Insurance

Pet Insurance ads in ChatGPT (Insurance)

Ads shown in ChatGPT conversations about Pet Insurance. We recorded 149 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 7 advertisers. Most often shown: Forbes, Spot Pet Insurance and CityVet.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

149

conversations recorded

147

ads shown

advertisers

shopping ads

Advertisers shown in Pet Insurance conversations

7 advertisers

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.

#	Advertiser	Website	Ads shown	Share
1	Forbes	forbes.com	104	70.7%
2	Spot Pet Insurance	spotpet.com	27	18.4%
3	CityVet	cityvet.com	10	6.8%
4	BestMoney	bestmoney.com	2	1.4%
5	dogfoodexpose.com	dogfoodexpose.com	2	1.4%
6	Jotform	jotform.com	1	0.7%
7	Ollie Pets	ollie.com	1	0.7%

Ad formats

Format	Ads shown	Share
Text ad (advertiser name and headline)	147	100.0%
Shopping ad (product name and price)	0	0.0%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

ForbesText ad
Best 5 Value Pet Plans 2026
Shown 69 times
Spot Pet InsuranceText ad
Forbes 5-Star Pet Insurance
Shown 25 times
CityVetText ad
Your Pet Deserves Kind Care
Shown 6 times
BestMoneyText ad
Best Pet Insurance 2026
Shown 1 time
Ollie PetsText ad
Compare Fresh Dog Food
Shown 1 time
dogfoodexpose.comText ad
Dr. Marty Pets
The 3 Dangerous Ingredients To Never Feed Your Dog
Shown 1 time
JotformText ad
Request For Reimbursement Form
Shown 1 time
ForbesText ad
Top 5 Pet Insurance Plans
Shown 19 times
ForbesText ad
Top 5 Cheap Pet Insurance
Shown 4 times
ForbesText ad
Top 5 Dog Insurance Plans
Shown 3 times
CityVetText ad
Care That Treats Pets Like Family
Shown 3 times
ForbesText ad
Top Pet Plans Ranked
Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

In a conversation that began “pets best vs figo”, after the follow-up message, ChatGPT showed an ad from Forbes.
Text ad: “Best 5 Value Pet Plans 2026”
Comparison question · Oct 3, 22:02 ET
In a conversation that began “I have a horse and two barn cats on a farm in Kentucky, do pet insurers cover farm animals or do I need something different?”, after the follow-up message, ChatGPT showed an ad from BestMoney.
Text ad: “Best Pet Insurance 2026”
Long scenario question · Oct 3, 21:24 ET
In a conversation that began “how much is embrace pet insurance”, after the follow-up message, ChatGPT showed an ad from Spot Pet Insurance.
Text ad: “Forbes 5-Star Pet Insurance”
Price question · Oct 3, 22:00 ET
In a conversation that began “pumpkin vs lemonade pet insurance”, after the follow-up message, ChatGPT showed an ad from CityVet.
Text ad: “Your Pet Deserves Kind Care”
Comparison question · Oct 3, 22:47 ET
In a conversation that began “I'm getting a French bulldog puppy next month in Austin and heard they're expensive to insure, which companies are best for that breed?”, after the follow-up message, ChatGPT showed an ad from Ollie Pets.
Text ad: “Compare Fresh Dog Food”
Long scenario question · Oct 3, 22:43 ET
In a conversation that began “best pet insurance for a cavalier king charles spaniel puppy from a breeder”, after the follow-up message, ChatGPT showed an ad from dogfoodexpose.com.
Text ad: “The 3 Dangerous Ingredients To Never Feed Your Dog”
Best for question · Oct 3, 22:09 ET
In a conversation that began “how to pick a reimbursement percentage”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Request For Reimbursement Form”
Fix or choose question · Oct 3, 22:32 ET
In a conversation that began “I just adopted a 10 week old golden retriever in Denver and want insurance before anything happens, which company would you recommend?”, after the follow-up message, ChatGPT showed an ad from Forbes.
Text ad: “Best 5 Value Pet Plans 2026”
Long scenario question · Oct 3, 21:57 ET
In a conversation that began “alternatives to healthy paws for older dogs”, after the follow-up message, ChatGPT showed an ad from Forbes.
Text ad: “Best 5 Value Pet Plans 2026”
Comparison question · Oct 3, 22:27 ET
In a conversation that began “embrace pet insurance”, after the follow-up message, ChatGPT showed an ad from Forbes.
Text ad: “Best 5 Value Pet Plans 2026”
Short search question · Oct 3, 22:38 ET
In a conversation that began “my pet insurance went from 45 to 110 a month in two years for my dog, should i switch or will i lose coverage”, after the follow-up message, ChatGPT showed an ad from Forbes.
Text ad: “Top 5 Pet Insurance Plans”
Fix or choose question · Oct 3, 22:18 ET
In a conversation that began “I'm moving from California to North Carolina with two dogs, will my pet insurance transfer or should I shop for a new company there?”, after the follow-up message, ChatGPT showed an ad from Forbes.
Text ad: “Best 5 Value Pet Plans 2026”
Long scenario question · Oct 3, 22:07 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question type	Conversations	Ads shown	Share
Best for “best … for …” questions	30	30	20.4%
Comparison one product or service against another, or alternatives	23	22	15.0%
Price what something costs or where to buy it cheaply	22	22	15.0%
Fix or choose a problem to fix, or a choice to make	22	21	14.3%
Long scenario a personal situation in a sentence or two	22	22	15.0%
Short search a few words, like a search box	15	15	10.2%
Worth it whether something is worth buying or switching to	15	15	10.2%

More in Insurance

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full method Why this is not an ad rate What the ads looked like

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