Insurance

New Driver Car Insurance ads in ChatGPT

Ads shown in ChatGPT conversations about New Driver Car Insurance. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 144 ads from 16 advertisers. Most often shown: GEICO, Nerdwallet and The Zebra.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

145
conversations recorded
144
ads shown
16
advertisers
<1%
shopping ads

Advertisers shown in New Driver Car Insurance conversations

16 advertisers

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 144 shown ads.

#AdvertiserWebsiteAds shownShare
1GEICOgeico.com7250.0%
2Nerdwalletnerdwallet.com2517.4%
3The Zebrathezebra.com1510.4%
4EverQuoteeverquote.com128.3%
5BestMoneybestmoney.com53.5%
6Money.commoney.com32.1%
7AutoInsurance.comautoinsurance.com21.4%
8Insurance Auto Groupinsuranceautogroup.com21.4%
9Americandreamautoprotectamericandreamautoprotect.com10.7%
10CarMaxcarmax.com10.7%
11Elephant Insurance Serviceselephant.com10.7%
12Groupongroupon.com10.7%
13Jotformjotform.com10.7%
14Liberty Mutual Insurancelibertymutual.com10.7%
15New York Lifenewyorklife.com10.7%
16Progressiveprogressive.com10.7%

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)14399.3%
Shopping ad (product name and price)10.7%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • GEICOText ad

    Auto Insurance For New And Teen Drivers

    Shown 29 times

  • NerdwalletText ad

    Compare Car Insurance

    Shown 25 times

  • The ZebraText ad

    We Search, You Save

    Shown 7 times

  • EverQuoteText ad

    Insurance near you

    Shown 3 times

  • BestMoneyText ad

    Cheap Car Insurance from $29/mo

    Shown 3 times

  • AutoInsurance.comText ad

    Cheap Auto Insurance Today

    Shown 1 time

  • ProgressiveText ad

    Affordable Car Insurance

    Shown 1 time

  • Liberty Mutual InsuranceText ad

    Add Roadside Assistance

    Shown 1 time

  • Money.comText ad

    Car Insurance Savings

    Shown 1 time

  • GrouponShopping ad

    Auto Service Deals Near You

    $15.20

    Shown 1 time

  • New York LifeText ad

    Which Policy Fits You?

    Shown 1 time

  • Insurance Auto GroupText ad

    Compare Auto Insurance in Minutes

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “I'm 25 with no driving history but a good credit score in Florida, buying my first car, which companies reward that?”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.

    Text ad: “Compare Car Insurance”

    Long scenario question · Oct 4, 01:35 ET

  2. In a conversation that began “my wife and I are both new drivers in our late 20s in Seattle sharing one car, should we be on one policy and which insurer?”, after the follow-up message, ChatGPT showed an ad from GEICO.

    Text ad: “Not Sure How Much Coverage You Need?”

    Long scenario question · Oct 3, 23:33 ET

  3. In a conversation that began “how much does car insurance cost for a recent grad with a used 2016 camry in atlanta”, after the follow-up message, ChatGPT showed an ad from BestMoney.

    Text ad: “Low Cost Car Insurance 2026”

    Price question · Oct 3, 23:27 ET

  4. In a conversation that began “what should a new driver do first after a minor accident so their insurance doesn't skyrocket”, after the follow-up message, ChatGPT showed an ad from EverQuote.

    Text ad: “No-fault, explained”

    Fix or choose question · Oct 4, 03:36 ET

  5. In a conversation that began “first time insurance”, after the follow-up message, ChatGPT showed an ad from New York Life.

    Text ad: “Which Policy Fits You?”

    Short search question · Oct 3, 23:08 ET

  6. In a conversation that began “how to build insurance history fast”, after the follow-up message, ChatGPT showed an ad from Insurance Auto Group.

    Text ad: “Compare Auto Insurance in Minutes”

    Fix or choose question · Oct 4, 00:15 ET

  7. In a conversation that began “how much is car insurance for a 30 year old who just got their license in new york”, after the follow-up message, ChatGPT showed an ad from The Zebra.

    Text ad: “We Search, You Save”

    Price question · Oct 4, 01:30 ET

  8. In a conversation that began “what deductible should a new driver choose”, after the follow-up message, ChatGPT showed an ad from Elephant Insurance Services.

    Text ad: “Affordable Car Insurance”

    Fix or choose question · Oct 3, 23:21 ET

  9. In a conversation that began “best car insurance for a 32 year old who just got their license after living in chicago without a car”, after the follow-up message, ChatGPT showed an ad from GEICO.

    Text ad: “Auto Insurance For New And Teen Drivers”

    Best for question · Oct 4, 04:28 ET

  10. In a conversation that began “I have a learners permit at 27 in New York and want to practice in my own car, how do I insure it before I'm fully licensed?”, after the follow-up message, ChatGPT showed an ad from EverQuote.

    Text ad: “Insurance near you”

    Long scenario question · Oct 3, 23:27 ET

  11. In a conversation that began “best car insurance for first time drivers in texas”, after the follow-up message, ChatGPT showed an ad from GEICO.

    Text ad: “Why Should You Choose GEICO in Texas?”

    Best for question · Oct 3, 23:12 ET

  12. In a conversation that began “best insurance for someone who just got licensed”, after the follow-up message, ChatGPT showed an ad from GEICO.

    Text ad: “Auto Insurance For New And Teen Drivers”

    Best for question · Oct 3, 22:58 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
282819.4%
Long scenario
a personal situation in a sentence or two
232316.0%
Comparison
one product or service against another, or alternatives
222215.3%
Price
what something costs or where to buy it cheaply
222215.3%
Fix or choose
a problem to fix, or a choice to make
222114.6%
Short search
a few words, like a search box
14149.7%
Worth it
whether something is worth buying or switching to
14149.7%

More in Insurance

Other Insurance topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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