Business Software ads in ChatGPT
Ads shown in ChatGPT conversations about business software topics. Across 6,202 conversations in 63 sub-niches, ChatGPT showed 6,164 ads from 629 advertisers after the follow-up message. Most often shown: Jotform, Gong.io and GetApp.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in Business Software
top 30 of 629Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 936 | 15.2% |
| 2 | Gong.io | 292 | 4.7% |
| 3 | GetApp | 265 | 4.3% |
| 4 | Intuit Quickbooks | 257 | 4.2% |
| 5 | Datarails | 121 | 2.0% |
| 6 | Salary.com | 119 | 1.9% |
| 7 | Ironclad | 94 | 1.5% |
| 8 | Monday.com | 86 | 1.4% |
| 9 | Constant Contact | 79 | 1.3% |
| 10 | Deel | 78 | 1.3% |
| 11 | Humani HR | 76 | 1.2% |
| 12 | HighLevel | 72 | 1.2% |
| 13 | ActiveCampaign | 71 | 1.2% |
| 14 | Juicebox | 71 | 1.2% |
| 15 | Asana | 65 | 1.1% |
| 16 | Lawyer.com | 64 | 1.0% |
| 17 | Capterra | 60 | 1.0% |
| 18 | Crunchtime | 57 | 0.9% |
| 19 | Zoho | 54 | 0.9% |
| 20 | CogniAgent | 52 | 0.8% |
| 21 | Beehiiv | 50 | 0.8% |
| 22 | Box | 49 | 0.8% |
| 23 | Jitterbit | 49 | 0.8% |
| 24 | BigTime Software | 48 | 0.8% |
| 25 | Pipedrive | 47 | 0.8% |
| 26 | Pendo.io | 41 | 0.7% |
| 27 | Jobber | 40 | 0.6% |
| 28 | SignNow | 40 | 0.6% |
| 29 | ctm.com | 37 | 0.6% |
| 30 | Eventbrite | 37 | 0.6% |
599 more advertisers shared the other 2,757 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 6,162 | 100.0% |
| Shopping ad (product name and price) | 2 | <0.1% |
Business Software sub-niches
63 sub-nichesEvery sub-niche in our capture, by ads shown. The 40 with at least 50 shown ads have their own page.
| Sub-niche | Ads shown |
|---|---|
| Accounting Software | 159 |
| Email Marketing | 159 |
| Help Desk | 158 |
| HR Software | 158 |
| Project Management | 158 |
| CRM | 157 |
| Payroll | 157 |
| Inventory Management | 152 |
| Marketing Automation | 152 |
| Sales Engagement | 152 |
| Contract Management | 151 |
| Field Service | 151 |
| Performance Management | 151 |
| Recruiting & ATS | 151 |
| Sales Intelligence | 151 |
| Social Media Management | 151 |
| Analytics & BI | 150 |
| Construction Software | 150 |
| Customer Success | 150 |
| ERP Software | 150 |
| Forms & Surveys | 150 |
| Invoicing & Billing | 150 |
| Legal Practice Software | 150 |
| Property Management | 150 |
| Scheduling & Booking | 150 |
| Webinar Software | 150 |
| Document Management | 149 |
| Employee Scheduling | 149 |
| Live Chat & Chatbots | 149 |
| Nonprofit Software | 149 |
| Workflow Automation | 149 |
| CPQ & Quoting | 148 |
| Expense Management | 148 |
| Global Payroll & EOR | 148 |
| Knowledge Base | 148 |
| Time Tracking | 148 |
| Restaurant Management | 146 |
| Team Chat | 146 |
| E-Signature | 144 |
| Business Phone & VoIP | 131 |
| Route Planning & Delivery | 13 |
| AP Automation | 10 |
| Insurance Agency Software | 10 |
| Sales Commission Software | 10 |
| Accounting Practice Management | 9 |
| Digital Asset Management | 9 |
| Auto Repair Shop Software | 7 |
| FP&A and Budgeting Software | 7 |
| Online Fax Services | 7 |
| Virtual Data Rooms | 7 |
| Cap Table & Equity | 6 |
| Sales Tax Software | 6 |
| EHS & Safety Software | 5 |
| Fleet Management | 5 |
| Real Estate Transaction Management | 5 |
| Revenue Intelligence | 5 |
| Background Check Services | 4 |
| Hotel & Campground PMS | 4 |
| Influencer Marketing Platforms | 4 |
| CMMS & Maintenance | 3 |
| Pre-Employment Testing | 3 |
| Trucking TMS | 3 |
| Manufacturing & MRP | 2 |
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,226 | 19.9% |
| Comparison | 932 | 15.1% |
| Fix or choose | 918 | 14.9% |
| Long scenario | 922 | 15.0% |
| Price | 921 | 14.9% |
| Short search | 641 | 10.4% |
| Worth it | 604 | 9.8% |
Example Business Software ads
12 adsThe most frequent distinct ads, one per advertiser.
- Gong.ioText ad
Sales Pipeline Management that Closes Revenue
Shown 110 times
- DeelText ad
Deel
Shown 78 times
- Salary.comText ad
One platform for HR teams
Shown 75 times
- Humani HRText ad
Full-Service HR
Shown 60 times
- CrunchtimeText ad
Restaurant Scheduling
Shown 56 times
- ActiveCampaignText ad
Powerful Email Campaigns
Shown 56 times
- DatarailsText ad
Budgeting for Mid-Market
Shown 48 times
- Lawyer.comText ad
Law Firm Calls, Converted
Shown 37 times
- When I WorkText ad
Employee scheduling app
Shown 35 times
- TeamSupportText ad
Best B2B Support Solution
Shown 34 times
- JotformText ad
Online Inventory Order Form
Shown 32 times
- Intuit QuickbooksText ad
#1 Rated Accounting App
Shown 32 times
Example conversations
8 examplesIn a conversation that began “power dialer”, after the follow-up message, ChatGPT showed an ad from ctm.com.
Text ad: “CTM - Call Analytics”
Short search question · Oct 3, 21:48 ET
In a conversation that began “is juro worth the money”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Contract Review for GCs”
Worth it question · Oct 4, 01:22 ET
In a conversation that began “metricool vs buffer comparison”, after the follow-up message, ChatGPT showed an ad from Asana.
Text ad: “Built for how marketing works”
Comparison question · Oct 3, 22:25 ET
In a conversation that began “best hr software for a company with employees in 12 states and no full time hr person”, after the follow-up message, ChatGPT showed an ad from Deel.
Text ad: “Deel”
Best for question · Oct 3, 22:22 ET
In a conversation that began “I own a busy cafe with 14 employees and build the schedule on paper every week, what scheduling app would save me the most time?”, after the follow-up message, ChatGPT showed an ad from Crunchtime.
Text ad: “Restaurant Scheduling”
Long scenario question · Oct 4, 02:33 ET
In a conversation that began “what are good alternatives to tableau now that our renewal price jumped”, after the follow-up message, ChatGPT showed an ad from highcharts.com.
Text ad: “Building a chart today?”
Comparison question · Oct 4, 03:31 ET
In a conversation that began “gorilladesk review”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Service Work Order Form”
Short search question · Oct 4, 00:44 ET
In a conversation that began “vitally vs churnzero price for a team of eight”, after the follow-up message, ChatGPT showed an ad from Otter.ai.
Text ad: “Revisit the customer history”
Price question · Oct 4, 05:21 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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