Setting Spray ads in ChatGPT
Ads shown in ChatGPT conversations about Setting Spray. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 30 advertisers. Most often shown: bareminerals.com, Nordstrom and ogee.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Setting Spray conversations
top 25 of 30Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | bareminerals.com | 40 | 27.2% |
| 2 | Nordstrom | 19 | 12.9% |
| 3 | ogee.com | 13 | 8.8% |
| 4 | Nordstrom Rack | 12 | 8.2% |
| 5 | Sephora | 7 | 4.8% |
| 6 | Saks Fifth Avenue | 5 | 3.4% |
| 7 | Care to Beauty | 4 | 2.7% |
| 8 | moirabeauty.com | 4 | 2.7% |
| 9 | Neiman Marcus | 4 | 2.7% |
| 10 | saiehello.com | 4 | 2.7% |
| 11 | EpiLynx | 2 | 1.4% |
| 12 | feelforever21.com | 2 | 1.4% |
| 13 | IPSY | 2 | 1.4% |
| 14 | top5best.com | 2 | 1.4% |
| 15 | alteyaorganics.com | 1 | 0.7% |
| 16 | barefaced.com | 1 | 0.7% |
| 17 | Captions: AI Edits Your Video | 1 | 0.7% |
| 18 | CardCash Exchange | 1 | 0.7% |
| 19 | IL MAKIAGE | 1 | 0.7% |
| 20 | Loved01 | 1 | 0.7% |
| 21 | Patrick Ta Beauty | 1 | 0.7% |
| 22 | pchelpsoft.com | 1 | 0.7% |
| 23 | peptideserumlab.com | 1 | 0.7% |
| 24 | SharkNinja Operating | 1 | 0.7% |
| 25 | sugoimart.com | 1 | 0.7% |
5 more advertisers shared the other 5 shown ads.
11 shown product ads (7.5%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 28 | 19.0% |
| Shopping ad (product name and price) | 119 | 81.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- bareminerals.comShopping ad
ORIGINAL Mineral Veil® 24HR Natural Matte Setting Spray
$36
Shown 27 times
- ogee.comShopping ad
Ogee High-Performance Hydrating Activated Botanical Primer | Organic Skincare & Makeup
$96
Shown 4 times
- NordstromShopping ad
Charlotte Tilbury Airbrush Flawless Hydrating & Waterproof Setting Spray at Nordstrom, Size 1.1 Oz
$25
Shown 4 times
- saiehello.comText ad
Saie, Clean Beauty for All
Glowy Super™ Gel
Shown 4 times
- Care to BeautyShopping ad
La Roche-Posay Toleriane Mattifying Fixing Powder 12g (0.42oz)
$39.88
Shown 3 times
- moirabeauty.comText ad
Moira Cosmetics
Discover Your Next Beauty Obsession Starts Here
Shown 3 times
- Saks Fifth AvenueShopping ad
Light Reflecting™ Makeup Setting Mist
$32.30
Shown 2 times
- SephoraText ad
The Hottest Makeup
Shown 2 times
- Nordstrom RackShopping ad
NYX PROFESSIONAL MAKEUP Dewy Finish Long Lasting Makeup Spray at Nordstrom Rack
$10
Shown 2 times
- Neiman MarcusText ad
Best-Selling Beauty
Shown 2 times
- theaestheticsspa.comShopping ad
Voilà Finishing Loose Powder
$37
Shown 1 time
- pchelpsoft.comText ad
PC Cleaner - Avanquest Software
Free Up Disk Space in Minutes
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “setting spray”, after the follow-up message, ChatGPT showed an ad from theaestheticsspa.com.
Shopping ad: Voilà Finishing Loose Powder · $37
Short search question · Oct 3, 23:08 ET
In a conversation that began “matte or dewy setting spray which to pick”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Soft Matte Advanced Perfecting Powder · $34
Fix or choose question · Oct 4, 01:01 ET
In a conversation that began “milk hydro grip vs elf power grip”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Shopping ad: YUNJAC Skin Perfecting Protective Base Prep at Nordstrom, Size 0.85 Oz · $36
Comparison question · Oct 3, 23:20 ET
In a conversation that began “is a primer worth it if i already use a setting spray every day”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: ORIGINAL Mineral Veil® 24HR Natural Matte Setting Spray · $36
Worth it question · Oct 3, 22:58 ET
In a conversation that began “how do i refresh my makeup midday without it getting cakey or patchy”, after the follow-up message, ChatGPT showed an ad from Loved01.
Text ad: “Stop Flaky Makeup: Moisturize First”
Fix or choose question · Oct 4, 00:25 ET
In a conversation that began “best setting spray for a dewy finish”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Shopping ad: Futurist Aqua Brilliance™ Watery Glow Primer with Hyaluronic Acid · $39.10
Best for question · Oct 3, 23:08 ET
In a conversation that began “best setting spray for a long flight so my makeup doesn't look dull when i land”, after the follow-up message, ChatGPT showed an ad from Sephora.
Text ad: “The Hottest Makeup”
Best for question · Oct 3, 23:08 ET
In a conversation that began “is laura mercier powder worth it”, after the follow-up message, ChatGPT showed an ad from Patrick Ta Beauty.
Text ad: “Must-have brushes in your makeup kit”
Worth it question · Oct 3, 23:24 ET
In a conversation that began “mac fix plus price”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Shopping ad: Tech Wipe 10-in-1 Tech Cleaning Kit · $315.46
Price question · Oct 3, 23:26 ET
In a conversation that began “I tried MAC Fix+ and it made my makeup look wet, what setting spray gives a more natural finish?”, after the follow-up message, ChatGPT showed an ad from ogee.com.
Shopping ad: Ogee High-Performance Hydrating Activated Botanical Primer | Organic Skincare & Makeup · $96
Long scenario question · Oct 4, 05:00 ET
In a conversation that began “milk hydro grip primer price”, after the follow-up message, ChatGPT showed an ad from saiehello.com.
Text ad: “Glowy Super™ Gel”
Price question · Oct 3, 23:34 ET
In a conversation that began “I have sensitive skin and some setting sprays sting, what gentle, fragrance free option do you recommend?”, after the follow-up message, ChatGPT showed an ad from barefaced.com.
Text ad: “Hydrating Lotion by Barefaced”
Long scenario question · Oct 4, 01:59 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.4% |
| Comparison | 23 | 15.6% |
| Fix or choose | 21 | 14.3% |
| Price | 22 | 15.0% |
| Long scenario | 21 | 14.3% |
| Short search | 15 | 10.2% |
| Worth it | 15 | 10.2% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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