GPT Ad Library
Advertiser

SoFi ads in ChatGPT

In our capture of logged-out ChatGPT, 845 ads from SoFi appeared on screen (all text ads), in 33 distinct ad copies across 9 industries and 58 topics. Each one appeared after our follow-up message asking for a sponsored ad.

sofi.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
845
distinct ad copies
33
industries
9
topics
58

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where SoFi advertised, not how often ChatGPT shows its ads.

Ad copies

SoFi ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 33

  • SoFiSponsored

    SoFi Online Savings Account

    Text ad · shown 247 times

    Questions it appeared after

    1. “high yield savings”High-Yield Savings Accounts · Oct 3, 9:23 pm ET
    2. “money market account rates today”Money Market Accounts · Oct 3, 10:58 pm ET
    3. “ally cd rates”Certificates of Deposit · Oct 3, 11:03 pm ET
    4. “I have $250k from selling my business and want an online bank with insured sweeps, what would you recommend”Online Banks · Oct 3, 11:04 pm ET
    5. “discover checking vs capital one 360”Checking Accounts · Oct 3, 11:07 pm ET

    +242 more conversations with this ad copy

  • SoFiSponsored

    Investing with SoFi®

    Text ad · shown 231 times

    Questions it appeared after

    1. “best vanguard index fund for beginners”Index Funds & ETFs · Oct 3, 10:57 pm ET
    2. “I'm 38 and never invested before, I'm scared of losing money, which investing app is most beginner friendly”Investing Apps · Oct 3, 10:57 pm ET
    3. “how do I pick a robo advisor if I care about avoiding fossil fuel companies”Robo-Advisors · Oct 3, 11:00 pm ET
    4. “I'm 41 with $200,000 at Edward Jones paying 1% a year, which brokerage should I move to and how?”Brokerage Accounts · Oct 3, 11:09 pm ET
    5. “cma account”Cash Management Accounts · Oct 4, 2:35 am ET

    +226 more conversations with this ad copy

  • SoFiSponsored

    Save for Retirement

    Text ad · shown 101 times

    Questions it appeared after

    1. “fidelity go vs schwab intelligent portfolios for managing a rollover ira”401(k) Rollover · Oct 3, 11:01 pm ET
    2. “I'm 31 with an old 401k invested in a target date fund, should I roll it over and buy index funds myself”Index Funds & ETFs · Oct 3, 11:08 pm ET
    3. “I freelance as a video editor making $95k and want to save for retirement, should I open a sep ira or solo 401k”IRAs & Roth IRAs · Oct 3, 11:27 pm ET
    4. “is the robinhood ira match worth moving my old 401k for”Investing Apps · Oct 3, 11:28 pm ET
    5. “inflation rider cost on ltc insurance”Long-Term Care Insurance · Oct 4, 11:23 am ET

    +96 more conversations with this ad copy

  • SoFiSponsored

    Online Banking With SoFi

    Text ad · shown 77 times

    Questions it appeared after

    1. “best hysa that works with zelle”High-Yield Savings Accounts · Oct 3, 10:31 pm ET
    2. “does sofi charge any fees for outgoing wires or overdrafts”Online Banks · Oct 3, 11:00 pm ET
    3. “is a rewards checking account worth it”Checking Accounts · Oct 3, 11:04 pm ET
    4. “is novo bank worth it”Business Banking · Oct 3, 11:17 pm ET
    5. “best credit union with a great mobile app”Credit Union vs Bank · Oct 3, 11:48 pm ET

    +72 more conversations with this ad copy

  • SoFiSponsored

    Check Refinance Rates

    Text ad · shown 34 times

    Questions it appeared after

    1. “cash out refinance vs heloc”Mortgage Refinancing · Oct 3, 11:18 pm ET
    2. “15 year refinance rates today”Mortgage Refinancing · Oct 3, 11:28 pm ET
    3. “cash out refinance vs a home equity loan for $75,000 when my current rate is 3%”Mortgage Refinancing · Oct 4, 12:25 am ET
    4. “is refinancing worth it now”Mortgage Refinancing · Oct 4, 12:53 am ET
    5. “how much can I save by refinancing to a 15 year from a 30 year with $200,000 left”Mortgage Refinancing · Oct 4, 2:10 am ET

