Hiking Poles ads in ChatGPT
Ads shown in ChatGPT conversations about Hiking Poles. We recorded 121 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 117 ads from 26 advertisers. Most often shown: llbean.com, nike.com and temu.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Hiking Poles conversations
top 25 of 26Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 117 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 53 | 45.3% |
| 2 | nike.com | 10 | 8.5% |
| 3 | temu.com | 7 | 6.0% |
| 4 | GOVX | 6 | 5.1% |
| 5 | Cotton Carrier | 4 | 3.4% |
| 6 | Whoop | 4 | 3.4% |
| 7 | Alpacas of Montana | 3 | 2.6% |
| 8 | OpticsPlanet | 3 | 2.6% |
| 9 | Bauerfeind USA | 2 | 1.7% |
| 10 | koa.com | 2 | 1.7% |
| 11 | Peax Equipment Co | 2 | 1.7% |
| 12 | Portland Gear | 2 | 1.7% |
| 13 | SPC/LST | 2 | 1.7% |
| 14 | vktry.com | 2 | 1.7% |
| 15 | 945 INDUSTRIES | 1 | 0.9% |
| 16 | Dreamland Safari Tours | 1 | 0.9% |
| 17 | Free Country | 1 | 0.9% |
| 18 | Havoc Racing | 1 | 0.9% |
| 19 | Hydrojug | 1 | 0.9% |
| 20 | Instaflex | 1 | 0.9% |
| 21 | Jotform | 1 | 0.9% |
| 22 | Nordstrom | 1 | 0.9% |
| 23 | PartGuys | 1 | 0.9% |
| 24 | Sport Kilt | 1 | 0.9% |
| 25 | Taskrabbit | 1 | 0.9% |
1 more advertisers shared the other 1 shown ads.
3 shown product ads (2.6%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 42 | 35.9% |
| Shopping ad (product name and price) | 75 | 64.1% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- llbean.comShopping ad
L.L.Bean Hikelite Four-Season Carbon Hiking Poles Carbon Matte/Green Transparent, Nylon/Aluminium
$170
Shown 42 times
- nike.comShopping ad
Men's Nike ACG Zegama Hike Hiking Shoes in Yellow, Size: 11 | IO7854-701
$190
Shown 9 times
- GOVXText ad
Camping Gear & Supplies
Shown 6 times
- temu.comShopping ad
2 Durable Telescopic Aluminum Trekking Poles, Ultra-lightweight Aluminum Alloy Hiking Sticks For Men And Women
$46.50
Shown 3 times
- Cotton CarrierText ad
Your New Hiking Essential
Shown 3 times
- Alpacas of MontanaText ad
The Best Alpaca Socks
Shown 2 times
- Peax Equipment CoText ad
PEAX Backcountry DUO Headlamp
Shown 2 times
- WhoopText ad
WHOOP
Shown 2 times
- Portland GearText ad
Portland Gear
Shown 2 times
- OpticsPlanetText ad
Comparing Outdoor Gear Retailers?
Shown 2 times
- SPC/LSTText ad
Durable Gear, Refined
Shown 2 times
- Zenni OpticalText ad
Sport Rx Sunglasses
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how to pack trekking poles for flying”, after the follow-up message, ChatGPT showed an ad from Portland Gear.
Text ad: “Portland Gear”
Fix or choose question · Oct 3, 23:32 ET
In a conversation that began “how to choose trekking pole grips”, after the follow-up message, ChatGPT showed an ad from Alpacas of Montana.
Text ad: “The Best Alpaca Socks”
Fix or choose question · Oct 3, 23:10 ET
In a conversation that began “best lightweight poles for the appalachian trail that won't break after a few hundred miles”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: L.L.Bean Hikelite Four-Season Carbon Hiking Poles Carbon Matte/Green Transparent, Nylon/Aluminium · $170
Best for question · Oct 4, 02:16 ET
In a conversation that began “are costco cascade mountain tech carbon poles as good as black diamond alpine carbon”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Camping Gear & Supplies”
Comparison question · Oct 3, 23:51 ET
In a conversation that began “are z poles worth it for an ultra or are they just extra weight to carry”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “WHOOP”
Worth it question · Oct 4, 00:26 ET
In a conversation that began “are cascade mountain tech poles worth it”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike ACG Zegama Hike Hiking Shoes in Yellow, Size: 11 | IO7854-701 · $190
Worth it question · Oct 4, 04:34 ET
In a conversation that began “how much do snow baskets and rubber tips cost to add to my poles”, after the follow-up message, ChatGPT showed an ad from Cotton Carrier.
Text ad: “Your New Hiking Essential”
Price question · Oct 4, 05:40 ET
In a conversation that began “how much does leki or black diamond charge to replace a broken pole section”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Aluminum Alloy Three-section Telescopic Internal Lock Trekking Pole, Full Eva Foam Handle, With Patterned Pole Shaft… · $23.87
Price question · Oct 3, 23:23 ET
In a conversation that began “i'm 66 and started hiking state parks with my wife, would trekking poles help with balance and which ones are simple to use”, after the follow-up message, ChatGPT showed an ad from Hydrojug.
Text ad: “Engineered to Keep Up”
Long scenario question · Oct 3, 23:20 ET
In a conversation that began “how do i set trekking pole length for uphill versus downhill sections”, after the follow-up message, ChatGPT showed an ad from vktry.com.
Text ad: “VKTRY Carbon FIber Insoles”
Fix or choose question · Oct 4, 02:00 ET
In a conversation that began “my twist lock poles are stuck together after a wet trip, how do i get them apart”, after the follow-up message, ChatGPT showed an ad from PartGuys.
Text ad: “One Part or Five Hundred”
Fix or choose question · Oct 4, 05:37 ET
In a conversation that began “how much should i spend on trekking poles for a thru hike of the pct”, after the follow-up message, ChatGPT showed an ad from OpticsPlanet.
Text ad: “Comparing Outdoor Gear Retailers?”
Price question · Oct 4, 02:17 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 23 | 19.7% |
| Comparison | 19 | 16.2% |
| Price | 18 | 15.4% |
| Fix or choose | 17 | 14.5% |
| Long scenario | 17 | 14.5% |
| Short search | 12 | 10.3% |
| Worth it | 11 | 9.4% |
More in Sports, Outdoor & Fitness
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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