Gym Memberships ads in ChatGPT
Ads shown in ChatGPT conversations about Gym Memberships. We recorded 180 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 174 ads from 36 advertisers. Most often shown: Force USA, Nex Playground and Rogue Fitness.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Gym Memberships conversations
top 25 of 36Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 174 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Force USA | 29 | 16.7% |
| 2 | Nex Playground | 23 | 13.2% |
| 3 | Rogue Fitness | 19 | 10.9% |
| 4 | [solidcore] | 16 | 9.2% |
| 5 | Anytime Fitness | 10 | 5.7% |
| 6 | Whoop | 8 | 4.6% |
| 7 | Fitbod | 7 | 4.0% |
| 8 | STEPR | 7 | 4.0% |
| 9 | runna.com | 6 | 3.4% |
| 10 | trysuji.com | 6 | 3.4% |
| 11 | scheels.com | 5 | 2.9% |
| 12 | Weight Watchers | 5 | 2.9% |
| 13 | Arthritis Foundation | 3 | 1.7% |
| 14 | Jotform | 3 | 1.7% |
| 15 | Planet Fitness | 3 | 1.7% |
| 16 | Faxer W2W | 2 | 1.1% |
| 17 | Simple.Life Apps | 2 | 1.1% |
| 18 | Trainwell | 2 | 1.1% |
| 19 | bellicon America | 1 | 0.6% |
| 20 | Bells Of Steel - US | 1 | 0.6% |
| 21 | Core Home Fitness | 1 | 0.6% |
| 22 | Demand The Limits | 1 | 0.6% |
| 23 | forthepeople.com | 1 | 0.6% |
| 24 | freepeople.com | 1 | 0.6% |
| 25 | GL Homes | 1 | 0.6% |
11 more advertisers shared the other 11 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 164 | 94.3% |
| Shopping ad (product name and price) | 10 | 5.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Force USAText ad
Endless Training Possibilities
Shown 22 times
- Nex PlaygroundText ad
Nex Playground | $299
Shown 20 times
- Rogue FitnessText ad
Build Your Whole Gym at Home
Shown 12 times
- [solidcore]Text ad
50 minutes. You'll be stronger for it.
Shown 10 times
- Anytime FitnessText ad
Join Online Now
Shown 7 times
- STEPRText ad
No running. No crowded gym.
Shown 7 times
- trysuji.comText ad
Suji Sub Inc
1 Month Free Guided Sessions
Shown 6 times
- FitbodText ad
Get ready with Fitbod
Shown 4 times
- Arthritis FoundationText ad
Get Moving With Our New Workout Series
Shown 3 times
- Weight WatchersText ad
Weight Watchers Support
Shown 3 times
- scheels.comShopping ad
Gym Monster2 Works
$3,749
Shown 3 times
- WhoopText ad
The Ultimate Fitness Wearable
Shown 3 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “i only want to go to the gym 2 or 3 times a week, is a class pack better than a monthly membership”, after the follow-up message, ChatGPT showed an ad from Nex Playground.
Text ad: “Nex Playground | $299”
Long scenario question · Oct 4, 00:33 ET
In a conversation that began “best gym chain with a lap pool and hot tub for under 50 dollars a month”, after the follow-up message, ChatGPT showed an ad from SaunaBox.
Text ad: “HSA/FSA Eligible Saunas from SaunaBox®”
Best for question · Oct 4, 03:23 ET
In a conversation that began “is a gym membership worth it in summer if i can work out outside”, after the follow-up message, ChatGPT showed an ad from runna.com.
Text ad: “Fitness Has No Finish Line”
Worth it question · Oct 4, 05:05 ET
In a conversation that began “best gym membership for a remote worker who wants a place to work out and hang out”, after the follow-up message, ChatGPT showed an ad from Anytime Fitness.
Text ad: “Join Online Now”
Best for question · Oct 4, 01:18 ET
In a conversation that began “Planet Fitness won't let me cancel online. What's the easiest way to cancel my membership?”, after the follow-up message, ChatGPT showed an ad from Faxer W2W.
Text ad: “Send a Fax online”
Long scenario question · Oct 4, 01:51 ET
In a conversation that began “how do i choose between a cheap big box gym and a pricier gym with better equipment”, after the follow-up message, ChatGPT showed an ad from Force USA.
Text ad: “One Machine. Endless Workouts.”
Fix or choose question · Oct 4, 03:22 ET
In a conversation that began “how do i choose between orangetheory and a personal trainer for accountability”, after the follow-up message, ChatGPT showed an ad from Physique BK.
Text ad: “New Clients Start”
Fix or choose question · Oct 4, 00:15 ET
In a conversation that began “is a personal trainer worth it for the first few months at a new gym”, after the follow-up message, ChatGPT showed an ad from Savings.com.
Text ad: “Get Up To 15% Off Bowflex”
Worth it question · Oct 4, 03:19 ET
In a conversation that began “equinox vs life time for a premium gym with great classes and amenities”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “Train with your future in mind”
Comparison question · Oct 4, 01:47 ET
In a conversation that began “best gym with a turf area for sled pushes”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: SKLZ Pro Training Agility Poles - 8 Pack · $114.99
Best for question · Oct 4, 01:18 ET
In a conversation that began “best gym near downtown chicago that's open early before work”, after the follow-up message, ChatGPT showed an ad from Omorpho.
Text ad: “OMORPHO | Like No Other Weight Vest”
Best for question · Oct 4, 03:02 ET
In a conversation that began “how do i pause my orangetheory membership while i travel for two months”, after the follow-up message, ChatGPT showed an ad from STEPR.
Text ad: “No running. No crowded gym.”
Fix or choose question · Oct 4, 03:36 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 36 | 20.7% |
| Comparison | 26 | 14.9% |
| Price | 26 | 14.9% |
| Fix or choose | 27 | 15.5% |
| Long scenario | 26 | 14.9% |
| Short search | 17 | 9.8% |
| Worth it | 16 | 9.2% |
More in Sports, Outdoor & Fitness
Other Sports, Outdoor & Fitness topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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