Fashion, Apparel & Footwear ads in ChatGPT
Ads shown in ChatGPT conversations about fashion, apparel & footwear topics. Across 6,194 conversations in 68 sub-niches, ChatGPT showed 5,863 ads from 489 advertisers after the follow-up message. Most often shown: llbean.com, Quince and nike.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in Fashion, Apparel & Footwear
top 30 of 489Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 377 | 6.4% |
| 2 | Quince | 308 | 5.3% |
| 3 | nike.com | 218 | 3.7% |
| 4 | Saks Fifth Avenue | 182 | 3.1% |
| 5 | Jordan Craig | 170 | 2.9% |
| 6 | Neiman Marcus | 163 | 2.8% |
| 7 | Alaska Gear Company | 127 | 2.2% |
| 8 | frankandeileen.com | 100 | 1.7% |
| 9 | GOVX | 90 | 1.5% |
| 10 | balega.com | 88 | 1.5% |
| 11 | poshmark.com | 86 | 1.5% |
| 12 | Nordstrom | 83 | 1.4% |
| 13 | scheels.com | 82 | 1.4% |
| 14 | Mandala Scrubs | 80 | 1.4% |
| 15 | The Black Tux | 71 | 1.2% |
| 16 | Zenni Optical | 68 | 1.2% |
| 17 | Paige | 67 | 1.1% |
| 18 | SPC/LST | 66 | 1.1% |
| 19 | Rhoback | 65 | 1.1% |
| 20 | Huha | 62 | 1.1% |
| 21 | VistaPrint US | 60 | 1.0% |
| 22 | trueclassictees.com | 58 | 1.0% |
| 23 | freepeople.com | 54 | 0.9% |
| 24 | Guest In Residence | 50 | 0.9% |
| 25 | temu.com | 50 | 0.9% |
| 26 | Proper Cloth | 49 | 0.8% |
| 27 | Lulus | 48 | 0.8% |
| 28 | Alpacas of Montana | 46 | 0.8% |
| 29 | brooksrunning.com | 44 | 0.8% |
| 30 | Dress To Clothing - Boutique LTDA | 42 | 0.7% |
459 more advertisers shared the other 2,670 shown ads.
139 shown product ads (2.4%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 3,508 | 59.8% |
| Shopping ad (product name and price) | 2,355 | 40.2% |
Shopping ads include 52 ads that our export labels as text ads but that showed only a price where a headline would be.
Fashion, Apparel & Footwear sub-niches
68 sub-nichesEvery sub-niche in our capture, by ads shown. The 41 with at least 50 shown ads have their own page.
| Sub-niche | Ads shown |
|---|---|
| Clothing Subscription Boxes | 148 |
| Sneakers | 148 |
| Jewelry | 147 |
| Dresses | 146 |
| Backpacks | 145 |
| Handbags | 145 |
| Running Shoes | 145 |
| Sunglasses | 144 |
| Wedding Guest Outfits | 144 |
| Plus-Size Clothing | 143 |
| Sports Bras | 143 |
| Travel Clothing | 143 |
| Activewear and Leggings | 142 |
| Hiking Boots | 142 |
| Walking Shoes | 141 |
| Winter Boots | 141 |
| Slippers | 140 |
| Sustainable Fashion Brands | 140 |
| Swimwear | 140 |
| Wallets | 140 |
| Dress Shoes | 139 |
| Office Workwear | 139 |
| Outerwear and Winter Jackets | 139 |
| Puffer Vests | 139 |
| Fashion Watches | 138 |
| T-Shirts and Basics | 138 |
| Work Boots | 138 |
| Petite Clothing | 137 |
| Sandals | 137 |
| Jeans | 136 |
| Scrubs and Uniforms | 136 |
| Belts | 135 |
| Socks | 135 |
| Underwear | 135 |
| Big and Tall | 134 |
| Sleepwear | 132 |
| Chinos and Pants | 129 |
| Shoe Care | 128 |
| Men's Suits and Blazers | 127 |
| Rain Jackets | 125 |
| Tailoring and Alterations | 116 |
| Sweaters and Knitwear | 10 |
| Women's Fashion Over 50 | 10 |
| Designer and Luxury Clothing | 9 |
| Golf Apparel and Shoes | 9 |
| Slip-Resistant Work Shoes | 9 |
| Wedding Dresses and Bridal | 9 |
| Clothing Retailers and Department Stores | 8 |
| Fashion Boots and Booties | 8 |
| Hoodies and Sweatshirts | 8 |
| Leather Jackets | 8 |
| Party and Event Outfits | 8 |
| Streetwear | 8 |
| Ties and Men's Accessories | 8 |
| Workwear, Coveralls and FR Clothing | 8 |
| Casual Button-Downs and Flannels | 7 |
| Western and Cowboy Boots | 7 |
| Everyday Bras and Bra Fitting | 6 |
| Personal Stylists and Color Analysis | 6 |
| Tall Women's Clothing | 6 |
| Tights and Hosiery | 6 |
| Barefoot and Minimalist Shoes | 5 |
| Garment Care and Dry Cleaning | 5 |
| Shapewear | 5 |
| Hats and Caps | 4 |
| Bridesmaid and Mother of the Bride Dresses | 3 |
| Gloves, Scarves and Winter Accessories | 2 |
| Shorts | 2 |
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,227 | 20.9% |
| Comparison | 914 | 15.6% |
| Fix or choose | 808 | 13.8% |
| Long scenario | 862 | 14.7% |
| Price | 888 | 15.1% |
| Short search | 577 | 9.8% |
| Worth it | 587 | 10.0% |
Example Fashion, Apparel & Footwear ads
12 adsThe most frequent distinct ads, one per advertiser.
