Sports, Outdoor & Fitness ads in ChatGPT

Share of the industry’s shown ads, across all its sub-niches.

540 more advertisers shared the other 2,370 shown ads.

27 shown product ads (0.5%) did not name the merchant and are not ranked.

Shopping ads include 23 ads that our export labels as text ads but that showed only a price where a headline would be.

Every sub-niche in our capture, by ads shown. The 41 with at least 50 shown ads have their own page.

How the conversations were asked, and each kind’s share of the industry’s shown ads.

The most frequent distinct ads, one per advertiser.

• WhoopText ad

  WHOOP

  Shown 169 times

• Force USAText ad

  Force USA® All-In-One Home Gyms

  Shown 134 times

• Rogue FitnessText ad

  Build Your Whole Gym at Home

  Shown 131 times

• GOVXText ad

  Camping Gear & Supplies

  Shown 108 times

• Nex PlaygroundText ad

  Nex Playground | $299

  Shown 80 times

• OpticsPlanetText ad

  Comparing Outdoor Gear Retailers?

  Shown 62 times

• Peax Equipment CoText ad

  PEAX Backcountry DUO Headlamp

  Shown 54 times

• BIKE AthleticText ad

  Shop BIKE® Athletic!

  Shown 49 times

• bellicon AmericaText ad

  bellicon Rebounder

  Shown 48 times

• llbean.comShopping ad

  L.L.Bean Hikelite Four-Season Carbon Hiking Poles Carbon Matte/Green Transparent, Nylon/Aluminium

  $170

  Shown 43 times

• Pedal ElectricText ad

  The Longest Range E-Bike

  Shown 36 times

• vicegolf.comText ad

  Vice Sporting Goods GmbH

  Vice Golf Balls

  Shown 31 times

1. In a conversation that began “best packable jacket for a trip to alaska in september”, after the follow-up message, ChatGPT showed an ad from Quince.

   Shopping ad: Featherless Quilted Packable Puffer Jacket · $82

   Best for question · Oct 4, 00:14 ET

2. In a conversation that began “exercise bike”, after the follow-up message, ChatGPT showed an ad from Consumer Picks.

   Text ad: “Top 10 Exercise Bikes 2026”

   Short search question · Oct 3, 22:01 ET

3. In a conversation that began “is it worth buying an elliptical for a small apartment or will it just collect clothes”, after the follow-up message, ChatGPT showed an ad from Nex Playground.

   Text ad: “Nex Playground | $299”

   Worth it question · Oct 3, 22:21 ET

4. In a conversation that began “best weighted vest for a 60 year old who wants to add load to daily neighborhood walks”, after the follow-up message, ChatGPT showed an ad from Instaflex.

   Text ad: “Knee & Joint Support”

   Best for question · Oct 4, 11:24 ET

5. In a conversation that began “speediance not connecting to wifi”, after the follow-up message, ChatGPT showed an ad from Red River Technology.

   Text ad: “Free Wireless Assessment”

   Fix or choose question · Oct 3, 22:17 ET

6. In a conversation that began “i move apartments every year or so, is there an elliptical that's easy to take apart and move”, after the follow-up message, ChatGPT showed an ad from temu.com.

   Shopping ad: Compact For Home Elliptical Trainer, Cross Trainer With 8 Adjustable Resistance Levels, Full- Machine For Home… · $227.05

   Long scenario question · Oct 3, 21:46 ET

7. In a conversation that began “cheapest resistance band set worth buying”, after the follow-up message, ChatGPT showed an ad from Dance Supplies.

   Shopping ad: Gaynor Minden Resistance Band · $11.69

   Price question · Oct 3, 22:40 ET

8. In a conversation that began “compact elliptical”, after the follow-up message, ChatGPT showed an ad from InMovement.

   Text ad: “Turn Your Standing Desk Into a Walking Desk”

   Short search question · Oct 3, 22:22 ET