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New York Life ads in ChatGPT

In our capture of logged-out ChatGPT, 230 ads from New York Life appeared on screen (all text ads), in 32 distinct ad copies across 4 industries and 20 topics. Each one appeared after our follow-up message asking for a sponsored ad.

newyorklife.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
230
distinct ad copies
32
industries
4
topics
20

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where New York Life advertised, not how often ChatGPT shows its ads.

Ad copies

New York Life ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 32

  • New York LifeSponsored

    Compare Life Policies

    Text ad · shown 80 times

    Questions it appeared after

    1. “how do i figure out how much life insurance to buy if i have a 400k mortgage and a spouse”Life Insurance · Oct 3, 9:26 pm ET
    2. “how much does burial insurance cost per month for an 80 year old woman”Final Expense Insurance · Oct 3, 10:58 pm ET
    3. “how much is whole life insurance for a 75 year old who wants 50k in coverage”Senior Life Insurance · Oct 4, 12:58 am ET
    4. “is an independent agent worth it for life insurance or should i use policygenius”Independent Insurance Agents · Oct 4, 2:57 am ET
    5. “is a hybrid policy worth it compared to buying term life and investing the difference for care costs”Long-Term Care Insurance · Oct 4, 11:21 am ET

    +75 more conversations with this ad copy

  • New York LifeSponsored

    Best Term Life Options?

    Text ad · shown 38 times

    Questions it appeared after

    1. “cost of 20 year term life”Life Insurance · Oct 3, 9:28 pm ET
    2. “how much is colonial penn's 9.95 plan actually worth in coverage at age 72”Final Expense Insurance · Oct 3, 11:07 pm ET
    3. “how do i choose between policygenius, an independent agent, and applying directly for life insurance”Insurance Comparison Sites · Oct 4, 12:09 am ET
    4. “how much key person coverage do we need”Key Person & Buy-Sell Insurance · Oct 4, 11:12 am ET
    5. “is aflac short term disability worth buying at work compared to saving an emergency fund”Disability Insurance · Oct 4, 11:13 am ET

    +33 more conversations with this ad copy

  • New York LifeSponsored

    Cost of Life Insurance

    Text ad · shown 28 times

    Questions it appeared after

    1. “I'm a stay at home dad in Minneapolis, my wife earns everything, does it make sense to insure me too and for how much?”Life Insurance · Oct 3, 9:30 pm ET
    2. “best whole life insurance companies”Life Insurance · Oct 3, 9:36 pm ET
    3. “should i cancel my whole life policy”Life Insurance · Oct 3, 9:42 pm ET
    4. “burial insurance quotes for seniors”Final Expense Insurance · Oct 3, 11:02 pm ET
    5. “how much is life insurance for an 80 year old who wants 25k”Senior Life Insurance · Oct 4, 3:07 am ET

    +23 more conversations with this ad copy

  • New York LifeSponsored

    Is Whole Life Worth It?

    Text ad · shown 13 times

    Questions it appeared after

    1. “is guardian or penn mutual better for whole life if i plan to borrow against it”Life Insurance · Oct 3, 10:16 pm ET
    2. “is whole life insurance worth it for a 30 year old who already maxes out their 401k”Life Insurance · Oct 3, 10:45 pm ET
    3. “is whole life insurance worth it”Life Insurance · Oct 3, 10:52 pm ET
    4. “is infinite banking actually worth doing”Cash Value Life Insurance · Oct 4, 11:13 am ET
    5. “is cash value life a good savings vehicle”Cash Value Life Insurance · Oct 4, 11:19 am ET

    +8 more conversations with this ad copy

  • New York LifeSponsored

    Whole Life Insurance

    Text ad · shown 10 times

    Questions it appeared after

    1. “I'm 72, widowed, living on Social Security in Ohio, and want enough insurance to cover my funeral so my sons don't have to pay, what do you recommend?”Final Expense Insurance · Oct 3, 11:20 pm ET
    2. “life insurance quotes for seniors over 75”Senior Life Insurance · Oct 4, 12:03 am ET
    3. “penn mutual iul”Cash Value Life Insurance · Oct 4, 11:16 am ET

    +7 more conversations with this ad copy

  • New York LifeSponsored

    Which is Best for You?

