Identity Theft Protection ads in ChatGPT
Ads shown in ChatGPT conversations about Identity Theft Protection. We recorded 169 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 164 ads from 43 advertisers. Most often shown: Aura Consolidated Group, Bitdefender and SoftwareCW.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Identity Theft Protection conversations
top 25 of 43Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 164 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Aura Consolidated Group | 50 | 30.5% |
| 2 | Bitdefender | 42 | 25.6% |
| 3 | SoftwareCW | 8 | 4.9% |
| 4 | Title Lock | 6 | 3.7% |
| 5 | TransUnion® | 5 | 3.0% |
| 6 | ClarityCheck | 3 | 1.8% |
| 7 | Rocket Lawyer | 3 | 1.8% |
| 8 | Tax Defense Network | 3 | 1.8% |
| 9 | Bitwarden | 2 | 1.2% |
| 10 | Cloaked | 2 | 1.2% |
| 11 | Norton | 2 | 1.2% |
| 12 | PublicRecords.us | 2 | 1.2% |
| 13 | Rocket Money | 2 | 1.2% |
| 14 | rokform.com | 2 | 1.2% |
| 15 | Teramind | 2 | 1.2% |
| 16 | TopDog Law | 2 | 1.2% |
| 17 | VistaPrint US | 2 | 1.2% |
| 18 | Allianz | 1 | 0.6% |
| 19 | Anderson Bradshaw | 1 | 0.6% |
| 20 | Arctic Wolf | 1 | 0.6% |
| 21 | Avast | 1 | 0.6% |
| 22 | Cash App | 1 | 0.6% |
| 23 | Forbes | 1 | 0.6% |
| 24 | GetApp | 1 | 0.6% |
| 25 | Humani HR | 1 | 0.6% |
18 more advertisers shared the other 18 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 150 | 91.5% |
| Shopping ad (product name and price) | 14 | 8.5% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- BitdefenderText ad
Know If Your Data Hits the Dark Web
Shown 28 times
- Aura Consolidated GroupText ad
Received a Breach Notice?
Shown 18 times
- SoftwareCWShopping ad
McAfee Total Protection - Instant Download for Windows and Mac
$29.99
Shown 6 times
- Title LockText ad
Most Find Out Too Late - Get 30 Days for $1
Shown 4 times
- TransUnion®Text ad
Free Credit Alerts
Shown 3 times
- Tax Defense NetworkText ad
Review Tax Resolution Case Examples
Shown 3 times
- TopDog LawText ad
Not sure if you need help?
Shown 2 times
- BitwardenText ad
Bitwarden Password Manager
Shown 2 times
- Rocket MoneyText ad
Cancel unwanted subscriptions
Shown 2 times
- Rocket LawyerText ad
Get Answers in Seconds
Shown 2 times
- VistaPrint USShopping ad
RFID Blocking Phone Wallet
$357.49
Shown 2 times
- rokform.comShopping ad
Signal Card with Tracking
$49.99
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how to choose identity theft protection”, after the follow-up message, ChatGPT showed an ad from Aura Consolidated Group.
Text ad: “Choosing An ID Protection?”
Fix or choose question · Oct 3, 23:19 ET
In a conversation that began “mcafee identity monitoring”, after the follow-up message, ChatGPT showed an ad from ManageEngine.
Text ad: “Enterprise Endpoint Protection”
Short search question · Oct 3, 23:05 ET
In a conversation that began “best identity theft protection for a retired couple who keeps getting phishing emails and scam calls”, after the follow-up message, ChatGPT showed an ad from Bitdefender.
Text ad: “AI That Catches Scams Before You Do”
Best for question · Oct 3, 23:13 ET
In a conversation that began “is lifelock worth it in 2026”, after the follow-up message, ChatGPT showed an ad from Cloaked.
Text ad: “Your name, address, and phone are for sale.”
Worth it question · Oct 4, 01:30 ET
In a conversation that began “my identity was stolen and the thief opened two credit cards, which service helps with restoration”, after the follow-up message, ChatGPT showed an ad from Rocket Lawyer.
Text ad: “Connect with Attorneys”
Fix or choose question · Oct 3, 23:28 ET
In a conversation that began “lifelock renewal price increase”, after the follow-up message, ChatGPT showed an ad from Title Lock.
Text ad: “Get 30 Days for $1 - Use Code "CHATGPT" Today”
Price question · Oct 3, 23:28 ET
In a conversation that began “alternatives to lifelock for someone who hates auto renewals and price hikes”, after the follow-up message, ChatGPT showed an ad from Rocket Money.
Text ad: “Cancel unwanted subscriptions”
Comparison question · Oct 4, 03:09 ET
In a conversation that began “I'm a real estate investor with several properties, which identity theft protection includes home title monitoring”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Rental History Verification Form”
Long scenario question · Oct 4, 03:21 ET
In a conversation that began “best identity protection for someone whose tax return was filed fraudulently last year”, after the follow-up message, ChatGPT showed an ad from idtheftcenter.org.
Text ad: “Protect Your Identity After Foster Care”
Best for question · Oct 4, 05:45 ET
In a conversation that began “how much does norton 360 with lifelock cost versus just lifelock standard”, after the follow-up message, ChatGPT showed an ad from SoftwareCW.
Shopping ad: Norton 360 Deluxe - Instant Download for Windows and Mac · $84.99
Price question · Oct 3, 23:05 ET
In a conversation that began “is idshield worth it”, after the follow-up message, ChatGPT showed an ad from rokform.com.
Shopping ad: Signal Card with Tracking · $49.99
Worth it question · Oct 3, 23:13 ET
In a conversation that began “my social security number was exposed in a big retailer data breach, what identity protection service should I sign up for”, after the follow-up message, ChatGPT showed an ad from TransUnion®.
Text ad: “Get Your Free Credit Report”
Long scenario question · Oct 4, 05:05 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 33 | 20.1% |
| Fix or choose | 22 | 13.4% |
| Comparison | 24 | 14.6% |
| Short search | 23 | 14.0% |
| Price | 21 | 12.8% |
| Long scenario | 21 | 12.8% |
| Worth it | 20 | 12.2% |
More in Personal Finance
Other Personal Finance topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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