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The Zebra ads in ChatGPT

In our capture of logged-out ChatGPT, 495 ads from The Zebra appeared on screen (all text ads), in 20 distinct ad copies across 10 industries and 52 topics. Each one appeared after our follow-up message asking for a sponsored ad.

thezebra.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
495
distinct ad copies
20
industries
10
topics
52

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where The Zebra advertised, not how often ChatGPT shows its ads.

Ad copies

The Zebra ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

20 ad copies

  • The ZebraSponsored

    Compare Rates Today

    Text ad · shown 207 times

    Questions it appeared after

    1. “home insurance rates in colorado springs”State Homeowners Insurance · Oct 3, 9:27 pm ET
    2. “allstate home insurance”Home Insurance · Oct 3, 9:29 pm ET
    3. “we just bought a house in Fort Lauderdale in zone AE and our lender requires flood insurance, should we go NFIP or private and with who?”Flood Insurance · Oct 3, 11:02 pm ET
    4. “is an independent agent worth it if i can get quotes online in five minutes”Independent Insurance Agents · Oct 4, 1:48 am ET
    5. “best home and auto bundle for a homeowner with one at fault accident on their record”Home & Auto Insurance Bundles · Oct 4, 3:20 am ET

    +202 more conversations with this ad copy

  • The ZebraSponsored

    Compare Quotes for Free

    Text ad · shown 77 times

    Questions it appeared after

    1. “I'm in Houston with a house that flooded during Harvey but not since, which insurers will still give me fair homeowners rates?”State Homeowners Insurance · Oct 3, 9:46 pm ET
    2. “how much is private flood insurance”Flood Insurance · Oct 3, 11:07 pm ET
    3. “our CEA policy has a 15 percent deductible on a 900k house in San Jose, are there private earthquake insurers with lower deductibles?”Earthquake Insurance · Oct 3, 11:12 pm ET
    4. “which comparison sites actually show quotes on screen instead of just collecting my info for agents”Insurance Comparison Sites · Oct 4, 1:05 am ET
    5. “do i need boat insurance”Boat Insurance · Oct 4, 3:13 am ET

    +72 more conversations with this ad copy

  • The ZebraSponsored

    Looking for Car Insurance?

    Text ad · shown 49 times

    Questions it appeared after

    1. “what to do when car insurance renewal jumps”Auto Insurance · Oct 3, 9:28 pm ET
    2. “is it worth dropping to state minimum coverage to save 60 dollars a month on my policy”Cheap Car Insurance · Oct 3, 9:30 pm ET
    3. “vehicle insurance”Auto Insurance · Oct 3, 9:32 pm ET
    4. “how do i decide between a cheap old car and a safer newer car for lower insurance as a new driver”New Driver Car Insurance · Oct 3, 11:09 pm ET
    5. “is bristol west worth it”High-Risk Auto Insurance · Oct 4, 4:43 am ET

    +44 more conversations with this ad copy

  • The ZebraSponsored

    We Search, You Save

    Text ad · shown 44 times

    Questions it appeared after

    1. “how much is car insurance for a 30 year old who just got their license in new york”New Driver Car Insurance · Oct 4, 1:30 am ET
    2. “root vs geico driveeasy for a careful driver in ohio who wants the biggest discount”Usage-Based Insurance · Oct 4, 3:45 am ET
    3. “how much would pay per mile insurance cost if i drive 300 miles a month in chicago”Usage-Based Insurance · Oct 4, 3:45 am ET
    4. “I'm buying a used truck from a private seller in Idaho with a bank loan, can I get gap insurance for a private sale and from whom?”Gap Insurance · Oct 4, 11:13 am ET
    5. “g wagon insurance cost per year”Luxury & Exotic Car Insurance · Oct 4, 11:23 am ET

