Small Business Tools ads in ChatGPT
Ads shown in ChatGPT conversations about small business tools topics. Across 6,105 conversations in 66 sub-niches, ChatGPT showed 6,050 ads from 727 advertisers after the follow-up message. Most often shown: VistaPrint US, Jotform and Shopify.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in Small Business Tools
top 30 of 727Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | VistaPrint US | 1,009 | 16.7% |
| 2 | Jotform | 597 | 9.9% |
| 3 | Shopify | 352 | 5.8% |
| 4 | Intuit Quickbooks | 193 | 3.2% |
| 5 | GetApp | 163 | 2.7% |
| 6 | name.com | 90 | 1.5% |
| 7 | Anytime Mailbox | 83 | 1.4% |
| 8 | ClassPass Partners | 76 | 1.3% |
| 9 | Regus - US | 76 | 1.3% |
| 10 | Alliance Virtual Offices | 75 | 1.2% |
| 11 | GoDaddy | 66 | 1.1% |
| 12 | arapackelaw.com | 65 | 1.1% |
| 13 | Bluehost | 63 | 1.0% |
| 14 | Beehiiv | 53 | 0.9% |
| 15 | Contabo | 51 | 0.8% |
| 16 | ReadyCloud | 51 | 0.8% |
| 17 | Cybernews | 50 | 0.8% |
| 18 | Relay | 48 | 0.8% |
| 19 | Intuit Mailchimp | 46 | 0.8% |
| 20 | LegalZoom | 44 | 0.7% |
| 21 | CogniAgent | 41 | 0.7% |
| 22 | Forbes | 41 | 0.7% |
| 23 | SellerStack | 40 | 0.7% |
| 24 | Constant Contact | 36 | 0.6% |
| 25 | PhysicalAddress.com | 35 | 0.6% |
| 26 | Kole Imports & Closeouts | 34 | 0.6% |
| 27 | Flodesk | 32 | 0.5% |
| 28 | streamingpods.com | 32 | 0.5% |
| 29 | DoorDash | 31 | 0.5% |
| 30 | Novo | 31 | 0.5% |
697 more advertisers shared the other 2,437 shown ads.
9 shown product ads (0.1%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 5,654 | 93.5% |
| Shopping ad (product name and price) | 396 | 6.5% |
Shopping ads include 3 ads that our export labels as text ads but that showed only a price where a headline would be.
Small Business Tools sub-niches
66 sub-nichesEvery sub-niche in our capture, by ads shown. The 41 with at least 50 shown ads have their own page.
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,206 | 19.9% |
| Long scenario | 927 | 15.3% |
| Comparison | 917 | 15.2% |
| Price | 908 | 15.0% |
| Fix or choose | 901 | 14.9% |
| Worth it | 601 | 9.9% |
| Short search | 590 | 9.8% |
Example Small Business Tools ads
12 adsThe most frequent distinct ads, one per advertiser.
- name.comText ad
Claim Your Domain Name At name.com
Shown 81 times
- VistaPrint USText ad
Stand out fast
Shown 79 times
- Alliance Virtual OfficesText ad
Get a Virtual Business Address
Shown 63 times
- ShopifyText ad
Build Your Ecommerce Website
Shown 58 times
- arapackelaw.comText ad
Rapacke Law Group
Trademark Filing Site or Lawyer?
Shown 55 times
- Regus - USText ad
Premium Office Locations
Shown 53 times
- ReadyCloudText ad
#1 ShipStation Alternative
Shown 51 times
- ContaboText ad
VPS 4 – 8 GB, from $5.28/mo
Shown 47 times
- JotformText ad
Online Inventory Order Form
Shown 44 times
- SellerStackText ad
Amazon PPC at One Flat Fee
Shown 40 times
- Anytime MailboxText ad
LLC Address
Shown 40 times
- CogniAgentText ad
AI Receptionist in a Day
Shown 36 times
Example conversations
8 examplesIn a conversation that began “toast loyalty vs a third party app”, after the follow-up message, ChatGPT showed an ad from ohloyal.
Text ad: “Digital Loyalty Cards For Your Business”
Comparison question · Oct 4, 00:20 ET
In a conversation that began “how to choose a registered agent”, after the follow-up message, ChatGPT showed an ad from LegalZoom.
Text ad: “Choosing a Formation Provider?”
Fix or choose question · Oct 3, 23:24 ET
In a conversation that began “patreon vs a membership site”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Club Membership Registration Form”
Comparison question · Oct 4, 11:18 ET
In a conversation that began “is a free website builder plan worth using for a new florist or does it look unprofessional”, after the follow-up message, ChatGPT showed an ad from Flodesk.
Text ad: “Need a tool built for small business?”
Worth it question · Oct 4, 11:24 ET
In a conversation that began “bigcommerce”, after the follow-up message, ChatGPT showed an ad from Oro.
Text ad: “eCommerce Platform built for B2B”
Short search question · Oct 3, 23:03 ET
In a conversation that began “my business bank keeps flagging normal transactions as fraud, how do i fix it”, after the follow-up message, ChatGPT showed an ad from Stampli.
Text ad: “Automate 87% of Finance Work”
Fix or choose question · Oct 3, 23:05 ET
In a conversation that began “how much do moo business cards cost for 200 cards with foil”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Text ad: “Purchase ready”
Price question · Oct 4, 04:53 ET
In a conversation that began “how much do shipping insurance options cost for fragile items”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Shipping Made Simple”
Price question · Oct 4, 03:43 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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