Automotive ads in ChatGPT
Ads shown in ChatGPT conversations about automotive topics. Across 6,176 conversations in 64 sub-niches, ChatGPT showed 5,884 ads from 555 advertisers after the follow-up message. Most often shown: Get Endurance Warranty, General Tire and BMW USA.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in Automotive
top 30 of 555Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Get Endurance Warranty | 257 | 4.4% |
| 2 | General Tire | 249 | 4.2% |
| 3 | BMW USA | 233 | 4.0% |
| 4 | Take 5 Oil Change | 213 | 3.6% |
| 5 | Capital One | 127 | 2.2% |
| 6 | temu.com | 121 | 2.1% |
| 7 | Ravoony | 117 | 2.0% |
| 8 | Lease End | 103 | 1.8% |
| 9 | SYNETICUSA | 93 | 1.6% |
| 10 | Peddle | 91 | 1.5% |
| 11 | efaq.com | 89 | 1.5% |
| 12 | AAA Northeast | 88 | 1.5% |
| 13 | americantrucks.com | 86 | 1.5% |
| 14 | CustomTieDowns | 80 | 1.4% |
| 15 | Zenni Optical | 80 | 1.4% |
| 16 | Nissan | 79 | 1.3% |
| 17 | Toyota | 77 | 1.3% |
| 18 | LASFIT | 76 | 1.3% |
| 19 | rokform.com | 76 | 1.3% |
| 20 | wolfautomation.com | 70 | 1.2% |
| 21 | Liberty Mutual Insurance | 69 | 1.2% |
| 22 | Dr. ColorChip | 68 | 1.2% |
| 23 | Driveway | 64 | 1.1% |
| 24 | Hertz | 62 | 1.1% |
| 25 | Toyota of Bay Ridge Brooklyn | 55 | 0.9% |
| 26 | americanmuscle.com | 53 | 0.9% |
| 27 | carparts.com | 52 | 0.9% |
| 28 | Chevrolet | 52 | 0.9% |
| 29 | Jotform | 52 | 0.9% |
| 30 | Cadillac | 49 | 0.8% |
525 more advertisers shared the other 2,889 shown ads.
14 shown product ads (0.2%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 4,962 | 84.3% |
| Shopping ad (product name and price) | 922 | 15.7% |
Shopping ads include 9 ads that our export labels as text ads but that showed only a price where a headline would be.
Automotive sub-niches
64 sub-nichesEvery sub-niche in our capture, by ads shown. The 40 with at least 50 shown ads have their own page.
| Sub-niche | Ads shown |
|---|---|
| New Cars | 161 |
| Electric Vehicles | 156 |
| Used Cars | 155 |
| Car Leasing | 154 |
| SUVs | 153 |
| Luxury Cars | 151 |
| Pickup Trucks | 151 |
| Car Buying Services | 150 |
| Certified Pre-Owned Cars | 150 |
| Selling & Trading In Cars | 150 |
| Hybrids | 149 |
| All-Season vs Winter Tires | 148 |
| Ceramic Coating | 148 |
| Car GPS & Phone Mounts | 147 |
| Dash Cams | 147 |
| Minivans | 147 |
| Car Audio & Stereos | 146 |
| Car Covers | 146 |
| Car Wash & Detailing Services | 146 |
| EV Home Chargers | 146 |
| Car Detailing Products | 145 |
| Extended Car Warranties | 145 |
| Tires | 145 |
| OBD2 Diagnostic Scanners | 144 |
| Sports Cars | 143 |
| Truck Accessories | 143 |
| EV Charging Networks | 142 |
| Headlights & Bulbs | 141 |
| Seat Covers & Floor Mats | 140 |
| Trailer Hitches & Towing | 140 |
| Transmission Repair | 139 |
| Roof Racks & Cargo Boxes | 137 |
| Motor Oil & Oil Changes | 135 |
| Car Rental & Road Trips | 134 |
| Auto Repair & Mechanics | 133 |
| Spark Plugs & Engine Parts | 133 |
| Car Batteries | 132 |
| Wiper Blades | 129 |
| Brakes & Brake Pads | 126 |
| Motorcycles & Scooters | 115 |
| Vinyl Wraps | 10 |
| Aftermarket Wheels & Rims | 9 |
| Car Keys & Key Fobs | 9 |
| Performance Tuning & Mods | 9 |
| Utility & Cargo Trailers | 9 |
| Window Tinting | 9 |
| Car Shipping & Auto Transport | 8 |
| Commercial Cargo Vans | 8 |
| Off-Road & 4x4 Gear | 8 |
| Roadside Assistance & Emergency Kits | 8 |
| Windshield & Auto Glass | 8 |
| ATVs, UTVs & Side-by-Sides | 5 |
| Backup Cameras & Parking Sensors | 5 |
| Exhaust Systems & Mufflers | 5 |
| Radar Detectors | 5 |
| Shocks, Struts & Suspension | 5 |
| VIN Check & Vehicle History | 5 |
| Smog Check & Emissions Inspection | 4 |
| Car AC & Heater Repair | 3 |
| Remote Start & Car Security | 3 |
| Collision & Body Repair | 2 |
| Garage Jacks, Lifts & Tools | 2 |
| RVs & Camper Vans | 2 |
| Driver Assist & Self-Driving | 1 |
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,208 | 20.5% |
| Long scenario | 845 | 14.4% |
| Price | 907 | 15.4% |
| Fix or choose | 848 | 14.4% |
| Comparison | 902 | 15.3% |
| Worth it | 591 | 10.0% |
| Short search | 583 | 9.9% |
Example Automotive ads
12 adsThe most frequent distinct ads, one per advertiser.
