Walking Shoes ads in ChatGPT
Ads shown in ChatGPT conversations about Walking Shoes. We recorded 147 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 141 ads from 31 advertisers. Most often shown: GOVX, NOBULL and Thefirstyoung.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Walking Shoes conversations
top 25 of 31Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 141 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | GOVX | 25 | 17.7% |
| 2 | NOBULL | 17 | 12.1% |
| 3 | Thefirstyoung | 13 | 9.2% |
| 4 | balega.com | 11 | 7.8% |
| 5 | HOKA | 8 | 5.7% |
| 6 | scheels.com | 7 | 5.0% |
| 7 | Tieks by Gavrieli | 7 | 5.0% |
| 8 | brooksrunning.com | 5 | 3.5% |
| 9 | Nordstrom | 5 | 3.5% |
| 10 | nike.com | 4 | 2.8% |
| 11 | DSW | 3 | 2.1% |
| 12 | On | 3 | 2.1% |
| 13 | temu.com | 3 | 2.1% |
| 14 | Neiman Marcus | 2 | 1.4% |
| 15 | Nordstrom Rack | 2 | 1.4% |
| 16 | poshmark.com | 2 | 1.4% |
| 17 | UGG | 2 | 1.4% |
| 18 | Alaska Gear Company | 1 | 0.7% |
| 19 | Alpacas of Montana | 1 | 0.7% |
| 20 | cettire.com | 1 | 0.7% |
| 21 | Consumer Picks | 1 | 0.7% |
| 22 | Happy Yak | 1 | 0.7% |
| 23 | JCPenney | 1 | 0.7% |
| 24 | Lanzera | 1 | 0.7% |
| 25 | llbean.com | 1 | 0.7% |
6 more advertisers shared the other 6 shown ads.
8 shown product ads (5.7%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 101 | 71.6% |
| Shopping ad (product name and price) | 40 | 28.4% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- GOVXText ad
Shop Athletic Footwear At GOVX
Shown 25 times
- ThefirstyoungText ad
Made for All-Day Comfort
Shown 13 times
- NOBULLText ad
Shoes for Walks and Jogs
Shown 10 times
- balega.comText ad
IMPLUSLLC
Built for Long Run Comfort
Shown 6 times
- NordstromText ad
Start With the Shoes
Shown 4 times
- HOKAText ad
HOKA Shoes
Shown 4 times
- Tieks by GavrieliText ad
Comfortable Ballet Flats For Women
Shown 3 times
- OnText ad
Cloudmonster 3
Shown 3 times
- UGGText ad
Shop New UGG Styles
Shown 2 times
- nike.comShopping ad
Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 7.5 | IO7932-001
$200
Shown 2 times
- brooksrunning.comShopping ad
Brooks Running Men's Ghost 18 Road Running Shoes Primer Grey/Oyster Mushroom
$150
Shown 2 times
- Consumer PicksText ad
Top 5 Insoles 2026
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “lightweight walking shoes”, after the follow-up message, ChatGPT showed an ad from Thefirstyoung.
Text ad: “Made for All-Day Comfort”
Short search question · Oct 3, 22:05 ET
In a conversation that began “how to make my walking shoes more comfortable without buying new ones”, after the follow-up message, ChatGPT showed an ad from Consumer Picks.
Text ad: “Top 5 Insoles 2026”
Fix or choose question · Oct 3, 22:15 ET
In a conversation that began “I work retail and stand on concrete for 9 hour shifts, which walking shoes hold up best for under $120?”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Shop Athletic Footwear At GOVX”
Long scenario question · Oct 3, 22:43 ET
In a conversation that began “is it worth getting a second pair of walking shoes to rotate”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Text ad: “Shoes You'll Wear on Repeat”
Worth it question · Oct 3, 21:23 ET
In a conversation that began “asics gel contend vs skechers for walking”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Built for Long Run Comfort”
Comparison question · Oct 3, 21:46 ET
In a conversation that began “should I get skechers slip ins or hey dudes for running errands”, after the follow-up message, ChatGPT showed an ad from Tieks by Gavrieli.
Text ad: “Comfortable Ballet Flats For Women”
Comparison question · Oct 3, 22:25 ET
In a conversation that began “best walking shoes for someone with a wide forefoot but a narrow heel”, after the follow-up message, ChatGPT showed an ad from NOBULL.
Text ad: “Shoes for Walks and Jogs”
Best for question · Oct 3, 22:02 ET
In a conversation that began “best walking shoes for hot summer days”, after the follow-up message, ChatGPT showed an ad from Zenni Optical.
Text ad: “Sunglasses That Stay Put”
Best for question · Oct 3, 21:37 ET
In a conversation that began “affordable walking shoes for women under $70”, after the follow-up message, ChatGPT showed an ad from HOKA.
Text ad: “HOKA Shoes”
Price question · Oct 3, 21:52 ET
In a conversation that began “I need a slip on walking shoe for airport security that I can still walk miles in once I land, recommendations?”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: Women's Propet TravelActiv Slip On Shoes 6 Regular All Black · $89.99
Long scenario question · Oct 3, 21:27 ET
In a conversation that began “are new balance 928 worth the price”, after the follow-up message, ChatGPT showed an ad from poshmark.com.
Shopping ad: New New Balance Men's 928 V3 Walking Shoe In Black · $123
Worth it question · Oct 3, 21:33 ET
In a conversation that began “my skechers stretched out and feel loose now, what can I do”, after the follow-up message, ChatGPT showed an ad from Orthoflexx.
Text ad: “OrthoFlexx® | Arch Support that Doesn't Collapse”
Fix or choose question · Oct 3, 21:38 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.6% |
| Comparison | 21 | 14.9% |
| Price | 22 | 15.6% |
| Fix or choose | 18 | 12.8% |
| Long scenario | 22 | 15.6% |
| Short search | 14 | 9.9% |
| Worth it | 15 | 10.6% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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