GPT Ad Library
Advertiser

ESET ads in ChatGPT

In our capture of logged-out ChatGPT, 252 ads from ESET appeared on screen (all text ads), in 18 distinct ad copies across 8 industries and 53 topics. Each one appeared after our follow-up message asking for a sponsored ad.

eset.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
252
distinct ad copies
18
industries
8
topics
53

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where ESET advertised, not how often ChatGPT shows its ads.

Ad copies

ESET ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

18 ad copies

  • ESETSponsored

    ESET® Smart Home Protection

    Text ad · shown 97 times

    Questions it appeared after

    1. “is the eero max 7 worth it”Mesh Wi-Fi Routers · Oct 4, 12:54 am ET
    2. “best smart home controller for a vacation home i want to monitor remotely”Smart Home Hubs · Oct 4, 2:17 am ET
    3. “my eufy camera stopped saving recordings to the homebase, what should i check first”Home Security Cameras · Oct 4, 3:21 am ET
    4. “is a home security system worth it”Home Security Installation · Oct 4, 4:21 am ET
    5. “synology ds925+”NAS and Home Servers · Oct 4, 11:16 am ET

    +92 more conversations with this ad copy

  • ESETSponsored

    ESET®: The Comparison That Matters for SMBs

    Text ad · shown 44 times

    Questions it appeared after

    1. “best antivirus for a 10 person office”Endpoint Security · Oct 3, 9:42 pm ET
    2. “microsoft defender for endpoint plan 2 price”EDR & XDR · Oct 3, 9:47 pm ET
    3. “is sophos xgs better than sonicwall for a small business that uses sophos endpoint already”Network Firewalls · Oct 3, 11:19 pm ET
    4. “our company uses defender for office 365 plan 1 and leadership asks if plan 2 or a third party tool is the better upgrade, what would you advise?”Email Security · Oct 4, 4:22 am ET
    5. “is there a dns filtering service under $1 per user per month that still has a roaming agent”DNS & Web Filtering · Oct 4, 11:13 am ET

    +39 more conversations with this ad copy

  • ESETSponsored

    ESET® PROTECT: Buy Business Security Online

    Text ad · shown 28 times

    Questions it appeared after

    1. “best endpoint protection that also does usb device control and web filtering for an office”Endpoint Security · Oct 3, 9:59 pm ET
    2. “best edr under $10 per endpoint”EDR & XDR · Oct 3, 10:09 pm ET
    3. “how much does abnormal security cost for a 500 person company compared to proofpoint”Email Security · Oct 3, 11:10 pm ET
    4. “how much does dlp software cost”Data Loss Prevention · Oct 4, 5:37 am ET
    5. “I run IT for a 45 person engineering firm and want to block phishing and malware domains on every laptop, even at home, what dns filter should we use?”DNS & Web Filtering · Oct 4, 11:15 am ET

    +23 more conversations with this ad copy

  • ESETSponsored

    Comparing Business Antivirus? Try ESET®

    Text ad · shown 18 times

    Questions it appeared after

    1. “is sophos intercept x worth the price”Endpoint Security · Oct 3, 9:49 pm ET
    2. “what should i look for in business antivirus”Endpoint Security · Oct 3, 9:51 pm ET
    3. “is cybereason still worth buying”EDR & XDR · Oct 3, 10:11 pm ET
    4. “crowdstrike falcon complete cost per endpoint”Managed Detection & Response · Oct 3, 10:34 pm ET
    5. “cyber insurance quotes for a manufacturing company with 100 employees in ohio”Cyber Insurance · Oct 4, 4:30 am ET

    +13 more conversations with this ad copy

  • ESETSponsored

    ESET®: The Smarter Business Antivirus

    Text ad · shown 13 times

    Questions it appeared after

    1. “our endpoint protection keeps flagging our accounting software as malicious, how do i whitelist it safely”Endpoint Security · Oct 3, 9:35 pm ET
    2. “is upgrading from defender for business to defender for endpoint plan 2 worth it for 250 users”EDR & XDR · Oct 3, 9:47 pm ET
    3. “best endpoint security”Endpoint Security · Oct 3, 9:52 pm ET
    4. “my boss wants one vendor for antivirus, web filtering and patching across 90 computers, what endpoint suite would you look at first?”Endpoint Security · Oct 3, 9:53 pm ET
    5. “cybereason edr”EDR & XDR · Oct 3, 10:21 pm ET

    +8 more conversations with this ad copy

  • ESETSponsored

    Save 30% on ESET HOME Security

    Text ad · shown 11 times

    Questions it appeared after

    1. “sophos vs eset which is better”Endpoint Security · Oct 3, 10:02 pm ET
    2. “how much does mcafee plus cost if i only need it for one laptop and one phone”Home Antivirus · Oct 4, 1:50 am ET
    3. “how much is norton 360 per year”Home Antivirus · Oct 4, 2:02 am ET
    4. “our family has four windows laptops, two macbooks, and five phones, what antivirus plan covers everything for a fair price?”Home Antivirus · Oct 4, 3:31 am ET
    5. “is malwarebytes premium worth it alongside windows defender or is that redundant”Home Antivirus · Oct 4, 4:50 am ET

    +6 more conversations with this ad copy

  • ESETSponsored

    ESET® Security. Zero System Drag.

