Team Password Managers ads in ChatGPT
Ads shown in ChatGPT conversations about Team Password Managers. We recorded 152 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 151 ads from 21 advertisers. Most often shown: Bitwarden, ManageEngine and Ironclad.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Team Password Managers conversations
21 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 151 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Bitwarden | 97 | 64.2% |
| 2 | ManageEngine | 18 | 11.9% |
| 3 | Ironclad | 8 | 5.3% |
| 4 | CyberFOX | 6 | 4.0% |
| 5 | Netwrix | 3 | 2.0% |
| 6 | Aura Consolidated Group | 2 | 1.3% |
| 7 | Humani HR | 2 | 1.3% |
| 8 | Keeper Security | 2 | 1.3% |
| 9 | BambooHR | 1 | 0.7% |
| 10 | Capterra | 1 | 0.7% |
| 11 | Clear Skye | 1 | 0.7% |
| 12 | Fixify | 1 | 0.7% |
| 13 | GetApp | 1 | 0.7% |
| 14 | getastra.com | 1 | 0.7% |
| 15 | Harp Cybersecurity | 1 | 0.7% |
| 16 | Intuit Quickbooks | 1 | 0.7% |
| 17 | Jotform | 1 | 0.7% |
| 18 | Landing Doctor | 1 | 0.7% |
| 19 | mycase.com | 1 | 0.7% |
| 20 | Zeffy | 1 | 0.7% |
| 21 | Zoho | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 151 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- BitwardenText ad
A password manager built for teams
Shown 60 times
- ManageEngineText ad
Most Trusted PAM Solution | Unified PAM Platform
Shown 7 times
- CyberFOXText ad
Request Your AutoElevate Quote Today
Shown 6 times
- IroncladText ad
Contract SOC2 Compliance for IT
Shown 4 times
- Aura Consolidated GroupText ad
Data Breach Alerts
Shown 2 times
- NetwrixText ad
A policy on paper isn't governance in practice
Shown 2 times
- Humani HRText ad
Full-Service HR
Shown 2 times
- CapterraText ad
License & Warranty Data
Shown 1 time
- mycase.comText ad
8am
Case Management That Bills
Shown 1 time
- ZeffyText ad
Free Alternative for Nonprofits
Shown 1 time
- GetAppText ad
IAM Software
Shown 1 time
- ZohoText ad
Most Trusted Password Manager
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “nordpass vs bitwarden for teams”, after the follow-up message, ChatGPT showed an ad from Bitwarden.
Text ad: “A password manager built for teams”
Comparison question · Oct 3, 21:53 ET
In a conversation that began “how to convince leadership that a team password manager is worth paying for after a phishing scare”, after the follow-up message, ChatGPT showed an ad from ManageEngine.
Text ad: “Privileged Access Management”
Fix or choose question · Oct 3, 22:09 ET
In a conversation that began “what password manager features matter for soc 2”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Contract SOC2 Compliance for IT”
Fix or choose question · Oct 3, 22:01 ET
In a conversation that began “best password manager for a company with offices in the us and canada that needs data stored in north america”, after the follow-up message, ChatGPT showed an ad from Aura Consolidated Group.
Text ad: “Data Breach Alerts”
Best for question · Oct 3, 21:55 ET
In a conversation that began “cheapest password manager for small business”, after the follow-up message, ChatGPT showed an ad from CyberFOX.
Text ad: “Request Your AutoElevate Quote Today”
Price question · Oct 3, 21:58 ET
In a conversation that began “best password manager for law firms”, after the follow-up message, ChatGPT showed an ad from mycase.com.
Text ad: “Case Management That Bills”
Best for question · Oct 3, 22:09 ET
In a conversation that began “our law firm has 45 attorneys and strict ethical walls between clients, which password manager can enforce access by matter or practice group?”, after the follow-up message, ChatGPT showed an ad from Netwrix.
Text ad: “A policy on paper isn't governance in practice”
Long scenario question · Oct 3, 21:45 ET
In a conversation that began “keeper vs 1password for msps”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “IAM Software”
Comparison question · Oct 3, 22:36 ET
In a conversation that began “nordpass business”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “One Login No Re Entry”
Short search question · Oct 3, 21:29 ET
In a conversation that began “I'm setting up IT for a new 10 person startup and want a password manager that handles passkeys well from day one, what should I choose?”, after the follow-up message, ChatGPT showed an ad from Keeper Security.
Text ad: “Keeper: Best Business Password Manager”
Long scenario question · Oct 3, 21:41 ET
In a conversation that began “keeper business”, after the follow-up message, ChatGPT showed an ad from Landing Doctor.
Text ad: “Before You Buy More Ads”
Short search question · Oct 3, 21:37 ET
In a conversation that began “is a business password manager worth it if everyone already uses apple or google passwords”, after the follow-up message, ChatGPT showed an ad from getastra.com.
Text ad: “AI + Human Pentesting”
Worth it question · Oct 3, 22:44 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 19.9% |
| Fix or choose | 23 | 15.2% |
| Long scenario | 23 | 15.2% |
| Comparison | 21 | 13.9% |
| Price | 22 | 14.6% |
| Short search | 16 | 10.6% |
| Worth it | 16 | 10.6% |
More in IT, Security & Dev Tools
Other IT, Security & Dev Tools topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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