copy

  • BMW USASponsored

    Shopping for Sedans?

    Text ad · shown 5 times

    Questions it appeared after

    1. “best hybrid sedan for gas mileage”Hybrids · Oct 3, 9:26 pm ET

    +4 more conversations with this ad copy

  • BMW USASponsored

    Curious About EVs?

    Text ad · shown 4 times

    Questions it appeared after

    1. “is a used tesla model 3 worth it”Used Cars · Oct 3, 9:23 pm ET
    2. “is renting a tesla from hertz worth it for a road trip if i've never driven an ev”Car Rentals · Oct 4, 1:59 am ET

    +2 more conversations with this ad copy

  • BMW USASponsored

    Need a New Sedan?

    Text ad · shown 4 times

    Questions it appeared after

    1. “how to negotiate a new car price”New Cars · Oct 3, 9:41 pm ET
    2. “i'm 6'6 and most luxury sedans feel tight, which luxury cars have the best headroom and legroom?”Luxury Cars · Oct 4, 4:10 am ET

    +2 more conversations with this ad copy

  • BMW USASponsored

    Shopping for a Coupe?

    Text ad · shown 4 times

    Our export holds no question text for these conversations.

  • BMW USASponsored

    Want a BMW SUV?

    Text ad · shown 4 times

    Questions it appeared after

    1. “my factory warranty ends next month on my 2021 bmw x3, should i buy the bmw extended warranty or a third party one?”Extended Car Warranties · Oct 4, 3:43 am ET

    +3 more conversations with this ad copy

  • BMW USASponsored

    The BMW Coupe Lineup

    Text ad · shown 4 times

    Questions it appeared after

    1. “honda civic type r vs toyota gr corolla”Sports Cars · Oct 4, 5:33 am ET

    +3 more conversations with this ad copy

  • BMW USASponsored

    Curious About the X5?

    Text ad · shown 4 times

    Our export holds no question text for these conversations.

  • BMW USASponsored

    Let's Find Your BMW

    Text ad · shown 3 times

    Questions it appeared after

    1. “how to choose the right trim level”New Cars · Oct 3, 10:11 pm ET
    2. “my budget is 35k and i'm torn between a cpo bmw x3 and a brand new mazda cx-50, which would you buy?”Certified Pre-Owned Cars · Oct 3, 10:26 pm ET

    +1 more conversation with this ad copy

  • BMW USASponsored

    Want the Perfect BMW?

    Text ad · shown 3 times

    Questions it appeared after

    1. “is upgrading to a convertible worth it”Car Rentals · Oct 4, 3:55 am ET

    +2 more conversations with this ad copy

  • BMW USASponsored

    The BMW SUV Lineup

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • BMW USASponsored

    Want Something Special?

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • BMW USASponsored

    Explore the BMW 3 Series

    Text ad · shown 2 times

    Questions it appeared after

    1. “i can't decide between a new mazda3 and a new civic hatchback for my first new car, which would you choose and why?”New Cars · Oct 3, 9:53 pm ET
    2. “bmw 3 series vs mercedes c class”Luxury Cars · Oct 4, 4:48 am ET
  • BMW USASponsored

    Shopping for SUVs?

    Text ad · shown 2 times

    Questions it appeared after

    1. “best cpo suv for a family of five”Certified Pre-Owned Cars · Oct 3, 10:14 pm ET

    +1 more conversation with this ad copy

  • BMW USASponsored

    Shopping For an EV?

    Text ad · shown 2 times

    Questions it appeared after

    1. “best site to buy a used ev with battery health reports”Car Buying Services · Oct 4, 1:24 am ET
    2. “ioniq 5 lease vs model y lease”Car Leasing · Oct 4, 11:22 am ET

More ad copies · 14 of 14

  1. Curious About BMW SUVs?Text ad · shown 2 times
  2. Curious About the X7?Text ad · shown 1 time
  3. Test-drive a BMW SedanText ad · shown 1 time
  4. BMW Sedan HeritageText ad · shown 1 time
  5. The Art of CoupesText ad · shown 1 time
  6. Feel the Joy of DrivingText ad · shown 1 time
  7. Sedans PerfectedText ad · shown 1 time
  8. Shopping for a Sedan?Text ad · shown 1 time
  9. Want a Thrilling Sedan?Text ad · shown 1 time
  10. Want Something Unique?Text ad · shown 1 time
  11. Want a Premium Sedan?Text ad · shown 1 time
  12. Explore X3 OptionsText ad · shown 1 time
  13. Build Your X7Text ad · shown 1 time
  14. Explore the 3 SeriesText ad · shown 1 time
Where it showed

Where BMW USA ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 11 more topics, 15 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where BMW USA’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Capital One219 ads shown15 shared topicswolfautomation.com96 ads shown7 shared topicsDriveway71 ads shown11 shared topicsLiberty Mutual Insurance112 ads shown13 shared topicsNissan87 ads shown9 shared topicsCarMax52 ads shown11 shared topicsGet Endurance Warranty262 ads shown11 shared topicsefaq.com120 ads shown11 shared topicsLease End118 ads shown8 shared topicsmbusa.com33 ads shown11 shared topicsJotform3,005 ads shown14 shared topicsCadillac49 ads shown9 shared topicsSubaru35 ads shown10 shared topicskbb.com27 ads shown9 shared topicsDartSolar30 ads shown3 shared topicsMelanie Grossman Motors38 ads shown9 shared topicsToyota of Bay Ridge Brooklyn56 ads shown9 shared topicsAngi1,004 ads shown5 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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