New Cars ads in ChatGPT
Ads shown in ChatGPT conversations about New Cars. We recorded 162 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 161 ads from 58 advertisers. Most often shown: Nissan, Capital One and BMW USA.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in New Cars conversations
top 25 of 58Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 161 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Nissan | 20 | 12.4% |
| 2 | Capital One | 15 | 9.3% |
| 3 | BMW USA | 8 | 5.0% |
| 4 | Toyota of Bay Ridge Brooklyn | 7 | 4.3% |
| 5 | Liberty Mutual Insurance | 5 | 3.1% |
| 6 | Paragon Acura | 5 | 3.1% |
| 7 | Robert Horne Ford | 5 | 3.1% |
| 8 | White Plains Honda | 5 | 3.1% |
| 9 | Cadillac | 4 | 2.5% |
| 10 | currytoyota.com | 4 | 2.5% |
| 11 | Get Endurance Warranty | 4 | 2.5% |
| 12 | Insurify | 4 | 2.5% |
| 13 | kbb.com | 4 | 2.5% |
| 14 | Subaru | 4 | 2.5% |
| 15 | CarMax | 3 | 1.9% |
| 16 | Cars.com | 3 | 1.9% |
| 17 | efaq.com | 3 | 1.9% |
| 18 | Lease End | 3 | 1.9% |
| 19 | mtregistrationservices.com | 3 | 1.9% |
| 20 | BestMoney | 2 | 1.2% |
| 21 | Chevrolet | 2 | 1.2% |
| 22 | Driveway | 2 | 1.2% |
| 23 | GEICO | 2 | 1.2% |
| 24 | GoWizard | 2 | 1.2% |
| 25 | LASFIT | 2 | 1.2% |
33 more advertisers shared the other 40 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 156 | 96.9% |
| Shopping ad (product name and price) | 5 | 3.1% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- NissanText ad
Sentra Features & MPG
Shown 8 times
- Toyota of Bay Ridge BrooklynText ad
Wide Selection of Used Cars - TOYOTA OF BAY RIDGE
Shown 7 times
- Liberty Mutual InsuranceText ad
Check Auto Prices
Shown 5 times
- Robert Horne FordText ad
2026 Ford Bronco Sport - Apache Junction
Shown 4 times
- currytoyota.comText ad
Market Masters Media Group
Shop New Toyota Models at Curry Toyota
Shown 4 times
- Capital OneText ad
New Cars For Sale
Shown 4 times
- CadillacText ad
2026 Cadillac LYRIQ
Shown 3 times
- efaq.comText ad
Vehicle History Reports
Shown 3 times
- GoWizardText ad
Top 5 Auto Warranty Companies
Shown 2 times
- LASFITShopping ad
2021-2026 Kia K5 Premium Floor Mats Set 2021-2025 / FWD / 1st & 2nd Row
$149.99
Shown 2 times
- SubaruText ad
2026 Subaru Impreza
Shown 2 times
- The ZebraText ad
Auto Quotes Made Simple
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is a new car worth it if i only drive 6000 miles a year”, after the follow-up message, ChatGPT showed an ad from Toyota of Bay Ridge Brooklyn.
Text ad: “Wide Selection of Used Cars - TOYOTA OF BAY RIDGE”
Worth it question · Oct 3, 22:47 ET
In a conversation that began “how much is a new kia k4”, after the follow-up message, ChatGPT showed an ad from GoWizard.
Text ad: “Top 5 Auto Warranty Companies”
Price question · Oct 4, 11:17 ET
In a conversation that began “hyundai elantra vs kia k4”, after the follow-up message, ChatGPT showed an ad from efaq.com.
Text ad: “Vehicle History Reports”
Comparison question · Oct 3, 22:51 ET
In a conversation that began “is the 2026 honda accord better than the hyundai sonata for highway commuting”, after the follow-up message, ChatGPT showed an ad from ultraspeedwheel.com.
Shopping ad: 19" EXL Style Gloss Black Wheels Fit Honda Accord EX LX Sport Coupe Sedan Civic EX LX SI Acura TSX · $959
Comparison question · Oct 3, 21:48 ET
In a conversation that began “how much does it cost to own a new compact car for 5 years including insurance and maintenance”, after the follow-up message, ChatGPT showed an ad from BestMoney.
Text ad: “Cheap Car Insurance from $29/mo”
Price question · Oct 3, 21:25 ET
In a conversation that began “best new car for minnesota winters if i don't want an suv”, after the follow-up message, ChatGPT showed an ad from General Tire.
Text ad: “General Tire Promo - G-Max RS”
Best for question · Oct 3, 22:40 ET
In a conversation that began “we just moved to denver and my old civic struggles in snow, what new car with awd should i buy for under 35k?”, after the follow-up message, ChatGPT showed an ad from Nissan.
Text ad: “Best Compact SUV?”
Long scenario question · Oct 3, 22:43 ET
In a conversation that began “best new car for a 2 hour daily commute”, after the follow-up message, ChatGPT showed an ad from Cadillac.
Text ad: “2026 Cadillac LYRIQ”
Best for question · Oct 3, 21:50 ET
In a conversation that began “i'm a first time buyer with about 5k saved and want a new car under 25k, which models are best?”, after the follow-up message, ChatGPT showed an ad from currytoyota.com.
Text ad: “Shop New Toyota Models at Curry Toyota”
Long scenario question · Oct 3, 21:31 ET
In a conversation that began “new car making a rattling noise from the dashboard after 2 weeks, what do i do”, after the follow-up message, ChatGPT showed an ad from Get Endurance Warranty.
Text ad: “Never Pay for Auto Repairs Again”
Fix or choose question · Oct 3, 22:25 ET
In a conversation that began “how to find a car under msrp”, after the follow-up message, ChatGPT showed an ad from Capital One.
Text ad: “New Cars For Sale”
Fix or choose question · Oct 3, 21:54 ET
In a conversation that began “is the mazda3 turbo worth the extra money”, after the follow-up message, ChatGPT showed an ad from Driveway.
Text ad: “Your car search, easier.”
Worth it question · Oct 3, 21:27 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 18.0% |
| Fix or choose | 28 | 17.4% |
| Price | 26 | 16.1% |
| Long scenario | 24 | 14.9% |
| Comparison | 23 | 14.3% |
| Worth it | 16 | 9.9% |
| Short search | 15 | 9.3% |
More in Automotive
Other Automotive topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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