- efaq.comText ad
Vehicle History Reports
Shown 89 times
- General TireText ad
General Tire Promo - G-Max RS
Shown 87 times
- Get Endurance WarrantyText ad
Any Mechanic. Any Breakdown.
Shown 82 times
- Lease EndText ad
Don't return your lease.
Shown 73 times
- RavoonyText ad
Protect Your New Car From Day One
Shown 62 times
- Dr. ColorChipText ad
Fix Chips, Not Panels
Shown 60 times
- PeddleText ad
Sell Your Junk Car
Shown 53 times
- GoWizardText ad
Top 5 Auto Warranty Companies
Shown 46 times
- Liberty Mutual InsuranceText ad
Check Auto Prices
Shown 43 times
- Melanie Grossman MotorsText ad
Melanie Grossman Motors — Curated Vehicles
Shown 38 times
- SYNETICUSAText ad
SyneticUSA® Official Site
Shown 38 times
- BMW USAText ad
X7 Three-Row Luxury
Shown 38 times
Example conversations
8 examplesIn a conversation that began “dealer ceramic package vs a professional detailer's coating”, after the follow-up message, ChatGPT showed an ad from Ravoony.
Text ad: “Protect Your New Car From Day One”
Comparison question · Oct 4, 04:53 ET
In a conversation that began “garmin dezl vs rand mcnally for an over the road truck driver”, after the follow-up message, ChatGPT showed an ad from FleetCollect.
Text ad: “IFTA Mileage Tracking in Your Pocket”
Comparison question · Oct 3, 23:16 ET
In a conversation that began “my factory warranty ends next month on my 2021 bmw x3, should i buy the bmw extended warranty or a third party one?”, after the follow-up message, ChatGPT showed an ad from BMW USA.
Text ad: “Want a BMW SUV?”
Long scenario question · Oct 4, 03:43 ET
In a conversation that began “are lighter wheels worth it on an ev for range gains”, after the follow-up message, ChatGPT showed an ad from Panda Motorworks.
Text ad: “Panda Motorworks”
Worth it question · Oct 4, 11:26 ET
In a conversation that began “i have two golden retrievers and do a lot of hiking in oregon, what suv has the best cargo space for dogs?”, after the follow-up message, ChatGPT showed an ad from Airstream.
Text ad: “The Open Road is Calling”
Long scenario question · Oct 3, 22:45 ET
In a conversation that began “best used awd wagon for a couple who ski in utah every weekend”, after the follow-up message, ChatGPT showed an ad from Melanie Grossman Motors.
Text ad: “Melanie Grossman Motors — Curated Vehicles”
Best for question · Oct 3, 21:23 ET
In a conversation that began “chevy silverado”, after the follow-up message, ChatGPT showed an ad from Chevrolet.
Text ad: “2026 Chevy Silverado Features”
Short search question · Oct 3, 21:37 ET
In a conversation that began “best electric truck for a contractor hauling tools every day”, after the follow-up message, ChatGPT showed an ad from sawtootht.com.
Shopping ad: Ford Maverick · $499
Best for question · Oct 3, 22:46 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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