Eyeshadow Palettes ads in ChatGPT
Ads shown in ChatGPT conversations about Eyeshadow Palettes. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 27 advertisers. Most often shown: Nordstrom, Patrick Ta Beauty and bareminerals.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Eyeshadow Palettes conversations
top 25 of 27Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Nordstrom | 23 | 15.8% |
| 2 | Patrick Ta Beauty | 18 | 12.3% |
| 3 | bareminerals.com | 15 | 10.3% |
| 4 | IPSY | 11 | 7.5% |
| 5 | Neiman Marcus | 11 | 7.5% |
| 6 | Saks Fifth Avenue | 11 | 7.5% |
| 7 | temu.com | 11 | 7.5% |
| 8 | moirabeauty.com | 9 | 6.2% |
| 9 | Sephora | 6 | 4.1% |
| 10 | Nordstrom Rack | 5 | 3.4% |
| 11 | colleenrothschild.com | 4 | 2.7% |
| 12 | top5best.com | 3 | 2.1% |
| 13 | EpiLynx | 2 | 1.4% |
| 14 | Kole Imports & Closeouts | 2 | 1.4% |
| 15 | ogee.com | 2 | 1.4% |
| 16 | saiehello.com | 2 | 1.4% |
| 17 | CardCash Exchange | 1 | 0.7% |
| 18 | Care to Beauty | 1 | 0.7% |
| 19 | Etsy | 1 | 0.7% |
| 20 | JCPenney | 1 | 0.7% |
| 21 | Lamps Plus | 1 | 0.7% |
| 22 | Lulus | 1 | 0.7% |
| 23 | Monika Blunder Beauty | 1 | 0.7% |
| 24 | Opti Laboratories | 1 | 0.7% |
| 25 | Raya Spa | 1 | 0.7% |
2 more advertisers shared the other 2 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 71 | 48.6% |
| Shopping ad (product name and price) | 75 | 51.4% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Patrick Ta BeautyText ad
New Major Dimension Palettes
Shown 13 times
- bareminerals.comShopping ad
MINERALIST® Sunlit Eyeshadow Palette
$33
Shown 10 times
- moirabeauty.comText ad
Moira Cosmetics
Save on MOIRA Beauty
Shown 7 times
- Saks Fifth AvenueShopping ad
Ever Icon Eyeshadow Palette
$61.20
Shown 6 times
- IPSYText ad
50% Off Your First Personalized IPSY Bag
Shown 6 times
- NordstromText ad
Your Next Makeup Find
Shown 5 times
- colleenrothschild.comText ad
Rothschild Beauty Group, LLC
Tinted Under-Eye Cream
Shown 4 times
- temu.comShopping ad
12-color Eyeshadow Palette, Matte & Shimmer Blend, , Beginner-friendly, 1 Palette For Everyday And Date Makeup, Long-lasting And…
$6.18
Shown 3 times
- Neiman MarcusText ad
Best-Selling Beauty
Shown 3 times
- SephoraText ad
Makeup You’ll Love
Shown 2 times
- EpiLynxText ad
Waterproof Eyeliner for Sensitive Eyes
Shown 2 times
- suzannesomers.comText ad
SLC Websales, Inc.
Suzanne Somers. Clean Beauty and Supplements
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “urban decay primer potion vs nars eyeshadow base”, after the follow-up message, ChatGPT showed an ad from bareminerals.com.
Shopping ad: PRIME TIME® Eyeshadow Extender · $23
Comparison question · Oct 4, 03:42 ET
In a conversation that began “cheaper alternatives to pat mcgrath mothership palettes with buttery shimmer shades”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Ucanbe Baked Eyeshadow Palette With 15pcs Brushes Makeup Set, 16 Nude Matte Shimmer Metallic Eye Shadow Make Up Pallet… · $12.90
Comparison question · Oct 4, 02:29 ET
In a conversation that began “is it worth buying a big palette or should i get a few small ones”, after the follow-up message, ChatGPT showed an ad from Kole Imports & Closeouts.
Shopping ad: In Rio 15 Color Eyeshadow Palette in Countertop Display · $0.95
Worth it question · Oct 3, 23:39 ET
In a conversation that began “mini eyeshadow palette”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Ever Icon Eyeshadow Palette · $61.20
Short search question · Oct 3, 22:57 ET
In a conversation that began “how much should i spend on a first eyeshadow palette if i'm still learning”, after the follow-up message, ChatGPT showed an ad from Patrick Ta Beauty.
Text ad: “New Major Dimension Palettes”
Price question · Oct 3, 23:04 ET
In a conversation that began “I'm 40 and want to update my eye makeup from the dark looks I did in my 20s, what softer palette would suit me?”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Shopping ad: CHANEL LES BEIGES Healthy Glow Natural Eyeshadow Palette in Soft at Nordstrom · $77
Long scenario question · Oct 3, 23:24 ET
In a conversation that began “best cream eyeshadow for quick looks”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Shopping ad: Caviar Stick Eyeshadow · $33
Best for question · Oct 3, 23:06 ET
In a conversation that began “how do i make pigmented shadows show up on deep skin without looking ashy”, after the follow-up message, ChatGPT showed an ad from Sephora.
Text ad: “Makeup You’ll Love”
Fix or choose question · Oct 4, 01:08 ET
In a conversation that began “my eyeshadow creases into my lid fold by noon even with primer, what am i doing wrong”, after the follow-up message, ChatGPT showed an ad from Raya Spa.
Text ad: “Raya Online Store”
Fix or choose question · Oct 4, 03:28 ET
In a conversation that began “affordable eyeshadow palette under $25 with pigmented mattes for dark skin”, after the follow-up message, ChatGPT showed an ad from moirabeauty.com.
Text ad: “Save on MOIRA Beauty”
Price question · Oct 4, 05:41 ET
In a conversation that began “cream eyeshadow”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best cream eyeshadow palette · $5.14
Short search question · Oct 3, 23:09 ET
In a conversation that began “nyx ultimate shadow palette vs elf palettes for a drugstore beginner who wants variety”, after the follow-up message, ChatGPT showed an ad from JCPenney.
Text ad: “Makeup for Every Style”
Comparison question · Oct 3, 23:19 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.5% |
| Comparison | 23 | 15.8% |
| Fix or choose | 21 | 14.4% |
| Price | 22 | 15.1% |
| Long scenario | 20 | 13.7% |
| Short search | 15 | 10.3% |
| Worth it | 15 | 10.3% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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