Sports, Outdoor & Fitness

Home Gym Systems ads in ChatGPT

Ads shown in ChatGPT conversations about Home Gym Systems. We recorded 160 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 153 ads from 28 advertisers. Most often shown: Force USA, Rogue Fitness and Nex Playground.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

160
conversations recorded
153
ads shown
28
advertisers
8%
shopping ads

Advertisers shown in Home Gym Systems conversations

top 25 of 28

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 153 shown ads.

#AdvertiserWebsiteAds shownShare
1Force USAforceusa.com6240.5%
2Rogue Fitnessroguefitness.com2919.0%
3Nex Playgroundnexplayground.com2818.3%
4nordictrack.comnordictrack.com32.0%
5bellicon Americabellicon.com21.3%
6Fitbodfitbod.me21.3%
7Hydrowhydrow.com21.3%
8JumpSportjumpsport.com21.3%
9Pelotononepeloton.com21.3%
10Whoopwhoop.com21.3%
11ActivForceactivforce.com10.7%
12bedbathandbeyond.combedbathandbeyond.com10.7%
13Bolt Fitness Supplyboltfitnesssupply.com10.7%
14Calistwaycalistway.com10.7%
15Consumer Picksconsumerpicks.org10.7%
16Core Home Fitnesscorehomefitness.com10.7%
17Costwaycostway.com10.7%
18DK Hardwaredkhardware.com10.7%
19Emarka - OHMemarka.com10.7%
20Grytfitgrytfit.com10.7%
21NOBULLnobullproject.com10.7%
22Red River Technologyredriver.com10.7%
23sfrmr.appsfrmr.app10.7%
24STEPRgetstepr.com10.7%
25Sunny Health & Fitnesssunnyhealthfitness.com10.7%

3 more advertisers shared the other 3 shown ads.

1 shown product ad (0.7%) did not name the merchant and is not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)14091.5%
Shopping ad (product name and price)138.5%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • Force USAText ad

    Force USA® All-In-One Home Gyms

    Shown 40 times

  • Rogue FitnessText ad

    Build Your Whole Gym at Home

    Shown 19 times

  • Nex PlaygroundText ad

    Nex Playground | $299

    Shown 19 times

  • FitbodText ad

    Your smarter workout app

    Shown 2 times

  • bellicon AmericaText ad

    bellicon Rebounder

    Shown 2 times

  • WhoopText ad

    The Ultimate Health Wearable

    Shown 2 times

  • Red River TechnologyText ad

    Free Wireless Assessment

    Shown 1 time

  • Sunny Health & FitnessText ad

    Better Workouts Start With Fall Savings

    Shown 1 time

  • Consumer PicksText ad

    Top 10 Weight Benches 2026

    Shown 1 time

  • CalistwayText ad

    Make Your Body Your Training Ground

    Shown 1 time

  • bedbathandbeyond.comShopping ad

    Stalwart Aluminum Stair Climbing Dolly Cart with Wheels and Bungee - Silver

    $74.79

    Shown 1 time

  • STEPRText ad

    Low-impact. High effort.

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “speediance not connecting to wifi”, after the follow-up message, ChatGPT showed an ad from Red River Technology.

    Text ad: “Free Wireless Assessment”

    Fix or choose question · Oct 3, 22:17 ET

  2. In a conversation that began “cheapest functional trainer worth buying”, after the follow-up message, ChatGPT showed an ad from Rogue Fitness.

    Text ad: “Small Space. Full Gym.”

    Price question · Oct 3, 22:24 ET

  3. In a conversation that began “is the tonal membership worth it or does the machine work fine without it”, after the follow-up message, ChatGPT showed an ad from Sunny Health & Fitness.

    Text ad: “Better Workouts Start With Fall Savings”

    Worth it question · Oct 3, 22:18 ET

  4. In a conversation that began “force usa g3 vs rep fitness rack with a cable attachment for a garage gym”, after the follow-up message, ChatGPT showed an ad from Force USA.

    Text ad: “Force USA® All-In-One Home Gyms”

    Comparison question · Oct 3, 22:54 ET

  5. In a conversation that began “total gym vs bowflex for someone who mostly wants bodyweight and light resistance”, after the follow-up message, ChatGPT showed an ad from Consumer Picks.

    Text ad: “Top 10 Weight Benches 2026”

    Comparison question · Oct 3, 21:25 ET

  6. In a conversation that began “best wall free smart gym for renters”, after the follow-up message, ChatGPT showed an ad from Calistway.

    Text ad: “Make Your Body Your Training Ground”

    Best for question · Oct 3, 21:39 ET

  7. In a conversation that began “how do i get a big home gym down narrow basement stairs without taking everything apart”, after the follow-up message, ChatGPT showed an ad from bedbathandbeyond.com.

    Shopping ad: Stalwart Aluminum Stair Climbing Dolly Cart with Wheels and Bungee - Silver · $74.79

    Fix or choose question · Oct 3, 22:09 ET

  8. In a conversation that began “I'm renting a townhouse in Atlanta and can't drill into walls. What smart home gym or cable setup works without wall mounting?”, after the follow-up message, ChatGPT showed an ad from Nex Playground.

    Text ad: “Nex Playground | $299”

    Long scenario question · Oct 3, 22:18 ET

  9. In a conversation that began “is a 4,000 dollar home gym worth it if i'm the only one using it”, after the follow-up message, ChatGPT showed an ad from Fitbod.

    Text ad: “Your smarter workout app”

    Worth it question · Oct 3, 21:37 ET

  10. In a conversation that began “is there a cheaper way to get tonal style programming without paying for the hardware”, after the follow-up message, ChatGPT showed an ad from bellicon America.

    Text ad: “bellicon Rebounder”

    Price question · Oct 3, 22:16 ET

  11. In a conversation that began “total gym”, after the follow-up message, ChatGPT showed an ad from Core Home Fitness.

    Text ad: “Save Space. Lift More.”

    Short search question · Oct 3, 21:54 ET

  12. In a conversation that began “force usa g6”, after the follow-up message, ChatGPT showed an ad from ActivForce.

    Text ad: “ActivForce Digital PT Device”

    Short search question · Oct 3, 22:18 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
323220.9%
Comparison
one product or service against another, or alternatives
242415.7%
Price
what something costs or where to buy it cheaply
242315.0%
Fix or choose
a problem to fix, or a choice to make
242013.1%
Long scenario
a personal situation in a sentence or two
242315.0%
Short search
a few words, like a search box
16159.8%
Worth it
whether something is worth buying or switching to
161610.5%

More in Sports, Outdoor & Fitness

Other Sports, Outdoor & Fitness topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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