    +39 more conversations with this ad copy

  • The ZebraSponsored

    Compare Home Insurance

    Text ad · shown 28 times

    Questions it appeared after

    1. “best home insurance for new homeowners”Home Insurance · Oct 3, 9:27 pm ET
    2. “is slide insurance worth it”State Homeowners Insurance · Oct 3, 9:40 pm ET
    3. “homeowners insurance cost in texas”State Homeowners Insurance · Oct 3, 9:45 pm ET
    4. “cea vs geovera for a house in los angeles with a 15 percent deductible concern”Earthquake Insurance · Oct 3, 11:11 pm ET
    5. “is a termite bond worth it in a state like mississippi where termites are everywhere”Termite Treatment · Oct 3, 11:21 pm ET

    +23 more conversations with this ad copy

  • The ZebraSponsored

    Stop Overpaying on Insurance

    Text ad · shown 23 times

    Questions it appeared after

    1. “american integrity vs universal property for a newer home in orlando”State Homeowners Insurance · Oct 3, 9:29 pm ET
    2. “homeowners insurance went up 30 percent”Home Insurance · Oct 3, 9:31 pm ET
    3. “best landlord insurance company that covers tenant caused damage and vandalism”Landlord Insurance · Oct 4, 4:43 am ET
    4. “i'm self employed and want dental coverage, how do i decide between buying on the marketplace or directly”Dental Insurance · Oct 4, 4:47 am ET
    5. “i want to compare home insurance in california but most sites say no carriers available, what are my options”Insurance Comparison Sites · Oct 4, 5:35 am ET

    +18 more conversations with this ad copy

  • The ZebraSponsored

    Home Insurance Estimates

    Text ad · shown 14 times

    Questions it appeared after

    1. “best home insurance for los angeles hills”State Homeowners Insurance · Oct 3, 10:38 pm ET
    2. “how much more does replacement cost coverage add compared to actual cash value on a house”Home Insurance · Oct 3, 10:44 pm ET
    3. “new home insurance”Home Insurance · Oct 3, 10:54 pm ET
    4. “how much is earthquake insurance for an 800k house in san jose with a 15 percent deductible”Earthquake Insurance · Oct 4, 2:36 am ET

    +10 more conversations with this ad copy

  • The ZebraSponsored

    Compare Car Insurance

    Text ad · shown 11 times

    Questions it appeared after

    1. “I'm 23, just graduated, and need my own car insurance for a 2015 Mazda3 in Columbus, what's realistically the cheapest option?”Cheap Car Insurance · Oct 3, 9:49 pm ET
    2. “car insurance companies”Auto Insurance · Oct 3, 9:58 pm ET
    3. “lowest car insurance”Cheap Car Insurance · Oct 3, 10:01 pm ET
    4. “how to find the cheapest car insurance”Cheap Car Insurance · Oct 3, 10:03 pm ET
    5. “auto insurance quotes”Auto Insurance · Oct 3, 10:29 pm ET

    +6 more conversations with this ad copy

  • The ZebraSponsored

    Compare Home Insurers

    Text ad · shown 9 times

    Questions it appeared after

    1. “is it worth using a comparison site for home insurance in florida or should i call an agent”Insurance Comparison Sites · Oct 4, 2:51 am ET
    2. “travelers vs allstate ho6”Condo Insurance · Oct 4, 3:52 am ET
    3. “is earthquake insurance worth it”Earthquake Insurance · Oct 4, 4:57 am ET
    4. “geovera vs palomar for earthquake coverage on a house in washington state”Earthquake Insurance · Oct 4, 5:03 am ET

    +5 more conversations with this ad copy

  • The ZebraSponsored

    See Home Insurance Rates

    Text ad · shown 6 times

    Questions it appeared after

    1. “best home insurance in san antonio for a family home in a newer subdivision”State Homeowners Insurance · Oct 3, 9:40 pm ET
    2. “average homeowners insurance in new york”State Homeowners Insurance · Oct 3, 9:40 pm ET
    3. “best home insurance for a manufactured home”Home Insurance · Oct 3, 10:13 pm ET