- Alaska Gear CompanyText ad
Ankle Deck Boot - Everyday Sub-Zero Winter Boot
Shown 115 times
- GOVXText ad
Shop Athletic Footwear At GOVX
Shown 69 times
- frankandeileen.comText ad
Frank & Eileen LLC
Your New Go-To Pants
Shown 59 times
- Mandala ScrubsText ad
Stop Overpaying For Scrubs
Shown 54 times
- Guest In ResidenceText ad
Guest In Residence Just Launched: Fall 2026
Shown 50 times
- Proper ClothText ad
Finally, a Dress Shirt That Fits You
Shown 44 times
- PaigeText ad
Women's Denim
Shown 41 times
- The Black TuxText ad
Top Rated Suits to Buy
Shown 40 times
- SPC/LSTText ad
Warmth Without The Bulk
Shown 40 times
- NordstromText ad
Start With the Shoes
Shown 32 times
- AntoniniasText ad
Unleash the Goddess Within
Shown 31 times
- HuhaText ad
Not just underwear, undercare™
Shown 31 times
Example conversations
8 examplesIn a conversation that began “I run about 15 miles a week on the treadmill at my gym and want something cushioned under $130, any recommendations?”, after the follow-up message, ChatGPT showed an ad from brooksrunning.com.
Shopping ad: Brooks Running Men's Ghost 18 Road Running Shoes Rain Washed/Navy/Coconut · $150
Long scenario question · Oct 3, 21:31 ET
In a conversation that began “salomon x ultra”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike ACG Zegama Hike Hiking Shoes in Yellow, Size: 11 | IO7854-701 · $190
Short search question · Oct 3, 21:46 ET
In a conversation that began “veja sneakers”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.
Shopping ad: Veja V-10 Sneaker in Jade White-Multi at Nordstrom Rack, Size 43 · $99.97
Short search question · Oct 3, 22:11 ET
In a conversation that began “best work boots for Alaska winters when it's below zero on job sites”, after the follow-up message, ChatGPT showed an ad from Alaska Gear Company.
Text ad: “Ankle Deck Boot - Everyday Sub-Zero Winter Boot”
Best for question · Oct 3, 22:47 ET
In a conversation that began “untuckit vs bonobos shirts”, after the follow-up message, ChatGPT showed an ad from Jordan Craig.
Text ad: “Big Men's Tees With Big Style”
Comparison question · Oct 4, 02:56 ET
In a conversation that began “best hiking boot deals for black friday”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Autumn And Winter Long Boots, Hiking Shoes, Mountaineering Shoes, Sports And Casual Shoes, Men's And Shoes, Driving… · $32.16
Price question · Oct 3, 21:23 ET
In a conversation that began “best waterproof work boots for landscapers working in wet grass every morning”, after the follow-up message, ChatGPT showed an ad from Alpacas of Montana.
Text ad: “Cold Feet? Meet Alpaca.”
Best for question · Oct 3, 21:40 ET
In a conversation that began “is it cheaper to buy dickies at walmart or online”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Gear Up With GOVX Discounts”
Price question · Oct 4, 03:18 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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