Forms & Surveys ads in ChatGPT
Ads shown in ChatGPT conversations about Forms & Surveys. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 16 advertisers. Most often shown: Jotform, Typeform and Capterra.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Forms & Surveys conversations
16 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jotform | 121 | 80.7% |
| 2 | Typeform | 10 | 6.7% |
| 3 | Capterra | 4 | 2.7% |
| 4 | joinpogo.com | 3 | 2.0% |
| 5 | Asana | 1 | 0.7% |
| 6 | Bright Data | 1 | 0.7% |
| 7 | Centiment | 1 | 0.7% |
| 8 | CivicPlus | 1 | 0.7% |
| 9 | CoAd. | 1 | 0.7% |
| 10 | Cybernews | 1 | 0.7% |
| 11 | eversign.com | 1 | 0.7% |
| 12 | Intuit Quickbooks | 1 | 0.7% |
| 13 | Klaviyo | 1 | 0.7% |
| 14 | Monday.com | 1 | 0.7% |
| 15 | PandaDoc | 1 | 0.7% |
| 16 | SignNow | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 150 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- JotformText ad
Online Form Builder
Shown 12 times
- joinpogo.comText ad
Pogo Technologies
Compare your brand with competitors
Shown 3 times
- TypeformText ad
Your Next Form Builder
Shown 3 times
- CapterraText ad
Top Survey & Feedback Platforms, Rated by Users
Shown 2 times
- CivicPlusText ad
Build a Better Municipal Website
Shown 1 time
- SignNowText ad
Send documents for e-signature in minutes
Shown 1 time
- KlaviyoText ad
Grow Faster w/ Klaviyo
Shown 1 time
- CybernewsText ad
AI Website Builder 2026
Shown 1 time
- eversign.comText ad
Xodo Sign by Apryse
Sign Documents Online
Shown 1 time
- CentimentText ad
Find Survey Respondents
Shown 1 time
- PandaDocText ad
PandaDoc® – #1 Proposal Software
Shown 1 time
- Intuit QuickbooksText ad
#1 Rated Accounting App
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much does surveymonkey cost for a team of five and what do the response limits look like”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “SurveyMonkey Alternative Form”
Price question · Oct 4, 02:53 ET
In a conversation that began “what should i consider for accessibility when building public forms on our website”, after the follow-up message, ChatGPT showed an ad from CivicPlus.
Text ad: “Build a Better Municipal Website”
Fix or choose question · Oct 4, 00:22 ET
In a conversation that began “what's the best way to collect files and signatures in one online form for client onboarding”, after the follow-up message, ChatGPT showed an ad from SignNow.
Text ad: “Send documents for e-signature in minutes”
Fix or choose question · Oct 3, 22:59 ET
In a conversation that began “what does qualtrics cost for a mid size company compared to surveymonkey enterprise”, after the follow-up message, ChatGPT showed an ad from Capterra.
Text ad: “Compare the Best Survey Software of 2026”
Price question · Oct 3, 23:16 ET
In a conversation that began “best order form builder for custom cake orders”, after the follow-up message, ChatGPT showed an ad from Cybernews.
Text ad: “AI Website Builder 2026”
Best for question · Oct 4, 04:45 ET
In a conversation that began “is typeform worth it for a small business that only needs a contact form and a quote form”, after the follow-up message, ChatGPT showed an ad from PandaDoc.
Text ad: “PandaDoc® – #1 Proposal Software”
Worth it question · Oct 3, 23:11 ET
In a conversation that began “is tally pro worth it”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “#1 Rated Accounting App”
Worth it question · Oct 3, 23:25 ET
In a conversation that began “best form tool for a nonprofit that needs donation forms, volunteer signups and event registrations in one place”, after the follow-up message, ChatGPT showed an ad from Typeform.
Text ad: “Build Smarter Forms”
Best for question · Oct 3, 23:20 ET
In a conversation that began “we're a market research consultancy needing advanced survey logic and access to panels, what platform should we license?”, after the follow-up message, ChatGPT showed an ad from Bright Data.
Text ad: “LI Company Data”
Long scenario question · Oct 4, 05:39 ET
In a conversation that began “formstack vs jotform for an hr team building internal request and approval forms”, after the follow-up message, ChatGPT showed an ad from CoAd..
Text ad: “HR Support That Keeps Your Business Moving”
Comparison question · Oct 4, 00:50 ET
In a conversation that began “how do i analyze open ended survey answers when we get thousands of responses”, after the follow-up message, ChatGPT showed an ad from joinpogo.com.
Text ad: “Compare your brand with competitors”
Fix or choose question · Oct 3, 23:09 ET
In a conversation that began “our web form gets 200 spam submissions a week, what's the best way to stop it without losing real leads?”, after the follow-up message, ChatGPT showed an ad from Klaviyo.
Text ad: “Grow Faster w/ Klaviyo”
Fix or choose question · Oct 4, 01:03 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.0% |
| Comparison | 23 | 15.3% |
| Fix or choose | 23 | 15.3% |
| Price | 22 | 14.7% |
| Long scenario | 22 | 14.7% |
| Short search | 15 | 10.0% |
| Worth it | 15 | 10.0% |
More in Business Software
Other Business Software topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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