    +3 more conversations with this ad copy

  • The ZebraSponsored

    Explore Home Insurance

    Text ad · shown 6 times

    Questions it appeared after

    1. “I inherited my parents' paid off house in Michigan and need to put it in my name, what kind of homeowners policy should I get?”Home Insurance · Oct 3, 10:48 pm ET
    2. “best flood insurance for new jersey shore”Flood Insurance · Oct 3, 11:05 pm ET
    3. “we're building a new elevated house on the Outer Banks and want flood insurance lined up early, how do we get the best rate?”Flood Insurance · Oct 3, 11:13 pm ET

    +3 more conversations with this ad copy

  • The ZebraSponsored

    Compare Auto Quotes

    Text ad · shown 6 times

    Questions it appeared after

    1. “motorcycle premium went up what next”Motorcycle Insurance · Oct 3, 11:02 pm ET
    2. “best per mile insurance for a classic car i only drive on sunny weekends”Usage-Based Insurance · Oct 4, 2:21 am ET

    +4 more conversations with this ad copy

  • The ZebraSponsored

    Auto Quotes Made Simple

    Text ad · shown 3 times

    Questions it appeared after

    1. “how to compare new car quotes from dealers”New Cars · Oct 3, 9:43 pm ET
    2. “i have a ford x plan pin from a family member, how do i use it and is it better than negotiating myself?”New Cars · Oct 4, 11:18 am ET
    3. “best insurance setup for a driver who switches between uber eats, instacart and amazon flex all day”Rideshare & Delivery Insurance · Oct 4, 11:21 am ET
  • The ZebraSponsored

    Home Insurance Quotes

    Text ad · shown 3 times

    Questions it appeared after

    1. “how do i know if i'm underinsured on my home after big jumps in construction costs”Home Insurance · Oct 3, 9:47 pm ET
    2. “I'm a first time buyer in Charlotte with a 320k townhouse, not an HOA condo, does that need regular homeowners insurance and who's affordable?”Home Insurance · Oct 3, 9:53 pm ET
    3. “storage unit insurance from the facility vs my homeowners insurance coverage”Storage Units · Oct 4, 12:25 am ET
  • The ZebraSponsored

    Personalized Auto Quotes

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • The ZebraSponsored

    Get a Quote in Minutes

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • The ZebraSponsored

    Save on Home Insurance

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • The ZebraSponsored

    Shop Home Insurance

    Text ad · shown 1 time

    Questions it appeared after

    1. “is flood insurance worth it if my house is on a hill but the street floods every few years”Flood Insurance · Oct 4, 2:03 am ET
  • InsuranceZebra, Inc.Sponsored

    The Zebra: Instantly Compare Insurance Quotes

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • The ZebraSponsored

    Find Quotes Near You

    Text ad · shown 1 time

    Questions it appeared after

    1. “I'm 67 and drive retirees to airports through Lyft in Scottsdale a few days a week, what rideshare insurance makes sense for someone my age?”Rideshare & Delivery Insurance · Oct 4, 11:17 am ET
Where it showed

Where The Zebra ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 40 more topics, 151 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where The Zebra’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

EverQuote1,002 ads shown41 shared topicsGEICO552 ads shown31 shared topicsBestMoney420 ads shown25 shared topicsNerdwallet1,442 ads shown18 shared topicsJotform3,005 ads shown29 shared topicsNOW Insurance Services154 ads shown23 shared topicsHarvest Insurance Agency60 ads shown18 shared topicsJerry59 ads shown19 shared topicsNew York Life230 ads shown12 shared topicsLiberty Mutual Insurance112 ads shown20 shared topicsRocket Lawyer142 ads shown16 shared topicsKin Insurance32 ads shown9 shared topicsNeptune Flood30 ads shown5 shared topicsHarness Insure150 ads shown11 shared topicsMoney.com28 ads shown12 shared topicsThe Military Wallet33 ads shown10 shared topicsCoverSavvy Insurance28 ads shown6 shared topicsForbes423 ads shown13 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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