    Text ad · shown 10 times

    Questions it appeared after

    1. “best laptop for seniors who just browse”Laptops · Oct 3, 10:12 pm ET
    2. “asus tuf a16 vs acer predator helios neo 16 for under $1300, which runs cooler”Gaming Laptops · Oct 3, 10:39 pm ET
    3. “best gaming router 2026”Gaming Internet · Oct 4, 3:57 am ET
    4. “compare gaming routers from asus, netgear and tp-link for a two story house”Gaming Internet · Oct 4, 4:13 am ET

    +6 more conversations with this ad copy

  • ESETSponsored

    Buy ESET® Security

    Text ad · shown 8 times

    Questions it appeared after

    1. “how much does cortex xdr pro per endpoint cost versus pro per gb”EDR & XDR · Oct 3, 10:11 pm ET
    2. “sophos xdr price for 100 users”EDR & XDR · Oct 3, 10:13 pm ET
    3. “how much does crowdstrike falcon go cost”Endpoint Security · Oct 3, 10:29 pm ET
    4. “defender for office 365 plan 2 cost”Email Security · Oct 4, 3:50 am ET

    +4 more conversations with this ad copy

  • ESETSponsored

    AI-Native Business Security. ESET®.

    Text ad · shown 5 times

    Questions it appeared after

    1. “endpoint security software”Endpoint Security · Oct 3, 10:16 pm ET
    2. “is crowdstrike falcon go worth it”Endpoint Security · Oct 3, 10:31 pm ET
    3. “threatconnect vs anomali for intel management”Threat Intelligence · Oct 4, 11:17 am ET
    4. “seraphic vs layerx for protecting existing chrome and edge installs instead of deploying a new browser”Enterprise Browser Security · Oct 4, 11:22 am ET

    +1 more conversation with this ad copy

  • ESETSponsored

    ESET® MDR: Audit-Ready Security & Compliance

    Text ad · shown 5 times

    Questions it appeared after

    1. “is a soc 2 type 1 worth getting first or should we go straight to type 2”Compliance Automation · Oct 3, 10:16 pm ET
    2. “our company handles payment data for 200 small restaurants and we need pci dss compliance help, what software and qsa options fit our size?”Compliance Automation · Oct 3, 10:24 pm ET
    3. “I'm the security lead at a fintech and auditors want quarterly access reviews across 80 apps, what identity governance tool fits a 500 person company?”Identity & Access Management · Oct 3, 10:24 pm ET
    4. “best compliance tool for an msp that wants to offer soc 2 readiness as a service”Compliance Automation · Oct 3, 10:26 pm ET
    5. “delve vs vanta for soc 2”Compliance Automation · Oct 3, 10:39 pm ET
  • ESETSponsored

    ESET® MDR: Always-On Cyber Defense

    Text ad · shown 3 times

    Questions it appeared after

    1. “what should we expect from an mdr during an actual ransomware incident at 3am on a saturday”Managed Detection & Response · Oct 3, 9:54 pm ET
    2. “best edr for incident response teams”EDR & XDR · Oct 3, 10:25 pm ET
    3. “what should a siem rfp include for a mid-sized company with 2,000 employees”SIEM · Oct 3, 10:37 pm ET
  • ESETSponsored

    ESET® MDR: The Comparison That Matters

    Text ad · shown 3 times

    Questions it appeared after

    1. “what's the right way to run two edr agents side by side during a migration”EDR & XDR · Oct 3, 10:10 pm ET
    2. “is threatlocker worth it”Privileged Access Management · Oct 3, 10:24 pm ET
    3. “is crowdstrike falcon worth it”EDR & XDR · Oct 3, 10:40 pm ET
  • ESETSponsored

    ESET® MDR: Built for SMB and Enterprise

    Text ad · shown 2 times

    Questions it appeared after

    1. “is trend vision one worth it”EDR & XDR · Oct 3, 10:11 pm ET
    2. “best edr for developers' macbooks that won't break homebrew, docker or local builds”EDR & XDR · Oct 3, 10:23 pm ET
  • ESETSponsored

    24/7 SOC: ESET® MDR

    Text ad · shown 1 time

    Questions it appeared after

    1. “best mdr for a nonprofit with 60 staff that got an insurance discount offer for 24/7 monitoring”Managed Detection & Response · Oct 3, 9:49 pm ET
  • ESETSponsored

    ESET® Managed Detection & Response

    Text ad · shown 1 time

    Questions it appeared after

    1. “how much should a 50 person company expect to pay per year for endpoint protection”Endpoint Security · Oct 3, 9:53 pm ET
  • ESETSponsored

    Stop Ransomware Fast

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • ESETSponsored

    Comparing AV? Pick ESET®

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • ESETSponsored

    Protect Every Device With ESET®

    Text ad · shown 1 time

    Questions it appeared after

    1. “i'm switching from an iphone 12 to android for the first time and want something that feels premium, what should i buy”Smartphones · Oct 4, 11:22 am ET
Where it showed

Where ESET ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 41 more topics, 78 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where ESET’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

tapo.com380 ads shown20 shared topicsMiles IT229 ads shown29 shared topicsGetApp871 ads shown23 shared topicsRed River Technology152 ads shown26 shared topicsIronclad586 ads shown20 shared topicsNetwrix148 ads shown18 shared topicsBitdefender305 ads shown21 shared topicsAura Consolidated Group350 ads shown14 shared topicsorangehardwares.com262 ads shown24 shared topicsManageEngine134 ads shown19 shared topicsEricsson233 ads shown15 shared topicsReliaQuest159 ads shown13 shared topicsCoreView USA54 ads shown12 shared topicstemu.com2,744 ads shown16 shared topicsSimpliSafe418 ads shown6 shared topicsOptimum470 ads shown15 shared topicsXfinity Special308 ads shown14 shared topicsTorq124 ads shown10 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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