Personal Finance

Cash-Back Credit Cards ads in ChatGPT

Ads shown in ChatGPT conversations about Cash-Back Credit Cards. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 10 advertisers. Most often shown: Nerdwallet, CardCritics and Self Financial.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
150
ads shown
10
advertisers
1%
shopping ads

Advertisers shown in Cash-Back Credit Cards conversations

10 advertisers

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.

#AdvertiserWebsiteAds shownShare
1Nerdwalletnerdwallet.com12784.7%
2CardCritics—128.0%
3Capital Onecapitalone.com21.3%
4Self Financialself.inc21.3%
5stockyardx.comstockyardx.com21.3%
6Axos Bankaxosbank.com10.7%
7Experian—10.7%
8Genius Monkeygeniusmonkey.com10.7%
9Intuit Quickbooksintuit.com10.7%
10TDtd.com10.7%

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)14898.7%
Shopping ad (product name and price)21.3%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • NerdwalletText ad

    2026 Best Rewards Cards - Cash Back, Points, Miles

    Shown 87 times

  • CardCriticsText ad

    Best Cash Back Cards of 2026

    Shown 12 times

  • Self FinancialText ad

    Self Visa® Credit Card

    Shown 2 times

  • stockyardx.comShopping ad

    Credit Card Holder

    $36

    Shown 2 times

  • Intuit QuickbooksText ad

    2% Cash Back, No Fee

    Shown 1 time

  • Capital OneText ad

    Check for Offers Now

    Shown 1 time

  • Genius MonkeyText ad

    Turn Ads Into Customers

    Shown 1 time

  • Axos BankText ad

    Earn up to 5.00% APY*.

    Shown 1 time

  • ExperianText ad

    Looking for a new credit card?

    Shown 1 time

  • TDText ad

    TD Cash Credit Card

    Shown 1 time

  • NerdwalletText ad

    Best Grocery Credit Cards - Earn More on Groceries

    Shown 13 times

  • NerdwalletText ad

    Best Cash Back Cards '26

    Shown 9 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “I only use one card and pay it off weekly, should I go with the citi double cash or the wells fargo active cash”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.

    Text ad: “2026 Best Rewards Cards - Cash Back, Points, Miles”

    Long scenario question · Oct 3, 21:55 ET

  2. In a conversation that began “I'm 27 and tired of chasing points and transfer partners, I just want a dead simple card that earns at least 2% on everything”, after the follow-up message, ChatGPT showed an ad from Intuit Quickbooks.

    Text ad: “2% Cash Back, No Fee”

    Long scenario question · Oct 3, 22:09 ET

  3. In a conversation that began “how to pick between 2% cash back cards”, after the follow-up message, ChatGPT showed an ad from CardCritics.

    Text ad: “Best Cash Back Cards of 2026”

    Fix or choose question · Oct 3, 21:26 ET

  4. In a conversation that began “my 5% category bonus didn't post after I activated it, what should I do next”, after the follow-up message, ChatGPT showed an ad from Capital One.

    Text ad: “Check for Offers Now”

    Fix or choose question · Oct 3, 22:16 ET

  5. In a conversation that began “citi custom cash”, after the follow-up message, ChatGPT showed an ad from stockyardx.com.

    Shopping ad: Credit Card Holder · $36

    Short search question · Oct 3, 22:01 ET

  6. In a conversation that began “amazon prime visa annual fee”, after the follow-up message, ChatGPT showed an ad from Self Financial.

    Text ad: “Self Visa® Credit Card”

    Price question · Oct 3, 21:39 ET

  7. In a conversation that began “rotating category cards”, after the follow-up message, ChatGPT showed an ad from Genius Monkey.

    Text ad: “Turn Ads Into Customers”

    Short search question · Oct 3, 22:15 ET

  8. In a conversation that began “costco anywhere visa vs amex blue cash preferred”, after the follow-up message, ChatGPT showed an ad from Experian.

    Text ad: “Looking for a new credit card?”

    Comparison question · Oct 3, 21:26 ET

  9. In a conversation that began “best cash back card for big purchases”, after the follow-up message, ChatGPT showed an ad from TD.

    Text ad: “TD Cash Credit Card”

    Best for question · Oct 3, 21:47 ET

  10. In a conversation that began “I want a cash back card that deposits rewards straight into my fidelity brokerage automatically, what are my options”, after the follow-up message, ChatGPT showed an ad from Axos Bank.

    Text ad: “Earn up to 5.00% APY*.”

    Long scenario question · Oct 3, 22:15 ET

  11. In a conversation that began “best cash back card for fair credit”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.

    Text ad: “2026 Best Rewards Cards - Cash Back, Points, Miles”

    Best for question · Oct 3, 21:49 ET

  12. In a conversation that began “citi double cash annual fee”, after the follow-up message, ChatGPT showed an ad from Nerdwallet.

    Text ad: “2026 Best Rewards Cards - Cash Back, Points, Miles”

    Price question · Oct 3, 21:32 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303020.0%
Comparison
one product or service against another, or alternatives
232315.3%
Fix or choose
a problem to fix, or a choice to make
232315.3%
Price
what something costs or where to buy it cheaply
222214.7%
Long scenario
a personal situation in a sentence or two
222214.7%
Short search
a few words, like a search box
151510.0%
Worth it
whether something is worth buying or switching to
151510.0%

More in Personal Finance

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How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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