    Text ad · shown 8 times

    Questions it appeared after

    1. “i have a whole life policy from my 20s with cash value, should i keep it or buy cheaper term”Life Insurance · Oct 3, 10:01 pm ET
    2. “ambetter health”Health Insurance Marketplace · Oct 3, 11:10 pm ET
    3. “is proper insurance worth it”Landlord Insurance · Oct 3, 11:16 pm ET

    +5 more conversations with this ad copy

  • New York LifeSponsored

    Questions About Life Insurance?

    Text ad · shown 8 times

    Questions it appeared after

    1. “is a life insurance license worth it”Insurance Licensing · Oct 3, 11:48 pm ET
    2. “I'm 82, in North Carolina, and want a guaranteed acceptance burial policy for about 7,500, which insurer has the shortest waiting period?”Final Expense Insurance · Oct 4, 12:41 am ET
    3. “I'm 67 and want final expense coverage without a phone interview or exam, which companies let me apply completely online?”Final Expense Insurance · Oct 4, 1:29 am ET
    4. “do insurance agencies or carriers pay for licensing for new hires”Insurance Licensing · Oct 4, 2:27 am ET

    +4 more conversations with this ad copy

  • New York LifeSponsored

    Speak with an Agent

    Text ad · shown 5 times

    Questions it appeared after

    1. “aarp vs mutual of omaha medigap”Medicare Plans · Oct 4, 12:17 am ET

    +4 more conversations with this ad copy

  • New York LifeSponsored

    Should You Get Covered?

    Text ad · shown 4 times

    Questions it appeared after

    1. “best health insurance for a freelance designer in new york making about 70k a year”Health Insurance Marketplace · Oct 3, 11:21 pm ET
    2. “how much is health insurance for a 63 year old couple in pennsylvania”Health Insurance Marketplace · Oct 4, 5:20 am ET

    +2 more conversations with this ad copy

  • New York LifeSponsored

    Wealth Transfer Gudiance

    Text ad · shown 3 times

    Questions it appeared after

    1. “best financial planner for someone who inherited $500k and doesn't know where to start”Financial Advisors & Planners · Oct 3, 11:31 pm ET
    2. “my parents have $900,000 at a local bank earning almost nothing, would a private client tier at a big bank be better for them”Premium Private Banking · Oct 4, 11:25 am ET

    +1 more conversation with this ad copy

  • New York LifeSponsored

    Term or Permanent?

    Text ad · shown 2 times

    Questions it appeared after

    1. “how to choose a term length”Life Insurance · Oct 3, 9:38 pm ET

    +1 more conversation with this ad copy

  • New York LifeSponsored

    Find a Term Life Policy

    Text ad · shown 2 times

    Questions it appeared after

    1. “is accidental death insurance worth it”Life Insurance · Oct 3, 9:47 pm ET
    2. “I'm 29 and single with no dependents but a lot of student loans cosigned by my mom, do I need life insurance and what kind?”Life Insurance · Oct 3, 10:45 pm ET
  • New York LifeSponsored

    Why Get Life Insurance?

    Text ad · shown 2 times

    Questions it appeared after

    1. “best life insurance for married couples”Life Insurance · Oct 3, 10:29 pm ET

    +1 more conversation with this ad copy

  • New York LifeSponsored

    Family Life Planning

    Text ad · shown 2 times

    Questions it appeared after

    1. “how to pick a family plan that works for people in two different states”Family Plans · Oct 3, 10:32 pm ET

    +1 more conversation with this ad copy

  • New York LifeSponsored

    Planning for Future Generations

    Text ad · shown 2 times

    Questions it appeared after

    1. “I'm 60, still working, and want a permanent policy to cover estate taxes on a farm in Iowa, which companies specialize in that?”Life Insurance · Oct 3, 10:57 pm ET
    2. “ltc rider vs standalone ltc policy”Long-Term Care Insurance · Oct 4, 11:17 am ET
  • New York LifeSponsored

