HR Software ads in ChatGPT
Ads shown in ChatGPT conversations about HR Software. We recorded 158 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 158 ads from 28 advertisers. Most often shown: Salary.com, Intuit Quickbooks and Humani HR.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in HR Software conversations
top 25 of 28Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 158 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Salary.com | 44 | 27.8% |
| 2 | Intuit Quickbooks | 23 | 14.6% |
| 3 | Humani HR | 15 | 9.5% |
| 4 | Deel | 13 | 8.2% |
| 5 | Datarails | 9 | 5.7% |
| 6 | Jotform | 7 | 4.4% |
| 7 | CoAd. | 6 | 3.8% |
| 8 | ICIMS | 4 | 2.5% |
| 9 | Juicebox | 4 | 2.5% |
| 10 | TechnologyAdvice | 4 | 2.5% |
| 11 | Capterra | 3 | 1.9% |
| 12 | LinkedIn LTS | 3 | 1.9% |
| 13 | Niural | 3 | 1.9% |
| 14 | Paylocity | 3 | 1.9% |
| 15 | GetApp | 2 | 1.3% |
| 16 | Lattice | 2 | 1.3% |
| 17 | Timefold | 2 | 1.3% |
| 18 | Absorb | 1 | 0.6% |
| 19 | Asana | 1 | 0.6% |
| 20 | BambooHR | 1 | 0.6% |
| 21 | Bonusly | 1 | 0.6% |
| 22 | Careerminds | 1 | 0.6% |
| 23 | Lucid Software | 1 | 0.6% |
| 24 | Monday.com | 1 | 0.6% |
| 25 | Talroo | 1 | 0.6% |
3 more advertisers shared the other 3 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 158 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Salary.comText ad
One platform for HR teams
Shown 36 times
- Humani HRText ad
Full-Service HR
Shown 14 times
- DeelText ad
Deel
Shown 13 times
- Intuit QuickbooksText ad
Fast HR Setup For Hiring
Shown 10 times
- DatarailsText ad
Budgeting for 50+ Employees
Shown 9 times
- CoAd.Text ad
HR Support That Keeps Your Business Moving
Shown 6 times
- TechnologyAdviceText ad
Top HR Software of 2026
Shown 4 times
- ICIMSText ad
AI-Powered Hiring
Shown 3 times
- NiuralText ad
Niural - The smartest payroll & payments platform
Shown 3 times
- LinkedIn LTSText ad
Choose LinkedIn Hiring Pro
Shown 2 times
- JuiceboxText ad
The #1 AI Recruiting Tool
Shown 2 times
- PaylocityText ad
Payroll & HR Combined
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best hr software for a company with employees in 12 states and no full time hr person”, after the follow-up message, ChatGPT showed an ad from Deel.
Text ad: “Deel”
Best for question · Oct 3, 22:22 ET
In a conversation that began “is factorial worth it”, after the follow-up message, ChatGPT showed an ad from Salary.com.
Text ad: “One platform for HR teams”
Worth it question · Oct 4, 11:12 ET
In a conversation that began “what do adp and paychex charge for hr services on top of payroll”, after the follow-up message, ChatGPT showed an ad from GetApp.
Text ad: “Payroll Software”
Price question · Oct 3, 22:55 ET
In a conversation that began “how to run an hris demo comparison”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.
Text ad: “Fast HR Setup For Hiring”
Fix or choose question · Oct 3, 21:24 ET
In a conversation that began “paycom vs paylocity for a company with 400 hourly employees and lots of turnover”, after the follow-up message, ChatGPT showed an ad from Timefold.
Text ad: “Complex employee scheduling?”
Comparison question · Oct 3, 21:54 ET
In a conversation that began “best hris for a 50 person company”, after the follow-up message, ChatGPT showed an ad from Datarails.
Text ad: “Budgeting for 50+ Employees”
Best for question · Oct 3, 21:26 ET
In a conversation that began “how to track employee certifications”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Employee Attestation Form”
Fix or choose question · Oct 3, 22:50 ET
In a conversation that began “should we leave our peo now that we have 75 employees and our own hr manager”, after the follow-up message, ChatGPT showed an ad from Humani HR.
Text ad: “Full-Service HR”
Worth it question · Oct 3, 22:42 ET
In a conversation that began “cheapest hr software for small business”, after the follow-up message, ChatGPT showed an ad from Capterra.
Text ad: “Top-Rated Payroll Platforms for Small Business”
Price question · Oct 3, 22:09 ET
In a conversation that began “cheap hr software”, after the follow-up message, ChatGPT showed an ad from Juicebox.
Text ad: “The #1 AI Sourcing Tool”
Short search question · Oct 3, 22:19 ET
In a conversation that began “I just became hr manager at a manufacturer still using paper files, where do I start with picking an hris?”, after the follow-up message, ChatGPT showed an ad from TechnologyAdvice.
Text ad: “Top HR Software of 2026”
Long scenario question · Oct 3, 21:41 ET
In a conversation that began “isolved vs paycor reviews”, after the follow-up message, ChatGPT showed an ad from Niural.
Text ad: “Niural - The smartest payroll & payments platform”
Comparison question · Oct 3, 22:15 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 31 | 19.6% |
| Long scenario | 25 | 15.8% |
| Comparison | 24 | 15.2% |
| Price | 24 | 15.2% |
| Fix or choose | 22 | 13.9% |
| Worth it | 17 | 10.8% |
| Short search | 15 | 9.5% |
More in Business Software
Other Business Software topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.