At-Home Hair Color ads in ChatGPT
Ads shown in ChatGPT conversations about At-Home Hair Color. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 134 ads from 35 advertisers. Most often shown: L'ange Hair, Elchim and temu.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in At-Home Hair Color conversations
top 25 of 35Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 134 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | L'ange Hair | 33 | 24.6% |
| 2 | Elchim | 17 | 12.7% |
| 3 | temu.com | 12 | 9.0% |
| 4 | top5best.com | 9 | 6.7% |
| 5 | Shop Sunday School | 8 | 6.0% |
| 6 | Cedar Lane Salon | 7 | 5.2% |
| 7 | Living Libations | 7 | 5.2% |
| 8 | Care to Beauty | 6 | 4.5% |
| 9 | Keratin Salon Direct | 5 | 3.7% |
| 10 | naturcolor.com | 3 | 2.2% |
| 11 | amazon.com | 2 | 1.5% |
| 12 | Bucking Beards | 2 | 1.5% |
| 13 | ANILLO | 1 | 0.7% |
| 14 | BIG KIZZY | 1 | 0.7% |
| 15 | DESIGNME HAIR USA | 1 | 0.7% |
| 16 | DoorDash | 1 | 0.7% |
| 17 | Etsy | 1 | 0.7% |
| 18 | feelforever21.com | 1 | 0.7% |
| 19 | Hainsworth & Co. | 1 | 0.7% |
| 20 | IL MAKIAGE | 1 | 0.7% |
| 21 | Indulge Salon | 1 | 0.7% |
| 22 | Jolie Skin Company | 1 | 0.7% |
| 23 | Lumen Salon | 1 | 0.7% |
| 24 | mercari.com | 1 | 0.7% |
| 25 | Neiman Marcus | 1 | 0.7% |
10 more advertisers shared the other 10 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 96 | 71.6% |
| Shopping ad (product name and price) | 38 | 28.4% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- L'ange HairText ad
Hair Care, Holiday Price
Shown 23 times
- ElchimText ad
Elchim Official Hair Tools
Shown 14 times
- Shop Sunday SchoolText ad
Mason Pearson Brushes Are Back in Stock
Shown 8 times
- Living LibationsText ad
Wholesome Hair Care
Shown 7 times
- Cedar Lane SalonText ad
Color & Extensions
Shown 7 times
- temu.comShopping ad
Semi-permanent Hair Dye Kit With Developer And Applicator Tools - Long-lasting (pink, Silvery, Golden, Blue, Brown, Purple, Black, Red…
$6.99
Shown 3 times
- Keratin Salon DirectText ad
Smoother, Softer Hair for Months
Shown 3 times
- Bucking BeardsText ad
Premium Beard Care for Sensitive Skin
Shown 2 times
- Care to BeautyShopping ad
Toppik Hair Building Fibers Dark Brown 55g (1.94oz)
$75.02
Shown 2 times
- naturcolor.comShopping ad
5N Light Burdock
$16.95
Shown 2 times
- Lumen SalonText ad
Want long, fuller hair with natural-looking color?
Shown 1 time
- mercari.comShopping ad
Revlon 2 Pack Colorsilk Beautiful Color Permanent Hair Color, Long-Lasting High- - New Beauty | Size: m
$16
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “I have very long thick hair, what's the best at home color kit that won't run out halfway through?”, after the follow-up message, ChatGPT showed an ad from Shop Sunday School.
Text ad: “Mason Pearson Brushes Are Back in Stock”
Long scenario question · Oct 3, 23:05 ET
In a conversation that began “is a hair color subscription worth it”, after the follow-up message, ChatGPT showed an ad from L'ange Hair.
Text ad: “Hair Care, Holiday Price”
Worth it question · Oct 3, 23:46 ET
In a conversation that began “my box dye came out patchy with darker ends and lighter roots, how do i even it out”, after the follow-up message, ChatGPT showed an ad from Lumen Salon.
Text ad: “Want long, fuller hair with natural-looking color?”
Fix or choose question · Oct 4, 02:44 ET
In a conversation that began “just for men vs a salon beard color, which looks more natural on a salt and pepper beard”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Just For Men Hair Color, Men's Hair Dye, -Free, Gel, 4 Pack · $40.37
Comparison question · Oct 3, 23:24 ET
In a conversation that began “hair toner”, after the follow-up message, ChatGPT showed an ad from Elchim.
Text ad: “Elchim Official Hair Tools”
Short search question · Oct 3, 23:10 ET
In a conversation that began “what's the cheapest way to color long thick hair at home without running out of dye”, after the follow-up message, ChatGPT showed an ad from Living Libations.
Text ad: “Wholesome Hair Care”
Price question · Oct 4, 05:28 ET
In a conversation that began “warm or cool hair color for my skin”, after the follow-up message, ChatGPT showed an ad from IL MAKIAGE.
Text ad: “Try Before You Buy”
Fix or choose question · Oct 3, 23:26 ET
In a conversation that began “best hair color for a guy who wants to blend gray rather than cover it completely”, after the follow-up message, ChatGPT showed an ad from VitalPlus Luxury Head Spa NYC Midtown.
Text ad: “Best Relax in NYC”
Best for question · Oct 3, 23:16 ET
In a conversation that began “how much does a root touch up kit cost per use if i do it every three weeks”, after the follow-up message, ChatGPT showed an ad from Keratin Salon Direct.
Text ad: “Salon Treatment at Home”
Price question · Oct 4, 04:54 ET
In a conversation that began “clairol nice n easy vs l'oreal preference”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best loreal preference · $29.91
Comparison question · Oct 3, 23:33 ET
In a conversation that began “best box dye for going from dark brown to a lighter brown without turning orange”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Shade Variation Mask · $53
Best for question · Oct 3, 23:04 ET
In a conversation that began “how to get hair dye off skin”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Shopping ad: Makeup Remover, 5.07 oz. · $59.50
Fix or choose question · Oct 3, 23:33 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 27 | 20.1% |
| Price | 23 | 17.2% |
| Long scenario | 20 | 14.9% |
| Comparison | 17 | 12.7% |
| Fix or choose | 20 | 14.9% |
| Short search | 14 | 10.4% |
| Worth it | 13 | 9.7% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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