    Life Insurance Help

    Text ad · shown 2 times

    Questions it appeared after

    1. “gerber life guaranteed”Final Expense Insurance · Oct 3, 11:02 pm ET
    2. “I'm 77 and already have a small 5k policy from years ago, funerals cost way more now, should I add another policy and from who?”Final Expense Insurance · Oct 3, 11:05 pm ET
  • New York LifeSponsored

    Term or Whole Life?

    Text ad · shown 2 times

    Questions it appeared after

    1. “best financial planner for early retirement”Financial Advisors & Planners · Oct 3, 11:20 pm ET
    2. “is it worth funding our buy-sell with permanent insurance or just term since we plan to sell in 15 years”Key Person & Buy-Sell Insurance · Oct 4, 11:23 am ET
  • New York LifeSponsored

    Prepare Your Family Today

    Text ad · shown 2 times

    Questions it appeared after

    1. “I'm 75 and saw Colonial Penn on TV, but I'm not sure it's a good deal, what other final expense companies should I look at first?”Final Expense Insurance · Oct 3, 11:33 pm ET

    +1 more conversation with this ad copy

  • New York LifeSponsored

    Compare Life Options

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • New York LifeSponsored

    Term Life Comparison

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • New York LifeSponsored

    Protect Your Legacy

    Text ad · shown 2 times

    Questions it appeared after

    1. “best long-term care insurance for couples”Long-Term Care Insurance · Oct 4, 11:18 am ET
    2. “best hybrid life and ltc policy”Long-Term Care Insurance · Oct 4, 11:25 am ET
  • New York LifeSponsored

    Protect What Matters Most

    Text ad · shown 1 time

    Questions it appeared after

    1. “best family plan for two working adults and a retired parent living with us”Family Plans · Oct 3, 9:24 pm ET
  • New York LifeSponsored

    Choose Family Protection

    Text ad · shown 1 time

    Questions it appeared after

    1. “how much is term life insurance”Life Insurance · Oct 3, 9:31 pm ET
  • New York LifeSponsored

    Life Insurance for Legacy Planning

    Text ad · shown 1 time

    Questions it appeared after

    1. “northwestern mutual vs ameriprise advisor”Financial Advisors & Planners · Oct 3, 11:06 pm ET

More ad copies · 8 of 8

  1. Which Policy Fits You?Text ad · shown 1 time
  2. Term vs Permanent LifeText ad · shown 1 time
  3. Universal Life InsuranceText ad · shown 1 time
  4. Coverage that CaresText ad · shown 1 time
  5. Life Insurance CostsText ad · shown 1 time
  6. Life Insurance for ParentsText ad · shown 1 time
  7. Compare Whole vs TermText ad · shown 1 time
  8. Life Insurance ExplainedText ad · shown 1 time
Where it showed

Where New York Life ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 8 more topics, 9 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where New York Life’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Ethos Technologies113 ads shown6 shared topicsEverQuote1,002 ads shown13 shared topicsThe Zebra495 ads shown12 shared topicsNerdwallet1,442 ads shown11 shared topicsCoverSavvy Insurance28 ads shown6 shared topicsJotform3,005 ads shown10 shared topicsNOW Insurance Services154 ads shown10 shared topicsrocketer.com41 ads shown5 shared topicsZander Insurance Agency15 ads shown6 shared topicsWiserAdvisor71 ads shown6 shared topicssunhealthflorida.com29 ads shown4 shared topicsGEICO552 ads shown6 shared topicsGeneral Medicine25 ads shown4 shared topicsBestMoney420 ads shown8 shared topicsgoreadyinsurance.com57 ads shown4 shared topicsMedicare Genius17 ads shown4 shared topicsQuoteWizard14 ads shown6 shared topicsSoFi845 ads shown5 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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