    +29 more conversations with this ad copy

  • SoFiSponsored

    SoFi Retirement Account

    Text ad · shown 34 times

    Questions it appeared after

    1. “does fidelity or vanguard charge any account fees for an ira with a small balance”IRAs & Roth IRAs · Oct 3, 11:33 pm ET
    2. “ellevest vs wealthfront for someone saving for a career break and retirement”Robo-Advisors · Oct 4, 12:34 am ET
    3. “best rollover ira provider”401(k) Rollover · Oct 4, 2:05 am ET
    4. “my husband and I are 72 and 68, we want a joint annuity that protects whoever lives longer, which companies are best”Annuities · Oct 4, 2:36 am ET
    5. “is it worth moving my hsa from my employer to fidelity if I'd lose the employer's monthly contribution”HSA Investment Accounts · Oct 4, 11:15 am ET

    +29 more conversations with this ad copy

  • SoFiSponsored

    Low Interest Loans

    Text ad · shown 14 times

    Questions it appeared after

    1. “what is the autopay discount on sofi and lightstream personal loans”Personal Loans · Oct 4, 1:30 am ET
    2. “I need $8,000 for a car repair this week, what's the fastest legit personal loan option”Personal Loans · Oct 4, 4:19 am ET
    3. “best personal loan with an autopay discount and no prepayment penalty”Personal Loans · Oct 4, 5:18 am ET

    +11 more conversations with this ad copy

  • SoFi Tech SolutionsSponsored

    Push-to-Card Payouts

    Text ad · shown 13 times

    Questions it appeared after

    1. “best platform to pay contractors in brazil”Global Payroll & EOR · Oct 3, 11:04 pm ET
    2. “credit card processing”Payment Processing · Oct 3, 11:11 pm ET
    3. “stripe atlas”LLC Formation · Oct 3, 11:58 pm ET
    4. “is it worth paying for a payment processor with no holds on funds”Payment Processing · Oct 4, 12:41 am ET
    5. “best way to pay 40 contractors across 15 countries without huge wire fees”Global Payroll & EOR · Oct 4, 1:28 am ET

    +8 more conversations with this ad copy

  • SoFiSponsored

    Home Purchase Loans

    Text ad · shown 13 times

    Questions it appeared after

    1. “best lender for first time buyers with thin credit”First-Time Homebuyer Loans · Oct 4, 1:37 am ET
    2. “best first time buyer option for someone with a large gift from parents for the down payment”First-Time Homebuyer Loans · Oct 4, 4:00 am ET
    3. “I have a 610 credit score and want to buy in a year, which loan type should I prepare for”First-Time Homebuyer Loans · Oct 4, 5:18 am ET

    +10 more conversations with this ad copy

  • SoFiSponsored

    Mortgage Loan

    Text ad · shown 12 times

    Our export holds no question text for these conversations.

  • SoFiSponsored

    FHA Mortgage

    Text ad · shown 11 times

    Questions it appeared after

    1. “how much does fha mortgage insurance cost per month on a $300,000 loan”First-Time Homebuyer Loans · Oct 4, 4:30 am ET

    +10 more conversations with this ad copy

  • SoFiSponsored

    Personal Loans

    Text ad · shown 7 times

    Questions it appeared after

    1. “ally transfer taking forever, what to do”High-Yield Savings Accounts · Oct 3, 9:27 pm ET
    2. “is best egg worth it”Personal Loans · Oct 4, 2:42 am ET

    +5 more conversations with this ad copy

  • SoFiSponsored

    Small Business Loans

    Text ad · shown 6 times

    Questions it appeared after

    1. “business credit card application denied, now what”Business Credit Cards · Oct 3, 10:26 pm ET
    2. “best bank for a new llc with bad credit history”Business Banking · Oct 3, 11:07 pm ET
    3. “I'm a mobile dog groomer working out of a van, what insurance do I need and which companies cover that?”Business Insurance · Oct 4, 12:42 am ET
    4. “is a credit union worth it for a small business owner”Credit Union vs Bank · Oct 4, 2:24 am ET

