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Rocket Money ads in ChatGPT

In our capture of logged-out ChatGPT, 594 ads from Rocket Money appeared on screen (all text ads), in 2 distinct ad copies across 16 industries and 107 topics. Each one appeared after our follow-up message asking for a sponsored ad.

rocketmoney.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
594
distinct ad copies
2
industries
16
topics
107

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Rocket Money advertised, not how often ChatGPT shows its ads.

Ad copies

Rocket Money ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

2 ad copies

  • Rocket MoneySponsored

    Cancel unwanted subscriptions

    Text ad · shown 484 times

    Questions it appeared after

    1. “we only have one tv and about $20 a month total for streaming, which combo of services gives the most variety?”Video Streaming Services · Oct 3, 9:24 pm ET
    2. “is uber one worth it for someone who uses uber rides and uber eats every week”Food Delivery Apps · Oct 3, 9:28 pm ET
    3. “live tv streaming under $40”Live TV Streaming · Oct 3, 11:01 pm ET
    4. “how to switch to the disney bundle”Streaming Bundles & Deals · Oct 3, 11:05 pm ET
    5. “is rocket money worth it just to cancel subscriptions I forgot about”Bill Negotiation Apps · Oct 4, 1:36 am ET

    +479 more conversations with this ad copy

  • Rocket MoneySponsored

    Don't budget with spreadsheets

    Text ad · shown 110 times

    Questions it appeared after

    1. “turbotax deluxe price 2026”Tax Software · Oct 3, 11:07 pm ET
    2. “best budgeting app that also tracks investments and net worth in one place”Budgeting Apps · Oct 4, 12:20 am ET
    3. “best credit score app that explains exactly what's hurting my score”Credit Monitoring & Credit Scores · Oct 4, 12:43 am ET
    4. “honeydue vs monarch money”Couples & Household Budgeting · Oct 4, 1:40 am ET
    5. “everydollar vs goodbudget for a grad student who wants simple envelope budgeting”College Student Budgeting · Oct 4, 2:18 am ET

    +105 more conversations with this ad copy

Where it showed

Where Rocket Money ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

and 4 more industries

Topics

and 95 more topics, 265 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Rocket Money’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Fubo550 ads shown17 shared topicsQuicken347 ads shown28 shared topicsJotform3,005 ads shown53 shared topicsSpectrum173 ads shown26 shared topicsGroupon576 ads shown34 shared topicsVisible by Verizon368 ads shown24 shared topicsOptimum470 ads shown23 shared topicsNerdwallet1,442 ads shown20 shared topicsAT&T Mobility186 ads shown30 shared topicstemu.com2,744 ads shown36 shared topicsSmarterHome.ai131 ads shown23 shared topicsWonder Project131 ads shown12 shared topicsLyca Mobile USA1,033 ads shown27 shared topicsSoFi845 ads shown11 shared topicsWisepal130 ads shown25 shared topicsXfinity Special308 ads shown17 shared topicsHungryroot1,514 ads shown17 shared topicsorangehardwares.com262 ads shown29 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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