Media & Entertainment ads in ChatGPT
Ads shown in ChatGPT conversations about media & entertainment topics. Across 6,067 conversations in 63 sub-niches, ChatGPT showed 5,889 ads from 731 advertisers after the follow-up message. Most often shown: Fubo, TicketX US.inc and Groupon.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in Media & Entertainment
top 30 of 731Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Fubo | 386 | 6.6% |
| 2 | TicketX US.inc | 263 | 4.5% |
| 3 | Groupon | 248 | 4.2% |
| 4 | Rocket Money | 203 | 3.4% |
| 5 | Event Tickets Center | 186 | 3.2% |
| 6 | Expedia | 168 | 2.9% |
| 7 | GoTickets | 149 | 2.5% |
| 8 | SPYSCAPE | 133 | 2.3% |
| 9 | Wonder Project | 127 | 2.2% |
| 10 | ElevenReader | 108 | 1.8% |
| 11 | temu.com | 102 | 1.7% |
| 12 | Mistplay | 101 | 1.7% |
| 13 | eneba.com | 99 | 1.7% |
| 14 | EVE Online | 84 | 1.4% |
| 15 | StatsFM | 83 | 1.4% |
| 16 | American Musical Supply | 69 | 1.2% |
| 17 | honesthistory.co | 69 | 1.2% |
| 18 | metmuseum.org | 69 | 1.2% |
| 19 | Jotform | 64 | 1.1% |
| 20 | Visit St Pete's-Clearwater 2026 | 62 | 1.1% |
| 21 | Spectrum | 60 | 1.0% |
| 22 | bestbuy.com | 53 | 0.9% |
| 23 | Mercari Japan | 52 | 0.9% |
| 24 | All You Can Books | 46 | 0.8% |
| 25 | ResortPass | 42 | 0.7% |
| 26 | VistaPrint US | 39 | 0.7% |
| 27 | AT&T Mobility | 38 | 0.6% |
| 28 | Etsy | 37 | 0.6% |
| 29 | Otter.ai | 35 | 0.6% |
| 30 | Speechify | 35 | 0.6% |
701 more advertisers shared the other 2,627 shown ads.
52 shown product ads (0.9%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 5,042 | 85.6% |
| Shopping ad (product name and price) | 847 | 14.4% |
Shopping ads include 56 ads that our export labels as text ads but that showed only a price where a headline would be.
Media & Entertainment sub-niches
63 sub-nichesEvery sub-niche in our capture, by ads shown. The 40 with at least 50 shown ads have their own page.
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,208 | 20.5% |
| Long scenario | 889 | 15.1% |
| Fix or choose | 859 | 14.6% |
| Comparison | 897 | 15.2% |
| Price | 890 | 15.1% |
| Worth it | 577 | 9.8% |
| Short search | 569 | 9.7% |
Example Media & Entertainment ads
12 adsThe most frequent distinct ads, one per advertiser.
- TicketX US.incText ad
Cheapest Concert Tickets
Shown 263 times
- Rocket MoneyText ad
Cancel unwanted subscriptions
Shown 202 times
- Event Tickets CenterText ad
Concerts Near You
Shown 186 times
- FuboText ad
Fubo - Watch Live Sports & TV
Shown 174 times
- ElevenReaderText ad
Read aloud PDFs, docs & Kindle
Shown 92 times
- eneba.comText ad
Helis play, UAB
Buy Games, Gift Cards & Top Ups Cheaper
Shown 80 times
- EVE OnlineText ad
EVE Online: Living Sci-Fi Universe. Play for Free
Shown 77 times
- Wonder ProjectText ad
Young Washington: Before He Was President
Shown 70 times
- GrouponShopping ad
Things to Do Near You
$47.20
Shown 46 times
- metmuseum.orgText ad
The Metropolitan Museum of Art
The Met is a New York Icon
Shown 46 times
- GoTicketsText ad
GoTickets - Buy With Confidence
Shown 39 times
- StatsFMText ad
See How Often You Play Your Favorites
Shown 38 times
Example conversations
8 examplesIn a conversation that began “we're visiting dallas and heard about meow wolf grapevine and netflix house, which should we prioritize?”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Hotels in Grapevine, Texas”
Long scenario question · Oct 4, 00:34 ET
In a conversation that began “paramount plus 50 percent off deal”, after the follow-up message, ChatGPT showed an ad from Experian.
Text ad: “You could save hundreds!”
Price question · Oct 3, 23:06 ET
In a conversation that began “i keep missing out on tickets when big comedians announce tours, how do i get presale access for comedy shows?”, after the follow-up message, ChatGPT showed an ad from Event Tickets Center.
Text ad: “Concerts Near You”
Long scenario question · Oct 3, 23:21 ET
In a conversation that began “cheapest way to listen to wondery shows early without ads”, after the follow-up message, ChatGPT showed an ad from TLDR Media.
Text ad: “Try TLDR AI free”
Price question · Oct 4, 03:56 ET
In a conversation that began “hulu live tv”, after the follow-up message, ChatGPT showed an ad from Proton.
Text ad: “Proton VPN: Unblock Streaming, Anywhere”
Short search question · Oct 3, 23:16 ET
In a conversation that began “how to add hbo max to disney bundle”, after the follow-up message, ChatGPT showed an ad from Rocket Money.
Text ad: “Cancel unwanted subscriptions”
Fix or choose question · Oct 4, 05:05 ET
In a conversation that began “best theme parks for foodies”, after the follow-up message, ChatGPT showed an ad from Allianz.
Text ad: “Travel with trusted protection”
Best for question · Oct 3, 23:07 ET
In a conversation that began “livestream audio out of sync fix”, after the follow-up message, ChatGPT showed an ad from Discover Communications.
Text ad: “Overpaying for Dedicated Internet?”
Fix or choose question · Oct 4, 11:21 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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