Sports Streaming ads in ChatGPT
Ads shown in ChatGPT conversations about Sports Streaming. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 149 ads from 26 advertisers. Most often shown: Fubo, Rocket Money and Spectrum.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Sports Streaming conversations
top 25 of 26Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 149 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Fubo | 107 | 71.8% |
| 2 | Rocket Money | 4 | 2.7% |
| 3 | Spectrum | 4 | 2.7% |
| 4 | fuelforfans.com | 3 | 2.0% |
| 5 | SmarterHome.ai | 3 | 2.0% |
| 6 | bl101.com | 2 | 1.3% |
| 7 | EA SPORTS™ Madden NFL 27 | 2 | 1.3% |
| 8 | GoTickets | 2 | 1.3% |
| 9 | TaylorMade Golf | 2 | 1.3% |
| 10 | Ultra PRO | 2 | 1.3% |
| 11 | Wisepal | 2 | 1.3% |
| 12 | AT&T Mobility | 1 | 0.7% |
| 13 | BattleBots | 1 | 0.7% |
| 14 | Bench Clearers | 1 | 0.7% |
| 15 | bestflag.com | 1 | 0.7% |
| 16 | gc.com | 1 | 0.7% |
| 17 | Groupon | 1 | 0.7% |
| 18 | Lireka Online Bookstore | 1 | 0.7% |
| 19 | On Location | 1 | 0.7% |
| 20 | Proton | 1 | 0.7% |
| 21 | Red River Technology | 1 | 0.7% |
| 22 | rokform.com | 1 | 0.7% |
| 23 | trymagicbox.com | 1 | 0.7% |
| 24 | Whoop | 1 | 0.7% |
| 25 | Wonder Project | 1 | 0.7% |
1 more advertisers shared the other 1 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 138 | 92.6% |
| Shopping ad (product name and price) | 11 | 7.4% |
Shopping ads include 3 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- FuboText ad
Fubo - Watch Live Sports & TV
Shown 62 times
- Rocket MoneyText ad
Cancel unwanted subscriptions
Shown 4 times
- SmarterHome.aiText ad
Find Your Next Internet Plan
Shown 3 times
- SpectrumText ad
Bundle and Save
Shown 2 times
- fuelforfans.comShopping ad
2027 Official Team Calendar 2026 - Red Bull Racing - Multi ONE SIZE - 8595715606842 - Fuel For Fans F1 Merchandise store
$21.50
Shown 2 times
- Ultra PROShopping ad
Fanzone Football Trivia Electronic Game – NFL Quiz for Fans & Game Night
£22.39
Shown 2 times
- WisepalText ad
Stop Overpaying On Your Cable TV
Shown 2 times
- EA SPORTS™ Madden NFL 27Text ad
EA SPORTS™ Kickoff Bundle
Shown 2 times
- zatu.comShopping ad
NBA 2k21 - PS4
£4.39
Shown 1 time
- rokform.comShopping ad
Golf Shooter Pro
$149.99
Shown 1 time
- gc.comText ad
GameChanger Media, Inc.
The Ultimate Youth Sports App
Shown 1 time
- Wonder ProjectText ad
Blue Bloods: Full Series
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “espn fox bundle vs youtube tv for someone who watches nfl and college football”, after the follow-up message, ChatGPT showed an ad from Fubo.
Text ad: “Watch College Football Live”
Comparison question · Oct 4, 00:12 ET
In a conversation that began “sunday ticket discount for youtube tv members”, after the follow-up message, ChatGPT showed an ad from EA SPORTS™ Madden NFL 27.
Text ad: “EA SPORTS™ Kickoff Bundle”
Price question · Oct 4, 01:48 ET
In a conversation that began “best streaming service for f1 races”, after the follow-up message, ChatGPT showed an ad from fuelforfans.com.
Shopping ad: 2027 Official Team Calendar 2026 - Red Bull Racing - Multi ONE SIZE - 8595715606842 - Fuel For Fans F1 Merchandise store · $21.50
Best for question · Oct 3, 23:04 ET
In a conversation that began “nba league pass vs prime video”, after the follow-up message, ChatGPT showed an ad from zatu.com.
Shopping ad: NBA 2k21 - PS4 · £4.39
Comparison question · Oct 3, 23:06 ET
In a conversation that began “dazn app keeps crashing”, after the follow-up message, ChatGPT showed an ad from gc.com.
Text ad: “The Ultimate Youth Sports App”
Fix or choose question · Oct 4, 04:12 ET
In a conversation that began “nfl sunday ticket price 2026”, after the follow-up message, ChatGPT showed an ad from Rocket Money.
Text ad: “Cancel unwanted subscriptions”
Price question · Oct 3, 23:03 ET
In a conversation that began “how to set up multiview so i can watch several football games at once”, after the follow-up message, ChatGPT showed an ad from Spectrum.
Text ad: “Spectrum Bundles”
Fix or choose question · Oct 3, 23:32 ET
In a conversation that began “fox one”, after the follow-up message, ChatGPT showed an ad from Wonder Project.
Text ad: “Blue Bloods: Full Series”
Short search question · Oct 3, 23:19 ET
In a conversation that began “nba league pass”, after the follow-up message, ChatGPT showed an ad from On Location.
Text ad: “LA28 Basketball Packages”
Short search question · Oct 3, 22:59 ET
In a conversation that began “my sports stream is about a minute behind my neighbors cheering, how do i reduce delay”, after the follow-up message, ChatGPT showed an ad from Proton.
Text ad: “Proton VPN: Unblock Streaming, Anywhere”
Fix or choose question · Oct 3, 23:04 ET
In a conversation that began “dazn vs paramount plus for ufc and boxing fans in 2026”, after the follow-up message, ChatGPT showed an ad from Lireka Online Bookstore.
Shopping ad: Ippo : saison 6, the fighting!. Vol. 35 - Morikawa · $12.65
Comparison question · Oct 4, 01:33 ET
In a conversation that began “cheapest way to watch college football without cable this fall”, after the follow-up message, ChatGPT showed an ad from Fubo.
Text ad: “Watch College Football Live”
Price question · Oct 4, 04:51 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.1% |
| Comparison | 23 | 15.4% |
| Fix or choose | 22 | 14.8% |
| Price | 22 | 14.8% |
| Long scenario | 22 | 14.8% |
| Short search | 15 | 10.1% |
| Worth it | 15 | 10.1% |
More in Media & Entertainment
Other Media & Entertainment topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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