    +2 more conversations with this ad copy

  • SoFiSponsored

    SoFi® Small Business Loans

    Text ad · shown 5 times

    Questions it appeared after

    1. “best business credit card for someone who just formed an LLC and has no business credit history”Business Credit Cards · Oct 3, 9:24 pm ET
    2. “us bank vs capital one business checking for a small contractor”Business Banking · Oct 4, 4:43 am ET

    +3 more conversations with this ad copy

  • SoFiSponsored

    Business Funding

    Text ad · shown 5 times

    Questions it appeared after

    1. “I run a landscaping company in Georgia with $90k in annual equipment and fuel costs, which business card should I put that on”Business Credit Cards · Oct 3, 9:42 pm ET

    +4 more conversations with this ad copy

  • SoFiSponsored

    SoFi IRA

    Text ad · shown 5 times

    Questions it appeared after

    1. “how to invest money in my roth ira”IRAs & Roth IRAs · Oct 3, 11:17 pm ET

    +4 more conversations with this ad copy

  • SoFi Tech SolutionsSponsored

    Explore Payout Solutions. Book a Demo.

    Text ad · shown 4 times

    Questions it appeared after

    1. “our hr team spends days every month chasing international invoices from contractors, what tool automates contractor payments?”Global Payroll & EOR · Oct 4, 1:00 am ET
    2. “our international contractors keep losing money on currency conversion, what payment method is better?”Global Payroll & EOR · Oct 4, 4:25 am ET
    3. “our marketplace needs to verify sellers' identities and business details at signup, which kyc provider balances cost and conversion best?”Customer Identity & Auth · Oct 4, 11:21 am ET

    +1 more conversation with this ad copy

  • SoFiSponsored

    Home Improvement

    Text ad · shown 3 times

    Questions it appeared after

    1. “best laser level for installing a row of kitchen upper cabinets by myself”Hand Tools · Oct 3, 10:10 pm ET

    +2 more conversations with this ad copy

  • SoFi Tech SolutionsSponsored

    Launch Your Card Program

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • SoFiSponsored

    Equipment Financing

    Text ad · shown 3 times

    Questions it appeared after

    1. “best drone for farm and ranch use”Drones · Oct 4, 1:36 am ET
    2. “is it worth buying pos hardware outright instead of leasing it through my processor”POS Systems · Oct 4, 5:19 am ET

    +1 more conversation with this ad copy

  • SoFiSponsored

    Personal Loan Rates

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • SoFiSponsored

    Explore Mortgage Options

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • SoFiSponsored

    Online Business Loan

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • SoFiSponsored

    Check Home Loan Options

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

More ad copies · 9 of 9

  1. Corporate Charge Card PlatformText ad · shown 1 time
  2. Card Launching 101 eBookText ad · shown 1 time
  3. Credit Card DebtText ad · shown 1 time
  4. Debt ConsolidationText ad · shown 1 time
  5. End Slow Business PayoutsText ad · shown 1 time
  6. Build Better Digital BanksText ad · shown 1 time
  7. Debit Card Issuing API. Book a Demo.Text ad · shown 1 time
  8. Payments API PlatformText ad · shown 1 time
  9. Finance EquipmentText ad · shown 1 time
Where it showed

Where SoFi ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 46 more topics, 244 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where SoFi’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Nerdwallet1,442 ads shown31 shared topicsQuicken347 ads shown25 shared topicsRobinhood120 ads shown10 shared topicsEverBank107 ads shown22 shared topicsCash App136 ads shown16 shared topicsBestMoney420 ads shown27 shared topicsJotform3,005 ads shown32 shared topicspenfed.org214 ads shown7 shared topicsThrivent Bank86 ads shown19 shared topicsAxos Bank79 ads shown16 shared topicsBishop Gold Group68 ads shown9 shared topicsRocket Mortgage101 ads shown6 shared topicsRocket Money594 ads shown11 shared topicsIntuit Quickbooks644 ads shown19 shared topicsChime60 ads shown15 shared topicsAlly Bank®53 ads shown11 shared topicsRelay119 ads shown14 shared topicsWiserAdvisor71 ads shown16 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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