Tumble ads in ChatGPT
In our capture of logged-out ChatGPT, 838 ads from Tumble appeared on screen (all text ads), in 4 distinct ad copies across 7 industries and 65 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 838
- distinct ad copies
- 4
- industries
- 7
- topics
- 65
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Tumble advertised, not how often ChatGPT shows its ads.
Tumble ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
4 ad copies
- TumbleSponsored
Tumble | Pet-Friendly, Washable Rugs
Text ad · shown 600 times
Questions it appeared after
- “best litter for a kitten who plays in the box and scatters it everywhere”Cat Litter · Oct 3, 9:25 pm ET
- “good wet cat food under 75 cents a can that cats actually like”Cat Food · Oct 3, 9:26 pm ET
- “best potty bells for door training”Puppy Supplies · Oct 3, 10:58 pm ET
- “chew-proof dog bed”Dog Beds · Oct 3, 10:58 pm ET
- “best carpet cleaners in seattle for a house with three cats and years of hairballs and odor”Carpet Cleaning · Oct 3, 11:08 pm ET
+595 more conversations with this ad copy
- TumbleSponsored
Pet messes happen. Tumble can handle them.
Text ad · shown 155 times
Questions it appeared after
- “tofu cat litter”Cat Litter · Oct 3, 9:23 pm ET
- “I'm trying to decide between PetSmart grooming and a local independent groomer for my cockapoo, what would you choose?”Pet Grooming Services · Oct 3, 10:59 pm ET
- “best self cleaning box for a maine coon”Litter Boxes · Oct 3, 11:02 pm ET
- “impact vs gunner g1 kennel”Crates & Kennels · Oct 3, 11:05 pm ET
- “how to choose a slow feeder bowl”Feeders & Water Fountains · Oct 3, 11:08 pm ET
+150 more conversations with this ad copy
- TumbleSponsored
Tumble | Rugs Made for Together
Text ad · shown 57 times
Questions it appeared after
- “best interior paint for a house with two big dogs scuffing up the walls”Interior Paint · Oct 3, 10:24 pm ET
- “wool vs polypropylene rug”Rugs · Oct 3, 11:05 pm ET
- “cost to clean area rugs professionally”Carpet Cleaning · Oct 3, 11:09 pm ET
- “best flooring for a house with two big dogs and a lot of muddy paws in the pacific northwest”Flooring Installation · Oct 3, 11:50 pm ET
- “are washable entryway rugs worth it or do they slide around too much”Entryway Furniture · Oct 3, 11:54 pm ET
+52 more conversations with this ad copy
- TumbleSponsored
A beautiful rug made for real life
Text ad · shown 26 times
Questions it appeared after
- “Me and two roommates are splitting the cost of a couch for our shared apartment, we have about $600 total, what's good?”Sofas & Sectionals · Oct 3, 9:48 pm ET
- “best modern cat bed for minimalists”Cat Beds · Oct 4, 11:15 am ET
- “I love the look of boucle chairs but have a black lab that sheds, will the fabric hold up or should I buy something else?”Accent Chairs · Oct 4, 11:25 am ET
+23 more conversations with this ad copy
Where Tumble ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
and 53 more topics, 323 ads in all
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where Tumble’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
Chewy632 ads shown40 shared topics
temu.com2,744 ads shown52 shared topics
Tuft and Paw103 ads shown16 shared topics
Wayfair770 ads shown20 shared topics
llbean.com949 ads shown22 shared topics
Potty Buddy76 ads shown17 shared topics
BISSELL109 ads shown23 shared topics
Living Spaces433 ads shown20 shared topics
atlaspetcompany.com126 ads shown13 shared topics
SharkNinja Operating276 ads shown12 shared topicsHappy Howl113 ads shown20 shared topics
Furbo Pet Camera119 ads shown15 shared topics
Kole Imports & Closeouts243 ads shown16 shared topics
CityVet98 ads shown16 shared topics
Foodiepaws82 ads shown12 shared topicsfarmvet.com76 ads shown9 shared topics
top5best.com535 ads shown33 shared topics
iRobot74 ads shown25 shared topicsHow this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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All 20 industries, the most shown topics and the guides, one link each.
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